Kevin Lyman

Kevin Lyman is the founder and operator of the Kevin Lyman Group, formerly known as 4Fini, Inc., a live event production company and brand strategy firm. His most notable live production is the live music festival series Vans Warped Tour, which attracted about 750,000 people annually and was the longest-running North American festival concert tour.[1] In the Fall Semester of 2018, Lyman started teaching at USC's Thornton School of Music as an Associate Adjunct Professor. [2]

Education

Kevin Lyman is a graduate of California State Polytechnic University, Pomona, with a degree in Recreation Administration.[3]

Career tours and festivals

Previous tours and productions
  • Vans Warped Tour 1995-2019
  • Watcha! Tour
  • Taste Of Chaos Festival
  • INTOUR
  • It’s Not Dead Festival
  • Vans European Warped Tour
  • The Rockstar Energy Mayhem Festival
  • Australian Warped Tour
  • Vans Warped Tour Japan
  • Country Throwdown Tour
  • Down From The Mountain Tour
  • Taste Of Chaos
  • Lolapallooza (’91-’94)
  • J-Rock Revolution
  • NIN (Downward Spiral Tour)
  • Delta Heavy Tour
  • Sprite Liquid Mix Tour
  • This is Why Wurr Hot Tour
  • Great High Mountain Tour
  • Crusty Demons Global Assault Tour
  • X-Files EXP Tour
  • Vans Triple Crown
  • Duffing for Dollars Charity Golf Tournament
  • Eat’M Conference (Las Vegas)
  • Christopher Street West Gay & Lesbian Pride Festival
  • Boarding for Breast Cancer Foundation Snowboard and Music Festival
  • Girlz Garage
  • Neil Bogart Foundation Gala
  • Z-100 "Z Zoo Plane to Puerto Rico" Event

Other productions
  • In 2014, 4Fini produced the first Alternative Press (AP) Music Awards show.[4]
  • Revolver Golden God Awards

Filmography

Lyman has appeared in and produced multiple TV series, movies, and documentaries including FUSE TV’s series Warped Roadies (from 2012-2014), No Room For Rockstars (documentary), The Other F Word (documentary), and Alternative Press’s annual AP Music Award Show (2014).[5]

Kevin Lyman Group Agency

In 2018 after the final cross country run of the Vans Warped Tour, Lyman rebranded and started the Kevin Lyman Group Agency, a talent and brand strategy agency focused on the festival landscape. The KLG team is composed of Lyman - CEO and founder, Kate Truscott - General Manager, Steph Mirsky - Marketing and Creative Director, Mel Pierce - Operations Manager, and Kat Cody - Project Coordinator.

4Fini Incorporated

Founded by Lyman, 4Fini is a talent and brand strategy agency (4Fini Agency) and event production company (4Fini Productions) based in South Pasadena, California.[6][7][8][9] In addition, the company has an office in Nashville, Tennessee, which handles sponsorship, marketing, and operations for events.

4Fini produces events in North American and globally, and its Warped Tour has helped launch the careers of artists such as Eminem, Katy Perry, No Doubt, Echosmith, and Paramore.[10][11][12]

4Fini Agency

In 2014, Kevin Lyman and business partner Jerra Spence created 4Fini Agency, a full service consulting firm connecting brands with the youth market.[13][14][15]

Over the past 20 years, 4Fini has worked with youth-targeted brands including Monster Energy, Rockstar Energy, Vans, Hurley, Volcom, and retailers like Hot Topic, Journeys, and Tilly’s.[4][16][17][18]

Long-term partners and sponsors include Ernie Ball (since 1996), Alternative Press (since 1999), Truth (since 2000), Trojan (partnership starting in 2000), Fuse (since 2004), and Kia (since 2008).[19][20][21][22][23]

4Fini Productions

4Fini Productions is a live production house known for producing festivals, events, award shows, and concert tours worldwide.

In 2007, Kevin Lyman’s The Vans Warped Tour and its significance to the punk-rock/skate community was commemorated with a time capsule and exhibit at the Rock and Roll Hall of Fame and Museum.[24]

In July 2014, 4Fini produced the annual AP Music Awards at The Rock and Roll Hall Of Fame Museum.[25]

Awards

For his philanthropic efforts, Lyman was recognized as the Billboard Touring Awards Humanitarian of the Year (2009), an honoree at the Grammy/MusiCares MAP Fund gala (2011),[26] and was inducted into the Top Dog Touring Hall of Fame at the Tour Link Conference (2012).[27][28]

In 2009, Billboard awarded Lyman the Humanitarian Award for his philanthropic work, which has included founding the Unite the United Foundation, a charitable organization that has raised over $1 million for various non-profits.[27][29]

In 2014, Lyman’s Vans Warped Tour attempted to set a Guinness World Record title for Largest Food Drive in 24-Hour period at a single location.[30] In 2013, the tour collected 33,000 pounds of food.

In 2016 Lyman was given the Humanitarian of the year award, by the Tj Martell foundation at their annual Family Day.

In 2018 Lyman was award Billboard's Humanitarian of the Year award for his work done with FEND and the national opioid crisis. [31]

Speaking engagements

Lyman has been a speaker at SXSW 2014, Vegas Music Summit 2014, Launch Music Conference 2014, ASCAP Expo 2014, Cutting Edge Music Business Conference, Billboard’s Mobile Entertainment Live!, and Digital Media Summit.[12][32][33][34][35][36][37]

References
  1. "Coachella 2019 - Home". Coachella. Retrieved 28 January 2019.
  2. "Kevin Lyman - USC Thornton School of Music". music.usc.edu. Retrieved 28 January 2019.
  3. "Archived copy". Archived from the original on 2013-01-07. Retrieved 2014-03-21.CS1 maint: archived copy as title (link)
  4. Nixon, Chris "Power to (all) the people" U-T San Diego. June 30, 2005
  5. "Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour" Yahoo! Finance. June 9, 2014.
  6. "4Fini" Retrieved Oct. 9, 2014
  7. Cohen, Jane and Grossweiner, Bob "Industry Profile: Kevin Lyman" Celebrity Access. Retrieved Oct. 11, 2014
  8. "4Fini Inc." Manta. Retrieved Oct. 9, 2014
  9. "4 Fini Inc." Manta. Retrieved Oct. 9, 2014
  10. "It Takes a Village to Break an Artist" SXSW. Retrieved Oct. 11, 2014
  11. Baltin, Steve "Warped Tour Returns to Its Roots" Rolling Stone. Mar. 31, 2012
  12. Sylvain, Vincent "Cutting Edge Announces Kevin Lyman and Michael Kock as Keynote Speakers for New Orleans Music Business Conference" Archived 2015-02-12 at the Wayback Machine Nola Beez. June 21, 2012
  13. Holloway, Lindsay "Webcams Gone Creative" From Entrepreneur, April 2009. March 12, 2009
  14. "Jerra Spence Encouraging Empowerment" CBSN, BNET. Dogandpony.com. April 7, 2008
  15. "The Warrior of Warped: Kevin Lyman" Archived 2015-02-13 at the Wayback Machine Fly Magazine. July 1, 2014
  16. Gasperini, Kathleen "Vans Warped Tour Kicks-off to Sold-out Capacity; Producer Kevin Lyman Hints at What to Expect from America's Largest Running Tour" Archived 2015-02-12 at the Wayback Machine Music. Accessed Nov. 7, 2014
  17. "Kevin Lyman" Billboard. Accessed Nov. 7, 2014
  18. "Vans Warped Tour Announces Attractions and Activities" Archived 2015-02-13 at the Wayback Machine New Noise Magazine. May 31, 2013
  19. Blaskovich, Sarah "Teens rock into national tour" Star Local Media. July 17, 2007
  20. "The first #altpress booth at #warpedtour in 1999! #tbt #throwbackthursday" Alternative Press. Oct. 2, 2014
  21. "Trojan Condoms sponsors Vans Warped Tour" SponsorPitch. Accessed Nov. 7, 2014
  22. "Vans Warped Tour 2004" Mitch Schneider Organization. Feb. 9, 2004
  23. "Vans Warped Tour® Brings along Another Robust Line of Brand and Non-Profit Partners for 20th Anniversary Tour" Yahoo! Finance. June 9, 2014
  24. “Warped: 12 Years of Music, Mayhem and More” Rock and Roll Hall of Fame. Sept. 3, 2007
  25. "APMAs offer more general admission tickets, expand venue, reveal more details” Alternative Press. May 19, 2014
  26. "MusiCares MAP Fund Benefit To Honor Dave Gahan, Kevin Lyman". GRAMMY.com. 7 March 2011. Retrieved 28 January 2019.
  27. "Warped Tour's Lyman To Receive Billboard Humanitarian Honor"
  28. ""Top Dog Awards"". Retrieved 28 January 2019.
  29. "Unite The United Foundation - Impctful - Impctful - Your Artists. Their Causes". impctful.com. Retrieved 28 January 2019.
  30. "Feed Our Children Atlanta and Warped Tour Attempts to Set a Guinness World Record" Archived 2015-02-12 at the Wayback Machine
  31. "Billboard Live Music Awards 2018 Nominations: Full List Includes Taylor Swift, Ed Sheeran & Beyonce". Billboard. Retrieved 28 January 2019.
  32. "Schedule - sxsw.com". SXSW Schedule 2014. Retrieved 28 January 2019.
  33. "Vegas Music Summit 2014 Announces Kevin Lyman, Hot Water Music, The Flatliners and More" Archived 2015-02-12 at the Wayback Machine
  34. "Warped Tour founder Kevin Lyman to speak at LAUNCH Music Conference in Lancaster". PennLive.com. Retrieved 28 January 2019.
  35. ""Kevin Lyman"". Retrieved 28 January 2019.
  36. "Keynote Presentations Announced for Billboard's Mobile Entertainment Live! (Formerly MECCA). - Free Online Library". www.thefreelibrary.com. Retrieved 28 January 2019.
  37. "Speaker Details for Kevin Lyman". tech-innovation-summit.com. Retrieved 28 January 2019.
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