Magenta Telekom

Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. As of 2017, it has 5.7 million customers.[1] The company was branded as T-Mobile Austria until 6 May 2019. [3]The display name of Magenta Telekom is: Magenta-T- or T-mobile A

T-Mobile Austria GmbH
IndustryTelecommunications
Founded1977 (1977) (as Telekabel Wien)
1996 (1996) (as max.mobil)
2002 (2002) (as T-Mobile Austria)
2019 (2019) (merger into Magenta Telekom)
Headquarters
Vienna
,
Austria
Area served
Austria
Key people
Andreas Bierwirth (CEO)
ProductsMobile telephony
Wireless broadband
Internet
CATV
Revenue€900 million (2017)[1]
€110 million (2017)[1]
Number of employees
1306 FTE (2017)[2]
ParentDeutsche Telekom
Websitewww.magenta.at

History
Magenta Telekom headquarters in Vienna

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria.

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros.[4]

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[5] The acquisition was approved by the European Commission on 10 July 2018.[6]

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[3]

References
  1. Helmut Spudich (February 22, 2018). "Jahrespressekonferenz 2018: T-Mobile Austria schließt 2017 mit solidem Wachstum ab" [Annual Press Conference 2018: T-Mobile Austria closes 2017 with solid growth] (in German). T-Mobile Austria.
  2. "T-MOBILE AUSTRIA NACHHALTIGKEITSBERICHT 2017" [T-MOBILE AUSTRIA SUSTAINABILITY REPORT 2017] (in German). T-Mobile Austria.
  3. Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.
  4. "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
  5. "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
  6. "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.
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