Leaf Brands

Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California in the United States. The original Leaf Candy Company started in the 1920s.[1] Leaf Brands was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before the U.S. division was sold to The Hershey Company in 1996 and left the United States.[2]

For the original confectionery company closed in 2012, see Leaf International.

In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, similar to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]

Current brands

References
  1. "Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO". Prweb.com. Retrieved 2015-02-28.
  2. "Hershey Is Sweet On Leaf Brands - Chicago Tribune". Articles.chicagotribune.com. 1996-06-10. Retrieved 2015-02-28.
  3. Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". NPR.org. Retrieved 2016-10-04.
  4. "Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015.
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