Libresse

Libresse is an international brand of feminine hygiene products owned by Essity, a Swedish consumer goods company.

Libresse
Product typeFeminine hygiene
OwnerEssity
CountryStockholm, Sweden
Introduced1940s
MarketsWorldwide
Websitewww.libresse.com

History

The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1] The iconic “bodyform” jingle was sung by Led Zepplin vocalist Robert Plant.

International branding

The brand is known as:

Media

Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]

References


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