Lambda (olive oil)

Lambda (stylized λ /lambda/) is a Greek luxury olive oil brand, produced by Speiron company, founded in 2007 by Greek entrepreneur Giorgos Kolliopoulos. It has been called the first luxury olive oil in the world.[1][2] Its brand name originates from the Greek word λάδι (ladi) which means oil in Greek.

Lambda
Product typeOlive Oil
OwnerSpeiron (Athens, Greece)
Introduced2007
Websitewww.speironcompany.com

Description

Lambda has been noted for its stylized packaging.[3][4] Its marketing is targeted at affluent consumers through exclusive distribution channels and word-of-mouth.[5] It is sold online,[6] in Greece, Brazil, Dubai, Abu Dhabi, Netherlands, Luxembourg [7] and UK department stores Harrods[8] and Fortnum & Mason.[9] Its customers include several billionaires like Lynda Resnick and Bill Marriott, millionaires, trendsetters and members of Royal families such as the King of Jordan.

  • Acidity: Below 0.3
  • Packaging: 100 ml. & 500 ml. glass bottle - handcrafted gift box packaging
  • Specifications: Cold extraction, superior blend of Koroneiki olive varieties, entirely bottled by hand

In October 2010, the company announced the launch of the Bespoke Lambda, which is the first personalized olive oil in the world, being also the most expensive globally.[10]

In December 2014, λ /lambda/ olive oil was included in the most expensive Christmas hamper that broke the Guinness World Record for a hamper.[11]

Awards

Silver Award Medal, New York Festivals 2008.[12] LUX UK Global Excellence Awards, Luxury Olive Oil of 2018.[13] LUX UK Global Excellence Awards, Luxury Olive Oil of 2019.[14]

Business

In June 2011, the company signed a direct vendor agreement with Harrods.[15]

References
  1. "Γιώργος Κολιόπουλος: Ο entrepreneur που είδε το ελληνικό λάδι ως "υγρό χρυσό"" (Interview). To Vima (in Greek). Lambrakis Press Group. 8 December 2010. Retrieved 12 September 2013.
  2. "Lambda: Marketing an "Ultra-Premium" Olive Oil, The olive Oil Times - May 2010". oliveoiltimes.com. Retrieved 23 December 2020.
  3. λ /lambda/ olive oil, Wallpaper magazine, UK – September 2007 Archived 2010-11-23 at the Wayback Machine
  4. Packaging News magazine, UK (October 2008). "Design :: Packaging News | Fancy oils' slick new direction". packagingnews.co.uk. Retrieved 23 December 2020.
  5. "Gourmet Groceries for more, Time magazine, USA - March 2008". time.com. Retrieved 23 December 2020.
  6. "Hit 'buy,' and let the prosciutto and coffee beans fly". Los Angeles Times. Retrieved 23 December 2020.
  7. "Το πρώτο premium ελαιόλαδο είναι ελληνικό" (in Greek). 6 March 2010. Retrieved 16 September 2013.
  8. "L'huile d'olive de Speiron, aussi chère qu'un grand vin". Le Journal Du Net. October 2009. Retrieved 23 December 2020.
  9. "Fortnum & Mason - Lambda olive oil". fortnumandmason.com. Retrieved 23 December 2020.
  10. "λ /lambda/ Ultra Premium Extra Virgin Olive Oil (500 ml) Bespoke White Gold Plated Edition". gourmetgroceries.com. Retrieved 23 December 2020.
  11. "The most expensive christmas hamper veryfirst to breaks guinness world records record – Mega Things Business Directory". megathings.com. Retrieved 23 December 2020.
  12. "Harper's BAZAAR Singapore – Lambda Ultra Premium Extra Virgin Olive Oil, Luxury Insider". luxury-insider.com. July 2008. Retrieved 23 December 2020.
  13. "Speiron - LUX Life Magazine LUX Global Excellence Awards - Greece 2018". lux-review.com. Retrieved 23 December 2020.
  14. "Το ελαιόλαδο λ /lambda/ νικητής στα LUX Global Excellence Awards για δεύτερη συνεχόμενη χρονιά – Lambda Ultra Premium Extra Virgin Olive Oil". epixeiro.gr. November 2019. Retrieved 23 December 2020.
  15. "Ποιο ελληνικό λάδι πουλιέται στο Harrods" (Journal Post) (in Greek). August 2011. Retrieved 16 September 2013.


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