KRCK-FM

The Federal Communications Commission held a spectrum auction for the 97.7 frequency in Mecca in the late 1990s, and issued a construction permit to the winning bid, Playa del Sol Broadcasters, on April 7, 1998. During construction, the station was assigned the KRCK-FM call sign on February 1, 1999, and has kept the call letters for its entire existence.[1] The station received its broadcast license in summer 2001. On June 20, 2001, KRCK-FM signed on. The station originally had an '80s Rock format branded "K-Rock", but was ordered to drop the use of the slogan due to a possible trademark infringement with KROQ-FM of Pasadena, after that, KRCK-FM flipped to Contemporary Hit Radio, branded as "Hot 97", this would happen in the summer of 2006.

For the first 18 months, the airstaff consisted of Kid Corona in afternoon drive and Chase Martinez in nights, with the station being automated for the remaining dayparts. In 2007 the station introduced new sonic imaging and rebranded as "Hot Hits 97-7 KRCK." In 2010, it rebranded again as "Hot 97-7 KRCK."

In 2016, the station was sold to Royce International Broadcasting (lead by radio entrepreneur Ed Stolz), owners of Alameda based KREV. The sale was approved on July 26, and was consummated on the 29th.

In 2018, KRCK placed its new HD radio transmitter on the air, a Talk radio format is heard on the HD2 format. Translators at 98.1 MHz and on 95.5 FM in the Coachella area, relay the HD2 subchannel, which itself is a simulcast of Las Vegas station KBET.

In July 2018, ASCAP and 16 other music rights societies and record labels sued Royce International in a California court for non payment of royalties for its three CHR stations, KFRH in Las Vegas, KREV in Alameda, and KRCK-FM. On July 6, 2020, the court ordered the stations be put into a receivership controlled by broker Larry Patrick,[2] on the condition that the stations be sold. This was the second time the company was sued, a previous lawsuit from 1996 forced the sale of Sacramento station KWOD to Entercom in 2003. The divestiture excludes the two translators.

On December 30, 2020, it was announced that VCY America will acquire the three stations.[3] Upon the closure of the acquisition, all music programming will cease, and the station will flip to religious programming full time, which will leave the Coachella Valley without a CHR station. It is currently unknown if the callsign will change after the closure.