Martin Roll

Martin Roll (born 2 March 1967[3]) is a Danish[1] author, brand strategist[2] and management consultant.[4][5] Roll appears regularly in global television and print media.[6][7][8][9][1][10][11][3][12] He holds an MBA from INSEAD where he is a Distinguished Fellow[2][13] and an Entrepreneur in Residence.[2] Roll's first book, Asian Brand Strategy, was named one of the "Best Business Books: Marketing" in 2006 by Strategy+Business.[14] He is the founder CEO of Martin Roll Company, an advisory firm based in Singapore.[15] He advises Fortune 500 companies,[3] Asian firms, family-owned businesses[16] and also served as a senior advisor to McKinsey & Company.[2][3]

Martin Roll
Born
Copenhagen, Denmark[1]

(1967-03-02) 2 March 1967
NationalityDanish[1]
Alma mater
OccupationBusiness and brand strategist[2]
Founder CEO of Martin Roll Company[2]
OrganizationMartin Roll Company[2]
Notable work
Asian Brand Strategy: How Asia Builds Strong Brands (2006)
Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia (2015)
Branding and Emerging Markets (2016)
WebsiteOfficial website

Early life & education

Martin Roll received a Bachelor's degree in Business and Marketing Management from Copenhagen Business School in 1989. He attended Young Managers Program in 1998 and completed his MBA from INSEAD in 1999.[3]

Career

After completing his bachelor's degree in 1989, he worked in marketing and advertising firms including Bates and DDB Worldwide, handling global accounts like Ericsson and McDonald's.[3]

In 2000, he took on the role as Chief Marketing Officer (CMO) with a Danish tech company, whose regional headquarters was in Singapore. Martin Roll founded his own management consulting business in 2002 aimed at helping companies to build their global brands.[3] He advises Fortune 500 companies,[3] Asian firms and family-owned businesses[16] on strategy, leadership, branding and marketing.

Roll was appointed as Senior Adviser to the global public relations firm, Burson-Marsteller in December 2011.[17]

In October 2017, he was appointed as Senior Advisor at Singapore based venture capital firm, Cocoon Capital.[8] He is an Associate Fellow with the Institute on Asian Consumer Insight (ACI).[18] Martin Roll was appointed Senior Advisor to freelance-based agency Superson in March 2019.[19]

Roll has served as Senior Advisor at McKinsey & Company.[3]

Publications

In 2005, Martin authored his first book Asian Brand Strategy: How Asia Builds Strong Brands, published by Palgrave Macmillan. Asian Brand Strategy is regarded as one of the best books written on Asian branding strategy[20][3][21] and was rated a top global marketing book of 2006 by Strategy+Business.[14]

Professor John Quelch at Harvard Business School called it, "An important handbook for Asian executives aspiring to build strong brands. It provides a solid foundation for future success in the global marketplace."[3]

The Daily Telegraph in its book review wrote, "In Asian Brand Strategy, he [Martin] sets out 10 ways to create an Asian brand in a marketplace that in the past has often dismissed image as unimportant."[22]

In a review of the book, Dominic Barton from McKinsey & Company said, "Martin Roll provides a compelling and practical roadmap on how to do this based on his extensive experience advising Asian corporations."[3]

Martin Roll co-authored the book, The Future of Branding in 2016 together with a team of global business and marketing academics including Kevin Lane Keller, Don E. Schultz and Rajendra K. Srivastava.[23]

Martin Roll is a business columnist with Harvard Business Review[24] and INSEAD Knowledge.[10]

Public speaking

Martin Roll is a frequent keynote speaker and EMCEE at international conferences on business and brand strategy with a focus on Asian brands, global strategy and leadership.[25][26] He has spoken at business events like Thinkers50,[27] Women's Forum for the Economy and Society, Arab Luxury World,[28] TEDx,[29] World Knowledge Forum,[30] The Harvard Project for Asian and International Relations (HPAIR),[31] Strategy Summit[16] and Global Leaders Summit,[32] PowerBrands Glam Las Vegas.[33]

Academic

Roll teaches MBA, EMBA and Executive Education programmes at Nanyang Business School.[8] He also lectures at INSEAD,[34] CEIBS and ESSEC.[17]

Bibliography
  • Roll, Martin (2006). Asian Brand Strategy: How Asia Builds Strong Brands. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-4039-9279-6.
  • Roll, Martin (2015). Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia. United Kingdom: Palgrave Macmillan UK. ISBN 978-1-349-67574-6.
  • Roll, Martin (2016). "Branding and Emerging Markets". The Future of Branding. United Kingdom: SAGE Publishing. ISBN 978-9-3515-0316-3.

Personal life

He is a Danish citizen[3] and a Permanent resident of Singapore. He currently splits his time between Copenhagen and Singapore.[15] In an interview with China Daily, Roll said he spent about 250 days a year travelling globally on client engagements and keynote speeches.[3]

References
  1. 胡雨濛. "Branding expert sees Chinese firms rising in confidence - Opinion - Chinadaily.com.cn". www.chinadaily.com.cn. Retrieved 2018-08-20.
  2. "Martin Roll" (PDF). INSEAD. Retrieved 2018-08-19.
  3. Wilson, Karl. "Brand new day". China Daily HK. Retrieved 2018-08-19.
  4. Karker, Andreas (May 25, 2018). "Bestilte håndbajere til delegationen: Derfor kan Kronprins Frederik blive milliarder værd for Danmark" (in Danish). BT (tabloid).
  5. "Asian Branding Guru Due In Sri Lanka". The Sunday Leader. February 6, 2011.
  6. "Cadbury tackles Malaysia pork debacle". BBC News. Retrieved 2018-08-20.
  7. Lee, Yoolim (2016-10-11). "Note 7's Death Leaves Samsung's Brand at Risk". Bloomberg. Retrieved 2018-08-20.
  8. "Cocoon Capital appoints renowned branding consultant Martin Roll as senior advisor". e27. Retrieved 2018-08-19.
  9. Kermeliotis, Teo. "Doing business in China: Five tips for success - CNN". CNN. Retrieved 2018-08-20.
  10. "Five Best Practices of Global Brand Management". INSEAD Knowledge. 2015-07-08. Retrieved 2018-08-19.
  11. "Martin Roll Thinks APAC Brands Must Build Their Own Legacies". www.cmo.com. Retrieved 2018-08-19.
  12. "The enduring power of the princes of K-pop". BBC News. 2018-01-08. Retrieved 2018-08-19.
  13. "Martin Roll Appointed Distinguished Fellow at INSEAD Business School". INSEAD via Facebook. August 27, 2018.
  14. Wreden, Nick. "Best Business Books: Marketing". strategy+business. Retrieved 2018-08-20.
  15. Dela Cruz, Roderick T. (January 16, 2016). "Strategist challenges Filipino CEOs to build global brands". Manila Standard.
  16. "Globally renowned Martin Roll and Sam Dias to share insights on brand strategy and brand valuation a". Daily FT. July 20, 2016.
  17. "Martin Roll, Hoh Kim join Burson-marsteller". The Daily Mirror (Sri Lanka). December 10, 2011.
  18. "An exclusive seminar by Martin Roll". web.nbs.ntu.edu.sg. Nanyang Business School. Retrieved 20 October 2018.
  19. Bantoey, Nilobon (May 15, 2019). "Finnish Superson launched its first office in Singapore". Scandasia.
  20. "BRAND PAPERS - ASIA: Brand strategies for asia". Brand Strategy via HighBeam. March 8, 2006.
  21. Ørholst, Henrik (October 7, 2015). "Branding i Asien" (in Danish). Dagbladet Børsen. p. 13.
  22. "Brand new ways to get into China". The Daily Telegraph. February 8, 2006.
  23. "The Future of Branding". Sage Publishers. Retrieved October 19, 2018.
  24. "How Chinese Companies Can Develop Global Brands". Harvard Business Review. November 20, 2013.
  25. "Martin Roll seminars: Panel of eminent Lankan CEOs discuss brands, strategy". The Sunday Times. March 13, 2011.
  26. "Country branding vital to lure investments - Martin Roll". The Daily Mirror (Sri Lanka). August 7, 2012.
  27. "The world's most successful visionary business thinkers". Thinkers50europe. Retrieved April 22, 2019.
  28. Munyal, Panna (May 24, 2017). "Luxury leanings: 5 lessons we learnt at the Arab Luxury World conference". The National (Abu Dhabi).
  29. "TEDxNUS". TED (conference).
  30. "Asian branding guru Martin Roll due in Sri Lanka". Daily FT. February 23, 2011.
  31. Zaman, Maisha (November 26, 2015). "SPEAKING INTERNATIONAL: HPAIR 2015 AT MANILA". The Daily Star (Bangladesh).
  32. "Voldsom aktivitet på talentkrigens østfront" (in Danish). Mandag Morgen. September 25, 2006. p. 78.
  33. "PowerBrand Glams 2013 Honors Up and Coming Indian Brands". Retrieved 2020-03-11.
  34. "Asia's Global Identity Challenge". The Peak Magazine (January 2011): 16.
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