Lewis Road Creamery

Lewis Road Creamery is a boutique New Zealand dairy company, located in northern New Zealand.[1] They produce a range of milk products, including varieties of milk, cream, ice cream and butter.[2] The company is best known for its brand of chocolate milk, which in 2014 sparked a frenzied, nationwide shortage.

Lewis Road Creamery
FoundedJuly 2012 (2012-07)
FoundersPeter Cullinane, Andrew Railton
Headquarters
Auckland
,
New Zealand
ProductsMilk, butter, cream
Websitewww.lewisroadcreamery.co.nz

2014 chocolate milk shortage

In October 2014, Lewis Road Creamery in conjunction with Whittaker's Chocolate launched a new brand of chocolate milk. Initial production was staffed by around five people and totaled around 1000 liters, sold in 750ml and 300ml bottles.[3] Reaction to its release was overwhelmingly positive, centering on its remarkable richness and creaminess.[4] Due to its immense popularity and cult appeal, nationwide demand was greater than the quantity supplied, resulting in a shortage that often saw stores sell out of supplies before the end of the morning.[5]

This shortage prompted local supermarkets and retailers to take extreme measures to secure stock and ensure fair purchasing. In some cases, rationing was implemented so as to limit the purchase to two bottles per person, and security guards were hired to monitor shoppers and fridges containing chocolate milk.[6][7] The shortage also resulted in the emergence of chocolate milk black markets, ranging from scalpers attempting to resell bottles on TradeMe at three to four times their original price to counterfeit chocolate milk production.[8]

See also

References
  1. South, Gill (18 March 2013). "Small Business: Peter Cullinane – Lewis Road Creamery". New Zealand Herald. Retrieved 24 October 2015.
  2. "Fridge » Lewis Road Creamery". www.lewisroadcreamery.co.nz. Retrieved 17 April 2016.
  3. Narula, Svati Kirsten. "What's so special about this chocolate milk?". Quartz. Retrieved 18 April 2016.
  4. "Lewis Road tops for taste and sugar". Stuff.co.nz. 24 October 2014. Retrieved 18 April 2016.
  5. John Anthony and Natalie Polley (16 October 2014). "Demand for choc-milk outstrips supply". Stuff.co.nz.CS1 maint: uses authors parameter (link)
  6. Whittaker, John Anthony and Emma (22 October 2014). "Security guards monitor chocolate milk". Stuff.co.nz. Retrieved 18 April 2016.
  7. "A Gaze into the Lewis Road Creamery Phenomenon". A Gaze into the Lewis Road Creamery Phenomenon. Retrieved 18 April 2016.
  8. "Wow, we really love this milk". Stuff. Retrieved 18 April 2016.
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