Make Love! The Bruce Campbell Way

Make Love! The Bruce Campbell Way begins with an excerpt from an email that Bruce Campbell received from Barry Neville from St. Martin's Press in regard to a book, Walk this Way, that he was attempting to write. The email expresses the publisher's disinterest in that book, but a desire for Campbell to work on a different project. Upon calling Barry Neville, Bruce is presented with the idea of writing a relationship book. Bruce feels he cannot approach the concept, since he does not see himself as an authority on the subject and feels his editor has a false impression of his mastery of relationships.

He is contacted by his acting agent Barry about a potential role in a Richard Gere/Renée Zellweger romantic comedy titled Let's Make Love, written by Kevin Jarre, directed by Mike Nichols and produced by Robert Evans. Bruce jumps to the conclusion that the role is a small, insignificant part, but he finds out that his role is in fact a large part as the wise-cracking doorman. Bruce goes to New York City and auditions for the role, then gets the role despite the fact he was not the first, second or last choice; others considered included Johnny Depp, John Cusack, Billy Campbell, Gary Sinise, John Malkovich and Robert Patrick. From this point, Bruce tries to do research for his role. He first tries being a doorman at the Waldorf-Astoria Hotel, where he has an encounter with Colin Powell that does not end well.

Make Love! The Bruce Campbell Way continues to follow Bruce Campbell through his trials and tribulations with the movie. He goes to a gentleman's club, supposedly to learn how to be a true Southern gentleman, but instead finds it to be no more than a strip club and gets shot for portraying himself as someone else while there. Bruce also makes a trip out to see a friend about relationships, but finds his friend to be nothing more than a sleaze who takes advantage of his clients.

By the end of the book, Bruce is fighting to keep his role and seeing Let's Make Love sliding from an A-list movie to a B-list movie supposedly due to the B movie actor curse caused by Bruce Campbell.

Make Love! The Bruce Campbell Way uses many original images created by graphic artist Craig "Kif" Sanborn in order to both illustrate Campbell's narrative and to provide supplemental humor, including an image of a surveillance van with "Ordinary Parked Van, Pay No Attention Just Keep Doing What You Are Doing, Speak Clearly & Audibly" printed in large letters on its side.

Bruce Campbell's reading of the book was released on 6 compact discs on June 14, 2005 by Rykodisc.[4]

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