Jo Malone London

Jo Malone London is a British perfume and scented candle brand,[1] founded by Jo Malone in 1990.[2] It has been owned since 1999 by Estée Lauder.[3] The brand is known for its perfumes, candles, bath products, and room scents.

Jo Malone London
TypeSubsidiary
IndustryCosmetics
FoundedLondon, England (1990)
FoundersJo Malone
ProductsFragrance, Bath & Body
ParentEstée Lauder Companies (1999–present)
WebsiteJo Malone London
Shop in Cardiff

History and media

The brand became popular in the United States following founder Jo Malone's appearance on The Oprah Winfrey Show.[4] In 1999, Jo Malone London (JML) sold the company to Estée Lauder Companies for "undisclosed millions".[3] Malone continued to work for the brand as creative director until 2006,[5] and was barred from creating a new fragrance or skincare line for 5 years due to a non-compete agreement.[4] She subsequently launched a new line, Jo Loves.

Until 2014 the perfumer Christine Nagel created 47 scents for Jo Malone including Wood Sage & Sea Salt (2014), a skin scent of salt lingering on the body after a day at the beach, [6][7] that in 2015 the Marie Claire International Fragrance Awards honored as the year’s most daring fragrance for women.[8]

Marketing

Since 2012 the brand manager Jean-Guillaume Trottier, who joined Estee Lauder 2004 and works for Jo Malone only and from London since 2012, accentuates the artisanal fragrance and surprising scents. Additionally Jo Malone has own shops. The brand is introduced in Brazil, China, Korea, the Philippines and Israel.[9][10]

The brand's first brand ambassadors were English supermodel and musician Karen Elson and model and actress Poppy Delevingne who have served as spokespersons for the brand.[1]

In September 2020, actor John Boyega resigned as its global brand ambassador after the company replaced him with a Chinese actor in a version of an advertisement (designed to be shown in China) that he had created based on his upbringing in Peckham, London.[11] The firm had earlier apologised to him for reshooting the commercial without his consent which it had called a "mistake".[12][13] Jo Malone, the person, was greatly displeased by the incident saying "how dare [those associated with the brand]" do as they did without having spoken to Boyega about it. She further expressed dismay at the situation because she said people were confusing the brand and Malone herself and thought that Malone was responsible when in fact, as said in this article, she currently holds no position there.[14]

References
  1. Magsaysay, Melissa (17 November 2016). "Jo Malone London brings a Brit spirit — and personalized scents — to Beverly Hills". Los Angeles Times.
  2. "Jo Malone London perfumes and colognes". Fragrantica. 7 December 2020.
  3. Gordon, Bryony (2 March 2011). "Jo Malone and her heaven sent talent". The Daily Telegraph. Retrieved 16 July 2015.
  4. Wischhover, Cheryl (12 December 2016). "Jo Malone's Quiet Comeback: You probably didn't even realize she's been gone". racked.com.
  5. Felder, Rachel (16 October 2016). "Getting to know Jo Malone, who's already familiar to perfume lovers". The Seattle Times.
  6. Judd, Benjamen (15 May 2020). "How Christine Nagel found complete freedom at Hermès". The Sydney Morning Herald. Retrieved 11 January 2021.
  7. Bischof, Felix (25 October 2019). "Scent of Hermès: Christine Nagel". The Week Portfolio. Retrieved 11 January 2021.
  8. "Wood Sage & Sea Salt by Jo Malone awarded the Prix de…". MANE. 7 April 2015. Retrieved 11 January 2021.
  9. businesswire.com 20 July 2016, Estée Lauder Companies meldet Veränderungen im Geschäftsleitungsteam (German), retrieved 11 January 2021.
  10. "Jo Malone London appoints new global general manager". uk.fashionnetwork.com. 5 February 2012.
  11. Shoard, Catherine (15 September 2020). "John Boyega quits role as Jo Malone brand ambassador". The Guardian.
  12. Elan, Priya (13 September 2020). "Jo Malone apologises to John Boyega for cutting him out of Chinese ad". The Guardian.
  13. "Perfume brand apologises to John Boyega over ad cut". BBC News. 14 September 2020. Retrieved 16 September 2020.
  14. "Jo Malone denounces former brand's Boyega decision". BBC News. 18 September 2020. Retrieved 18 September 2020.
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