List of Australian and New Zealand advertising characters

Many advertising characters used as mascots and characters by companies in Australia and New Zealand are similar to those used in the United States and the United Kingdom. There are, however, quite a number that are unique to these two nations.

Many advertisements shown on New Zealand television are made in Australia, and many Australian and New Zealand companies operate similar businesses on both sides of the Tasman Sea. As such, there is considerable overlap in advertising characters and mascots found in the two countries.

The following is a list of notable mascots and characters created specifically for advertising purposes in Australia and New Zealand, listed alphabetically by the product they represent.

ProductCharacterYears usedNotes
ASB Bank (NZ)Ira Goldstein2000–2010 
Bundaberg Rum (Aus)Bundy R. Bear1980s on radio [1]
Campbell's Cash & Carry supermarkets (Aus)Delilah1980s–1990s 
Chesdale Cheese (NZ)Ches and Dale1960s–1980s 
Colgate Toothpaste (Aus & NZ)Mrs Marsh1970s–1980s 
Commission for Financial Capability (NZ)Sorted Mouse2001–present 
Cookie Time Cookies (NZ)Cookie Muncherat least the 1980s–present 
Creamoata (cereal, NZ)Sergeant Dan1920s–1950s 
Crimsafe (Aus & NZ)Kimmy's dad2010–present [2][3]
Eta margarine & peanut butter (Aus)Rita the Eta Eater1970s–1980s 
Eta peanut butter (NZ)Eta Nut 10011960s–1980s 
Expol Insulation (NZ)Polly the Penguin2000s 
Four Square (grocery stores, NZ)Mr. Four Squaresince at least the 1960s 
Frosty Boy ice cream (Aus & NZ)Frosty Boysince at least the 1960s 
Griffins biscuits (NZ)Cookie Bearsince at least the 1970s 
Home Ice Cream (Aus)Delivery Dan1999–present 
Home Timber & Hardware (Aus)Rusty and Sandy1993–present 
Instant Kiwi (lottery scratch card, NZ)Doug and Mexi-Doug2008–present 
Life. Be in it. (health campaign, Aus)Norm1975Also aired in the United States
Melbourne Metropolitan Board of Works (Aus)Wally1980s 
Mitre 10 Mega stores (NZ)The Big Guy2004–present 
Mortein (insect spray, Aus)Louie the Fly1957–presentalso in New Zealand since the 1980s
Nestlé Milky Bar chocolate (Aus & NZ)The Milky Bar Kid1969–1990s"Live action" until the 1980s, animated in the 1990s
New Zealand Electoral CommissionThe Orange Guyante 2000 
Nine Network AustraliaThe Smiling Dot1975Used during the "Living Color" campaign
NRMA Insurance (Aus)Wallace FairweatherMid-1990sRadio in NSW & Victoria
Pak'nSave (NZ)Stick Man[4]since 2000sVoiced by comedian Paul Ego[5]
Palmolive dishwashing liquid (Aus & NZ)Madge1971–1980sAustralian version based on US commercials, with Robina Beard playing Jan Miner's role
Pizza Hut delivery (Aus)Dougie the Pizza Delivery Boy1994–1997, 2002–present 
Progressive Insurance (Australia)Kitty, the Progressive Insurance Girl2011–presentAustralian counterpart of Progressive's Flo in the United States, with Holly Austin playing Stephanie Courtney's role
Sky Network Television (NZ)Bert Badger2000s 
Slip-Slop-Slap (health campaign, Aus)Sid the SeagullDebuted 1981 
Smith's Chips (Aus)Gobbledoklate 1980s–early 1990s 
Sunny Queen Farms (Aus)Sunny The Egg2009–present 
Supercheap Auto (Aus)Steve Lenda2003–presentAlso used in NZ
Streets (ice cream) (Aus)Paddle pop lion and Bubble O' Bill2003–presentAlso used in NZ
Telecom New ZealandSpot1991–1998[6] 
Television New ZealandThe Goodnight Kiwi1981–1994 
The Comedy Channel (Aus)C'ferc.1996–2003 
Tiger Tea (NZ)Tony the Tiger1950s–1970s 
Tip Top ice cream (NZ)Moggy Man1960s 
Toyota Masterclass cars (NZ)Erniec.2002–2007 
Toyworld (Toy retailers) (Aus & NZ)TW, The Toyworld Bearsince at least the 1980s  Last spotted at the Toyworld 40th birthday gala
Tuckerbag supermarkets (Aus)Tucker Bag1980s 
Yellow Pages (Aus)Jan2000–present"Not happy, Jan!" led to 'Not happy, John!' campaign
Mr Whippy (Aus)Mr Whippy1962–present 
Castlemaine XXXX (Aus)Mr Fourex1924–present
YoGo (Aus)YoGo Gorilla1990–present

See also

References

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