MC Serch

Michael Berrin (born May 6, 1967),[1] best known by his stage name MC Serch, is an American rapper and music executive. He is a former member of 3rd Bass and Non Phixion.

MC Serch
Birth nameMichael Berrin
Also known asT Bone Lemke, White Monster
Born (1967-05-06) May 6, 1967
Queens, New York City, New York, U.S.[1]
GenresGolden age hip hop
Years active1988–present[2]
LabelsDef Jam, Psycho+Logical-Records
Associated acts3rd Bass, Non Phixion, Nas, Rucka Rucka Ali
WebsiteMC Serch

Early life and education

Serch grew up in Far Rockaway, Queens.[3] He was raised by his parents. He attended Far Rockaway High School[4] and graduated from Music & Art High School. He is of Jewish descent.[5]

Career

After recording three albums with 3rd Bass—The Cactus Album (1989), The Cactus Revisited (1990), and Derelicts of Dialect (1991)—Serch launched a solo career with Return of the Product (1992, Def Jam). The album featured two hit singles: "Here It Comes" (which hit #1 on Billboard's Hot Rap Tracks chart); and "Back to the Grill" featuring Chubb Rock, Red Hot Lover Tone, and Nas. Serch was the executive producer of Nas’ Illmatic. He also helped to cultivate the rapper O.C. after hearing him on the Organized Konfusion song "Fudge Pudge," helping him secure a record contract with Wild Pitch Records. In 1995, Serch also mentored the newly formed Non Phixion.

Since retiring from performing, Serch has run a promotions company (Serchlite Music). He appeared in Spike Lee's Bamboozled (2000) as a member of the fictitious hip-hop group Mau Maus (played by other real-life hip-hop performers such as Mos Def, Charli Baltimore and Canibus). His character was a white revolutionary who was supposed to be "1/16 black".[6] From 2003 he hosted Serch In The AM on Detroit urban radio station FM 98 WJLB; he was the first Jewish DJ at that station. MC Serch was dismissed from WJLB in March 2006, reportedly due to a dispute over a Super Bowl weekend party at the club Motor City Live.[7] Serch also hosted the VH1 reality series Ego Trip's The (White) Rapper Show which ended in March 2007. On the show he was known for his catchphrase "Woop-WOOP!". A follow-up show, Ego Trip's Miss Rap Supreme, debuted in 2008.

Serch has since returned to the radio airwaves in Detroit on the urban station Hot 102.7. Serch has also worked with Hot 102.7's youngest intern (The Black Intern) Daniel Berry, and Rucka Rucka Ali (Comedy Music Artist). Serch appeared in some of Rucka Rucka Ali's music videos.

In 2018 he gave an interview with DJ Vlad in which he claimed MC Hammer had once taken out a $50,000 contract on Serch's life, following a misunderstanding over lyrics.[8]

Discography

Solo

with 3rd Bass

Guest appearances

References
  1. "About MC Serch". Retrieved 2019-11-24.
  2. Stereo Williams (2018-02-28). "The Year That Changed Hip-Hop Forever". The Daily Beast. Retrieved 2019-11-24.
  3. Jackson, Brian Keith (December 31, 2006). "Ice, Ice Babies: Reality-TV show tries to create the next Eminem". New York. Retrieved November 23, 2007. I grew up in Far Rockaway, and you’d always see shoes on the line.
  4. Schwach, Howard (January 26, 2007). "Rockaway Rapper Hosts MTV's 'The White Rapper Show'". Wave of Long Island – via rockawave.com.
  5. "Interfaith Celebrities: Of Hip Hop, Heroes and the Oscars". interfaithfamily.com. Retrieved 2013-04-24. Berrin, who is Jewish, worked until recently for a very popular Detroit radio station that mostly plays hip hop music and whose listening audience is mostly black. ... As reported in a January 25 issue of the Detroit Jewish News, Berrin, 39, and his wife, Chantel, are members of Congregation Sharrey Zedek, a large Conservative synagogue in suburban Detroit. In a 1993 profile in the News, Chantel— a convert to Judaism—talked about her conversion and Michael talked about race and religion.
  6. "Blak Iz Blak". ohhla.com. Retrieved June 1, 2018.
  7. Graham, Adam (2007-01-08). "The Serch for the next white rap star". The Detroit News. Retrieved 2007-01-24.
  8. djvlad (2018-11-13), MC Serch: MC Hammer Put a $50k Hit on Me Over Dissing His Mother on a Song (Part 5), retrieved 2019-05-24
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