Lifestyle Asia

Lifestyle Asia is a digital news platform centred on luxury lifestyle,[1] and is owned by BurdaLuxury, a subsidiary of German media conglomerate Hubert Burda Media. It was launched in 2006 in Hong Kong by Swedish entrepreneurs Richard Nilsson, Christopher Lindvall and Sebastian Svensson.[2][3]

Lifestyle Asia
Type of site
Lifestyle News
OwnerBurdaLuxury
URLlifestyleasia.com
CommercialYes
Launched2006
Current statusOnline

The website covers topics such as fashion, dining, travel, living, beauty, culture and motoring.[1] It has editorial teams in Bangkok, Hong Kong, India, Kuala Lumpur and Singapore.

History

Richard Nilsson, Christopher Lindvall and Sebastian Svensson founded Lifestyle Asia in Hong Kong in July 2006. Targeted at English-speaking readers, the website was presented as a luxury city guide focusing on fashion, travel, dining and nightlife.[2]

The business has expanded over the years, setting up editions and dedicated teams in Singapore (2008), Bangkok (2009), Kuala Lumpur (2012), and India (2018).[4][5] The latter has two offices based in New Delhi and Mumbai.[6]

Lifestyle Asia was acquired in January 2017 by BurdaLuxury, formerly known as Burda International Asia,[7] a subsidiary of Hubert Burda Media.[8][9]

Content

Lifestyle Asia focuses on luxury lifestyle in Asia and around the world, with various beats spanning fashion, dining, travel, culture, watches, jewellery, wellness, beauty, grooming, living, motoring and technology. Its content is geared towards affluent readers aged 25 to 45, and is produced by in-house editorial teams.[1]

The content on the site comprises mostly original editorial pieces, though Lifestyle Asia also publishes native content. Its stories range from lifestyle news and long form articles to dining reviews, personality interviews, and fashion lookbooks.[10]

Past years have seen the website[11] undergo several revamps led by prominent creative agencies such as MAQE[12] in Bangkok and US company Wondersauce.[13][14] In January 2020, Lifestyle Asia roped in Hong Kong firm Rush Hour Media to spearhead its latest revamp.[15]

The current iteration of the site has a refreshed interface showcasing a multi-story homepage slider, visually-driven category dropdown menus, and multiple recirculation points including a Most Popular sidebar updated in real-time according to content analytics. New features include Directory, which is a guide to the trendiest local spots to eat, drink and shop at, and City Guides — curated category-focused compilations of Directory listings for easy navigation.[16][17]

In July 2020, Lifestyle Asia launched LSA Curates, a site-wide travel partnership offering unique lifestyle experiences exclusive to its readers.[18]

Accolades

Lifestyle Asia has won multiple awards including a Silver award at 2017 TECH Design Awards,[19] and Digital Media Product of the Year at Magazine Publishers Association of Singapore (MPAS) in 2011 and 2012.[20] It also topped the Lifestyle category on Marketing Interactive’s Digital Media of the Year list in 2016, and placed second in 2014 and 2017.[21][22][23]

References
  1. "About - Lifestyle Asia HK". Lifestyle Asia. Retrieved 2020-07-14.
  2. "The Lifestyle Asia journey: ten years and still evolving – ScandAsia". scandasia.com. Retrieved 2019-01-15.
  3. "Pioneering Digital Luxury Publishing in Asia With Richard Nilsson". Luxe Digital. 2019-04-01. Retrieved 2019-05-24.
  4. Chakrabarti, Priyanka (2018-12-14). "Welcome To India, Lifestyle Asia: India's Only Digital Platform Devoted To Luxury". Travel + Leisure India. Retrieved 2020-08-07.
  5. "Lifestyle Asia announce their India edition with über cool experiential launch". Everything Experiential. Retrieved 2020-08-07.
  6. Delhi, BestMediaInfo Bureau; November 22; 2018. "Burda Media brings luxury platform lifestyleasia.com to India". www.bestmediaifo.com. Retrieved 2020-08-07.CS1 maint: numeric names: authors list (link)
  7. "News: Björn Rettig appointed as new CEO of BurdaLuxury". www.burda.com. Retrieved 2020-08-07.
  8. Sainul. "German media giant acquires Hong Kong's luxury news portal LifestyleAsia". e27. Retrieved 2020-08-07.
  9. "Burda International acquires LifestyleAsia.com". www.marketing-interactive.com. Retrieved 2020-08-07.
  10. "Reach your target audience with Lifestyle Asia Hong Kong". Lifestyle Asia Hong Kong. Retrieved 2020-08-07.
  11. "Lifestyle Asia". Lifestyle Asia. Retrieved 2020-08-07.
  12. "DrivenxDesign: Lifestyle Asia/ MAQE Bangkok Co., Ltd". DRIVENxDESIGN. Retrieved 2020-08-07.
  13. "Lifestyle Asia unveils revamped website". BurdaLuxury. Retrieved 2020-08-07.
  14. "Burda International Asia's Richard Nilsson on why the German luxury publisher is revamping its titles". The Drum. Retrieved 2020-08-07.
  15. "We proudly announce the launch of this stylish site for Lifestyle Asia". Rush Hour Media LinkedIn. Retrieved 2020-08-07.
  16. "Directories". Lifestyle Asia Hong Kong. Retrieved 2020-08-07.
  17. "City Guides". Lifestyle Asia Bangkok. Retrieved 2020-08-07.
  18. "Lifestyle Asia launches LSA Curates, a slate of exclusive experiences for our readers". Lifestyle Asia Singapore. 2020-07-03. Retrieved 2020-08-07.
  19. "2017 TECH Design Awards". drivenxdesign.com. Retrieved 2020-08-07.
  20. "MPAS Announces 2012 Winners". www.marketing-interactive.com. Retrieved 2020-08-07.
  21. "Marketing Magazine Singapore - December 2016". Issuu. Retrieved 2020-08-07.
  22. "Digital Media of the Year 2014". www.marketing-interactive.com. Retrieved 2020-08-07.
  23. "Hong Kong's top digital media ranked – Media Report 2017". www.marketing-interactive.com. Retrieved 2020-08-07.


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