Joe Vera

Joe Vera (born April 20, 1941, Pomona, California, United States) is a Mexican-American graphic designer, creator of some of the most recognized logos of the early 1970s in Mexico, such as the Emblem of Cancun in 1974 and the poster for the Avandaro Festival of 1971.[1]

Joe Vera
Born (1941-04-20) 20 April 1941
Pomona, California, United States
NationalityAmerican
Known forGraphic Design
Notable work
Avandaro Festival Poster, Cancun Emblem.
Websitehttps://web.archive.org/web/20141218081624/http://veradzn.com/

Early years

The son of artists, he was born as José Guadalupe Vera Gomez. His first introduction to the arts came by playing the lead role in "Las Posadas" Mexican Christmas play] at Padua Hills theater, Claremont California. As college student he decided to enter the prestigious Art Center College of Design.[2]

The emblem of Cancún

México City, Avándaro and Cancún

In 1968 he moved to Mexico City in order to work with the famous Designer and artist Giancarlo Novi and his fame grew rapidly among contemporary artists. Soon thereafter Telesistema Mexicano producer, Luis de Llano Macedo, commissioned him to design the famous Avandaro Rock Festival poster of 1971. This was going to open many doors for him and in 1974, having his own studio named Joe Vera & Asociados, was commissioned by the federal government to design his most famous logo to date, the Cancun Emblem.[3][4]

Return to the US

In 1986 Joe Vera returned to the United States and established the firm Vera Design in Los Angeles. He designed the logotype of Aca Joe and special designs for brands like Danone, Purina, among others.

Bibliography
  • Trademarks and Symbols of the world. Author: Yasaburo Kuwayama. Published by: Mitsuru Takahashi. Tokyo, Japón 1987.
  • Avándaro: Una Leyenda. Author. Juan Jiménez Izquierdo. Published by: ERIDU Producciones. Mexico City, México 2012.
  • Print casebooks 4. Author: Martin Fox. Published by: RC Publications. Washington, USA 1980.

References
  1. Hernandez, Ricardo (10 September 2011). "Avándaro, a 40 años de distancia". El Sol de Mexico. Retrieved 6 October 2014.
  2. Roma, Tiziana. "Joe Vera: El logo de una ciudad naciente". Archived from the original on 26 August 2014. Retrieved 26 August 2014.
  3. Sr, Uluapa. "Joe Vera: Autor del escudo de Cancún". Aclarando. Retrieved 6 October 2014.
  4. "Cancún o Nido de Serpientes a 43 años de vida". Quintana Roo al dia. Retrieved 6 October 2014.
  • VERA DESIGN. Joe Vera's Official Website with examples of his works available for fair use.
  • Government of Cancún. Official Website of the city of Cancún, Mexico, with the Cancun Emblem available for fair use.
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