Least offensive programming

Least offensive programming [1] (sometimes abbreviated as LOP) was a strategy employed mainly by major US television networks, approximately from the 1940s to late 1970s, where viewer numbers were thought to be sustained by television programming that offended the fewest viewers. [2] The result was an often mass-produced, bland output of popular culture focused on leisure, targeting the American middle class.[3] The theory was popularized by former NBC programmer Paul L. Klein. [4]

Examples of LOP guidelines

  • Fairly positive images of a show
  • Can deal with serious issues but still needs to be upbeat
  • Likeable characters
  • Lack of controversy
  • Remember the dynamics of TV today

[5]

List of shows as LOP

Notes

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