Kamenitza

Kamenitza (Bulgarian: Каменица) is one of the top-selling Bulgarian beer companies, alongside Heineken and Astika based in the city of Plovdiv. It was established in 1881 and is currently owned by the multinational Molson Coors. The brewery has a wide variety of lager and dark beers. Its slogan is "Mazhete znayat zashto" which translates to "Men know why."

For similar terms, see Kamenitsa (disambiguation) and Kamenica (disambiguation).
Kamenitza
Kamenitza 1990s logo
Typebrewery
LocationPlovdiv, Bulgaria
Opened1881
Annual production volume800,000 hectoliters
Owned byMolson Coors

Kamenitza had an 18% share of the Bulgarian beer market in 2005[1] according to data from ACNielsen. The company is a sponsor of the Bulgaria national football team.

Kamenitza currently has six brands: Light (4.4% ABV), Dark (6% ABV), non-alcoholic, wheat and Fresh (lemon- and grapefruit-flavoured, 2.1% ABV).[2]

History

In 1881 three Swiss entrepreneurs built a brewery in Plovdiv on a hill called Kamenitza and used the name as their brand. The drink of choice for most Bulgarians at the time was lager, but Kamenitza broke new ground by producing the first dark beer for the market. By the 1890s they won awards at international exhibitions, including Brussels and Chicago.[3]

The communist regime nationalised Kamenitza: first, in 1947, as part of the state-owned Alcoholic Beverages, then in 1952 as part of Vinprom.

The Belgian multinational company InBev bought the Bulgarian breweries Kamenitza, Astika and Burgasko Pivo in 1995 and added Plevensko Pivo in 1997. During 1997 to 2005, InBev invested 86.3 million leva in Bulgaria, and in 2005 Kamenitza sold 800,000 hectoliters, making it the best-selling domestic beer.[1]

In mid October 2009, private equity fund CVC Capital Partners bought all of Anheuser–Busch InBev's holdings in Central Europe for €2.23 billion. They renamed the operations StarBev.[4]

Since the early 2010s, Kamenitza bottles have pull-off caps.

  • 500 ml Kamenitza can, 2000s logo
  • Kamenitza 2010s logo
  • Kamenitza brands, 2010s

References
  1. Nevena, Krasteva (2006). "Bulgarian beer maker Kamenitza bets on packaging innovations for '06". Dnevnik a.m. the news@8 (in Bulgarian). Retrieved 2020-09-10.
  2. Kamenitza brands, Kamenitza.bg. Retrieved Mar 2013.
  3. Vatahov, Ivan (2006). "Bulgaria's Kamenitza marks 125 years". The Sofia Echo. Archived from the original on September 29, 2007. Retrieved 2007-02-04.
  4. Apatinska pivara prodata CVC-u, B92, October 15, 2009


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