Larry Weber

Larry Weber (born July 7, 1955) is an American entrepreneur[1] and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA.

For the American electrical engineer, see Larry F. Weber.
Larry Weber
Weber in January 17, 2014
Born (1955-07-07) July 7, 1955
Columbus, Ohio, United States
OccupationFounder, Chairman & CEO of Racepoint Global

Weber co-founded the Massachusetts Innovation & Technology Exchange (MITX), the world's largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors.[2]

Career

Weber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms. The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within 10 years, The Weber Group was the world's largest and most established technology public relations firm.[2]

The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, a $3 billion unit including the company's public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. After leaving Interpublic, he founded Racepoint.[3]

Over his nearly 40-year career, Weber has counselled many of the world's leading brands on marketing and business strategy including AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, Samsung,[2] as well as working with the governments of Libya's Moammar Gadhafi and Rwanda.[4] He has also led the marketing of new technologies such as HTML and the XO laptop by One Laptop per Child (OLPC), a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies.[5] In 2008, Racepoint was awarded the United Nations Grand Award, which recognizes a communications campaign that addresses an issue of high importance to the UN, for outstanding achievement in public relations due to the success of the “Bridging the Digital Divide” social campaign created for OLPC.[6]

Weber is also a guest lecturer at Tuck School of Business at Dartmouth College.[7]

Appointments

Weber serves on the Board of Directors at Pegasystems,[8] the Executive Committee of the Council on Competitiveness, and the Macromill Group.[9]

Bibliography
  • Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose (2019)
  • The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric (2014)
  • Everywhere: Comprehensive Digital Business Strategy for the Social Media Era (2011)
  • Marketing to the Social Web (2007; second edition 2009)
  • The Provocateur (2002)

References
  1. "Larry Weber - Racepoint Global". Racepoint Global. Archived from the original on 2018-12-11. Retrieved 2019-02-25.
  2. "Larry Weber, Official Member of Forbes Councils". Forbes Councils. Retrieved 2019-02-25.
  3. "Five things you should know about Larry Weber". The Boston Globe. Retrieved 2019-02-25.
  4. ""How a U.S. agency cleaned up Rwanda's genocide-stained image"". The Globe and Mail. 31 January 2012. Retrieved 1 July 2019.
  5. "Teens Bring Laptops to South African Children". NPR.org. Retrieved 2019-02-25.
  6. "'Bridging The Digital Divide' Publicity Campaign to Receive Award from Department of Public Information, International Public Relations Association | Meetings Coverage and Press Releases". UN.org. Retrieved 2019-02-25.
  7. "Board of Directors". The Clubhouse Network. Retrieved 2019-02-25.
  8. "Larry Weber, Director | Pega". www.pega.com. Retrieved 2019-02-25.
  9. "Larry Weber and Atsushi Mizushima join Macromill Group board". MetrixLab. Retrieved 2019-02-25.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.