Kid Leo

Lawrence James Travagliante—better known by his on-air moniker Kid Leo—serves as both program director and afternoon disc jockey on Little Steven's Underground Garage on Sirius XM Radio (channel 21). He first began in radio in 1973 at noted Cleveland rock station WMMS (100.7 FM, "The Buzzard"); during his 16-year tenure, WMMS was consistently one of the highest-rated radio stations in the country. In 1988 he left to work as an executive at Columbia Records, where he served until 2002. Since 2004, Travagliante has been involved with Underground Garage. He also currently operates his own consultancy, LJT Entertainment.

Kid Leo
Born
Lawrence James Travagliante

(1950-10-20) October 20, 1950
Cleveland, Ohio, U.S.
EducationCleveland State University
OccupationRadio personality,
Record company executive
Spouse(s)Jackie Travagliante
ChildrenValeri, Dion

WMMS

Kid Leo started at WMMS in February, 1973. He became the afternoon drive DJ in 1974, holding that time slot until he left the station in December, 1988. In 1977 he was promoted to Music Director, then assumed the Operations Manager position in 1986. “To many, Kid Leo was WMMS. For sixteen years he was the pulse of the station, pumping music and life into the veins of listeners.” [1] He was known for embracing new acts, and was credited with breaking many artists in the Cleveland market and giving them more advantage with greater national exposure. Some of those artists were Bruce Springsteen, John Mellencamp, Pat Benatar, Roxy Music, Cyndi Lauper, The Pretenders, New York Dolls, and Southside Johnny.[2][3] While at WMMS, Kid Leo became involved in the campaign to bring the Rock and Roll Hall of Fame to Cleveland. For his efforts in helping secure the Rock Hall, former Cleveland mayor and then-Ohio governor George Voinovich presented him with the key to the city in 1990. His on-air work is represented as part of the permanent radio exhibit in the Rock and Roll Hall of Fame.

Kid Leo received many industry awards while in radio, and in 1980 was named one of the “Heavy Hundred: The High and Mighty of the Music Industry” in Rolling Stone magazine.[4] He was also named Best Disc Jockey by Playboy magazine in their January, 1987 issue.[5][6][7] His radio gravitas was also referenced in the director's cut of Cameron Crowe's 2000 motion picture Almost Famous. In 2003 he was inducted into the Radio and Television Broadcasters' Hall of Fame of Ohio. In 2013 CNN named Kid Leo one of the ten All-Time Great DJs.[8]

Columbia Records

Kid Leo joined Columbia Records in 1989 as Vice President of Artist Development.[9] His first responsibilities were to oversee the Alternative, Jazz, Metal and Dance departments, and strengthen their presence within the company.[10][11] He was named the label liaison for The Rolling Stones' “Steel Wheels” tour and collaborated with the band and their management on behalf of Columbia's interests. He instituted the first promotion department at a major label that was solely dedicated to the Adult Album Alternative (AAA) format. Kid Leo was directly involved with the campaigns that broke Alice In Chains, Shawn Colvin and Train. In 2002, he left Columbia Records but continued on as a consultant through 2004.

LJT Entertainment

In 2002, Kid Leo formed LJT Entertainment LLC. The company is a music- and media-focused consultancy whose clients have included Columbia Records, the Rock and Roll Hall of Fame, and Renegade Nation. LJT Entertainment's offices are located in Southport, North Carolina.

Underground Garage

Since 2004 Kid Leo has been Program Director for Little Steven's Underground Garage, a channel on Sirius XM Radio that was developed by Little Steven Van Zandt. He worked closely with Van Zandt in applying 24/7 format rules to the concepts that Little Steven uses on his own terrestrial-radio syndicated program. Kid Leo is also on the air in the Underground Garage (Sirius XM channel 21). His show airs weekdays from 4 p.m. ET until 7 p.m. ET. As Program Director he guides an on-air staff that includes Michael Des Barres and Lenny Kaye.[12]

Personal life

Kid Leo sits on the Board of Directors of the T.J. Martell Foundation, a music industry-based charity which raises funds for research in the areas of cancer, leukemia and AIDS.

References
  1. Adams, Deanna R. (2002), Rock ‘n’ Roll and the Cleveland Connection, Kent, Ohio: Kent State University Press, p. 329. ISBN 978-0-87338-691-3.
  2. Underground Garage DJs: Kid Leo. Sirius Satellite Radio official website. Sirius XM. 2010. Retrieved August 8, 2010.
  3. Adams, Deanna R. (2002), Rock ‘n’ Roll and the Cleveland Connection, Kent, Ohio: Kent State University Press, p. 330. ISBN 978-0-87338-691-3.
  4. Adams, Deanna R. (2002), Rock ‘n’ Roll and the Cleveland Connection, Kent, Ohio: Kent State University Press, p. 330. ISBN 978-0-87338-691-3.
  5. Playboy, January 1987.
  6. Underground Garage DJs: Kid Leo. Sirius Satellite Radio official website. Sirius XM. 2010. Retrieved August 8, 2010.
  7. Adams, Deanna R. (2002), Rock ‘n’ Roll and the Cleveland Connection, Kent, Ohio: Kent State University Press, p. 332. ISBN 978-0-87338-691-3.
  8. Leopold, Todd (May 17, 2013). "The kings of the radio: All-time great DJs". CNN.com. Turner Broadcasting System, Inc. Retrieved June 6, 2013.
  9. Radio & Records. January 6, 1989; page 1
  10. The Plain Dealer Magazine. January 14, 1990; page 10.
  11. Crain’s Cleveland Business. August 13, 1990; page 2.
  12. Underground Garage DJs. Sirius Satellite Radio official website. Sirius XM. 2010. Retrieved August 8, 2010.
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