Love & Other Drugs

Principal photography began in the Pittsburgh, Pennsylvania region on September 21, 2009.[4] The city was chosen for its atmosphere, rich medical history, the state's tax incentive program for film productions, and the area's experienced crews.[5] Pittsburgh suburbs such as McCandless, Squirrel Hill, Fox Chapel, Sewickley, Aliquippa, and Brownsville have been used as locations for the film, as well as Mellon Arena, Jane Street in the South Side between 17th and 18th streets, the Omni William Penn Hotel, The Capital Grille, and Station Square. Pittsburgh doubled as Chicago for some scenes.[5] The studio was in a building that had been a limousine car park.[6]

The scene in the beginning of the film where Gyllenhaal's character works in the audio/video store was shot at the former Don Allen Car Dealership located on Baum Blvd and S. Atlantic Avenue where the East End neighborhoods of Shadyside, Friendship and Bloomfield intersect. The building has since been demolished as of 2014.

A section of the Mon-Fayette Expressway (Pennsylvania Route 43) in suburban Washington County was used for scenes on November 15–16, delaying traffic. A helicopter was used for filming and 40 to 50 vehicles were brought in for the shoot. Trailers and tents were set up on the campus of Ringgold High School while filming took place on the Expressway. An area was set aside for actors waiting to film their scenes.[4]

In preparing for the film, Hathaway credits the work of Kate Winslet and Penélope Cruz, two actresses "whose work [she] returned to a lot in preparation" for Love and Other Drugs; she believes both have "done nudity with a tremendous amount of sensitivity and dignity".[6] She identified one of her favorite Cruz films, Abre Los Ojos, as work that helped her greatly for her role.[7] Like Gyllenhaal, Hathaway had final cut over those scenes, using it to cut five seconds where she thought "the camera lingered a little bit".[6] Hathaway said that she did not believe her nudity in the film would put off socially conservative people who would otherwise see the film, saying "just because nudity is such a contentious issue in America people believe that they automatically alienate the conservative parts of America by having nudity. But I give the American public more credit than that. I think that people are curious and people do love love stories. I think people might find it and like it, even though it is a little bit risky."[8]

Love and Other Drugs received mixed reviews from critics. Rotten Tomatoes gave the film an approval rating of 48% based on 165 reviews, with an average rating of 5.78/10. The site's critical consensus reads, "It's a pleasure to see Hollywood produce a romance this refreshingly adult, but Love and Other Drugs struggles to find a balance between its disparate plot elements."[9] Metacritic gave the film a score of 55 out of 100, based on 38 critics, indicating "mixed or average reviews".[10]

Roger Ebert of the Chicago Sun-Times gave it two and a half stars out of four, commenting that it "obtains a warm, lovable performance from Anne Hathaway and dimensions from Jake Gyllenhaal that grow from comedy to the serious".[11] Kirk Honeycutt of The Hollywood Reporter gave the film a mixed review, writing: "The energy is far too great—manic even—at the beginning but calms down for a while to focus on the highly competitive but not always ethical arena of drug sales, then gets distracted by unusually bold sex scenes for a studio picture only to wander off into the cultural phenomenon of Viagra before the movie decides it's a romance after all and so concludes in a highly conventional final embrace."[12] A negative review from the East Bay Express described it as "a spectacularly maudlin and repellent piece of work" where the two protagonists "try to outdo each other in the 'who cares' department with their alarmingly off-putting interpersonal communication", leading to "callous salesman jokes, callous sex jokes, even callous jokes about the homeless man who rescues drug samples from the Dumpster."[13] An Associated Press reviewer found the film to be a "run-of-the-mill Hollywood love story".[14]

Betsy Sharkey of the Los Angeles Times gave the film a positive review, stating "Zwick is thankfully much more of a grown-up now in dealing with relationship entanglements. Somehow, between the epic and the intimate, between Hathaway and Gyllenhaal, love doesn't come easy, but with Love & Other Drugs, at least you don't have to wait."[15] Mary Pols of Time stated, "Since American movies tend to be prudish about sex, especially having bona fide stars appear to do it onscreen, Love & Other Drugs' desire to thoroughly acquaint us with a topless Anne Hathaway and a bottomless Jake Gyllenhaal is a welcome change."[16] James Berardinelli, film critic for ReelViews, praised the film and its story, giving it three and a half stars out of four. He wrote, "The first thing one notices about Love and Other Drugs is that it's an adult romance. So many current love stories are targeted at teenagers that it's rare to find one that sidesteps the numerous contrivances that permeate the genre."[17]

Love and Other Drugs was released on November 24, 2010, and opened in 2,455 theaters in the United States, grossing $2,239,489 on its opening day and $9,739,161 in its opening weekend, ranking No. 6 with a per theater average of $3,967.[18][19] On its second weekend, it remained No. 6 and grossed $5,652,810, averaging $2,300 per theater.[20] By its third weekend it dropped down to No. 8 and made $2,981,509, averaging $1,331 per theater.[21]

The film took a domestic total gross of $32,367,005 against a production budget of $30 million. It fared much better overseas, where it grossed $70,453,003.[2]