Joy Picus

A "Democrat of liberal bent,"[3] Picus began her political career in 1973 by challenging the incumbent councilman, Donald D. Lorenzen, in Los Angeles City Council District 3. Lorenzen won in a tight election that demanded a recount; the vote was 27,575 for Lorenzen and 27,027 for Picus. The latter, however, took on Lorenzen again in 1977, and she won by 19,598 to 14,456. Picus said that voters turned against Lorenzen because of the way that the councilman had forced streetlights—and the resulting taxes—upon certain residential districts that did not want them.[8] Lorenzen had referred to her as a "wild-eyed environmentalist.[3]

She thus became the first woman to represent the San Fernando Valley on the Los Angeles City Council.[3] In that era (1965) the 3rd District covered the southwest corner of the Valley, including Woodland Hills, Tarzana and parts of Encino, Canoga Park and Reseda.[9] About the district, the Los Angeles Times wrote in 1981:

Although the district is largely white and middle class, it is complicated and anything but homogenous. A study in contrasts, it has expensive ranch homes in Woodland Hills that are minutes away from shack-like dwellings in Canoga Park, a largely Hispanic barrio dating from the early 1900s.[2]

She was targeted for recall in 1979, a movement that failed for lack of signatures, and she was opposed by the city's police and firefighters unions, which considered her "anti-labor."[2]

In the 1985 and 1989 elections, Picus was unsuccessfully challenged by Jeanne Nemo, "a Republican activist from Reseda" who was supported by Supervisor Michael Antonovich. Picus recalled that "My opponents were sending partisan mailings to registered Republicans, so I did my own mailing, signed by Maureen Reagan, who's been a friend since we campaigned for the Equal Rights Amendment."[3][10] The vote in 1989 was close, however, with Picus barely avoiding a runoff, with only a 51.5% majority.[11]

Picus's 16-year incumbency ended in 1993 with her loss to Laura Chick by 17 percentage points. With new term limits in place, though, Picus was assured that nobody would ever beat the length of her term in the 3rd District.[12]

• In the first year of her service, Picus was said to have "naively" slashed into "City Hall's flock of sacred cows, for example trying to delete funding for the Watts Parade and the Police Band from the city budget.[13] Later, though, she was successful in ending the city practice of "paying for city employees attending veterans conventions on city time, the full-time salaries of seven police and fire union lobbyists at City Hall and performances of the Police Band and motorcycle drill team on city time."[2]
• Picus became a "hero of local conservationists" for her pushing builders to get more open space for parks, her support for transportation projects and her drive to address waste recycling.[3] She also opposed oil drilling in the Pacific Palisades.[13]
• She was active in developing policies and programs on behalf of working parents and their children. She authored the city's Child Care Policy, "which made Los Angeles one of the first cities in the country to hire a full-time child-care coordinator." She also drove the opening of a child-care center for Civic Center employees in Downtown Los Angeles, financed by the city and federal governments. In 1989 she persuaded the City Council to create preferences in city contracts for companies that offered child-care benefits to their employees.[3]
• Picus was critical of Police Chief Daryl Gates because, she said, she did not believe he told the truth when he denied knowing that a member of the Police Department's Intelligence Division "was taking files out of Parker Center and using them for political purposes." She supported a plan to make department heads—including the chief—"subject to review and possible removal at periodic intervals."[3]
• The councilwoman pushed for a successful 1978 ballot measure that limited veterans' advantage points on Civil Service tests because the practice discriminated against women and non-veterans.[2][13]
• According to a Los Angeles Times interviewer, Picus was dubbed by some as a "Mary Poppins," from the " 'flighty impression' she sometimes conveys." She replied that her "preparation for political life came from activities primarily with other women," and so she was not "taken as seriously" as men. She emerged, the reporter wrote, "as a woman of enormous ego and drive, with tremendous energy and determination."[2][14]
• Along with two other council members and the city itself, she was sued by the developers of a proposed office complex on Warner Ridge in Woodland Hills for their efforts in attempting to block the development. The developers won, but "unrelated factors led them to abandon the project."[15]
• A Picus proposal to set up four independent planning commissions to make decisions in different parts of the city was rejected 10-3 by the City Council.[16][17]