Kelly Goldsmith

Kelly Goldsmith is an American marketing researcher who specializes in consumer behaviorist and a former reality television contestant. She is currently an associate professor of marketing at the Owen Graduate School of Management at Vanderbilt University.

Kelly Goldsmith
Born
San Diego, California
NationalityAmerican
Alma mater
FamilyMarshall Goldsmith
Websitehttps://www.profgoldsmith.com/

Goldsmith was born and raised in San Diego, California.[1][2] Her father, Marshall Goldsmith, is an executive leadership coach.[2] She graduated from Duke University in 2001 with a B.A. in sociology.[1] Goldsmith obtained her Ph.D., M. Phil. and M.A. in marketing from Yale University completing her studies in 2009. After graduation she worked as an associate professor at Northwestern University's Kellogg School of Management.[3]

Goldsmith has been an associate professor of marketing at the Owen Graduate School of Management at Vanderbilt University since 2017.[4] Her areas of research include human responses to scarcity and uncertainty.[5] She has appeared as a commentator in numerous publications on the topic of consumer panic buying in relation to COVID-19.[6][7][8] She previously gave a talk in Tedx Nashville talk in 2019 titled "How to make the most out of not having enough".[9] She has also served on the editorial boards of Journal of Marketing Research and the Journal of Consumer Research.[5]

In 2001 Goldsmith appeared as a contestant on the third season of the American television reality show Survivor as part of the cast of Survivor: Africa.[1][10][2] She was eliminated on Day 21 after being falsely accused of casting a vote against fellow contestant Lex van den Berghe.[10]

Select publications
  • Savary, Jennifer; Goldsmith, Kelly (September 2020). "Unobserved altruism: How self-signaling motivations and social benefits shape willingness to donate". Journal of Experimental Psychology: Applied. 26 (3): 538–550. doi:10.1037/xap0000261.
  • Cannon, Christopher; Goldsmith, Kelly; Roux, Caroline (January 2019). "A Self‐Regulatory Model of Resource Scarcity". Journal of Consumer Psychology. 29 (1): 104–127. doi:10.1002/jcpy.1035.
  • Goldsmith, Kelly; Roux, Caroline; Ma, Jingjing (15 December 2017). "When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior". Journal of Consumer Psychology. 28 (2): 293–309. doi:10.1002/jcpy.1017.
  • Roux, Caroline; Goldsmith, Kelly; Bonezzi, Andrea (2015). "On the psychology of scarcity: When reminders of resource scarcity promote selfish (and generous) behavior". Journal of Consumer Research. 42 (4): 615–631.
  • Meyvis, Tom; Goldsmith, Kelly; Dhar, Ravi (1 April 2012). "The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality". Journal of Marketing Research. 49 (2): 206–217. doi:10.1509/jmr.08.0060. ISSN 0022-2437.
  • Goldsmith, Kelly; Amir, On (1 December 2010). "Can Uncertainty Improve Promotions?". Journal of Marketing Research. doi:10.1509/jmkr.47.6.1070.

References
  1. "Kelly - Survivor Cast Member". CBS. Retrieved 9 January 2021.
  2. Everitt, Lauren (12 February 2014). "Best 40-Under-40 Professor Kelly Goldsmith". Poets&Quants. Retrieved 9 January 2021.
  3. "Marketing Department, Kellogg School of Management". www.kellogg.northwestern.edu. Retrieved 9 January 2021.
  4. "Prof. Kelly Goldsmith". Prof. Kelly Goldsmith. Retrieved 9 January 2021.
  5. "Faculty Bios". Vanderbilt Business School. Retrieved 9 January 2021.
  6. Murphy, Coral; Tyko, Kelly. "Coronavirus rationing: Target, Walmart limit purchases of hand sanitizer, disinfecting wipes, toilet paper". USA TODAY. Retrieved 9 January 2021.
  7. Feder, Shira (10 March 2020). "A Survivor contestant and scarcity expert explains why you're panic-buying". Business Insider. Retrieved 9 January 2021.
  8. Buchwald, Elisabeth (16 May 2020). "35% of Americans say they're making impulse buys to cope with coronavirus stress — 'It is part of self-care in a weird way'". Market Watch. Retrieved 9 January 2021.
  9. Goldsmith, Kelly. "How to make the most out of not having enough". TEDxNashville. Retrieved 9 January 2021.
  10. Ross, Dalton (10 September 2020). "Kelly Goldsmith on having no regrets from 'Survivor: Africa'". EW.com. Retrieved 9 January 2021.
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