KRVV

KRVV (100.1 FM, "100.1 The Beat") is an American radio station licensed to serve Bastrop, Louisiana. The station is owned by The Radio People and the broadcast license is held by Holladay Broadcasting Of Louisiana, LLC.

KRVV
CityBastrop, Louisiana
Broadcast areaMonroe, Louisiana
Frequency100.1 MHz
Branding100.1 The Beat
Slogan"#1 for Hip-Hop and R&B"
Programming
Language(s)English
FormatUrban Contemporary
Ownership
OwnerThe Radio People
(Holladay Broadcasting Of Louisiana, LLC)
KJMG, KJLO-FM, KLIP, KLSM, KMLB, KMVX, KRJO
History
First air date
1967
Former call signs
KJBS (1979-1987)
KMYQ-FM (1987-1991)
Technical information
Facility ID27468
ClassC2
ERP50,000 watts
HAAT150 meters (490 ft)
Transmitter coordinates
32°40′20″N 91°55′06″W
Links
WebcastListen Live
Websitethebeat.net

Programming

KRVV broadcasts an urban/hip-hop music format to the Monroe, Louisiana, area. KRVV air personalities include Rickey Smiley, DJ Star, Chris Collins, DJ Make-A-Move, and The Breakfast Club.

History

At one time KRVV used to be a Public Broadcasting Radio Station back in 1967 until 1991 when new owners Holladay Broadcasting changed the stations branding and format to "100.1 The Beat" broadcasting an urban contemporary format. The station has been airing its current format since 1991.

Format

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