Maurices

Maurices Inc., stylized as maurices, is an American women's clothing retail chain based in Duluth, Minnesota. Founded in 1931 in Duluth,[2] the chain comprises more than 1,000 stores in the United States and Canada, primarily located in shopping malls and smaller towns.

Maurices Inc.
TypeSubsidiary
IndustryRetail
Founded1931 (1931)
FounderE. Maurice Labovitz
Headquarters
Duluth, Minnesota
,
U.S.
Number of locations
932 (2019)[1]
Areas served
United States, Puerto Rico, and Canada
ProductsClothing, footwear, jewelry
ParentAmerican Retail Group (1978–2005)
Ascena Retail Group
(2005–2019)
OpCapita
(2019-present)
Websitewww.maurices.com

The founding Labovitz family sold Maurices to the Brenninkmeijer family's American Retail Group in 1978.[3] Ascena Retail Group acquired it from American Retail Group in 2005.[4]

In 2011, Maurices was rated one of the "Top Ten Best Employers in Retail" by Forbes.com.[5]

In March 2019, Ascena sold a majority stake in Maurices to a U.S. subsidiary of London-based private equity firm OpCapita LLP at a valuation of $300 million. Maurices' leadership team remained in place, with the addition of former GAP CEO Jeff Kirwan as the company's new executive chairman.[6] Ascena will retain a minority stake in the company. In a public statement released after the transaction, OpCapita's CEO Henry Jackson said he would “welcome the continued support of Ascena through their retained stake and the range of services they will provide.”[7]

Since September 2020, Maurices has been affiliated with Tata Consultancy Services (TCS). This collaboration is intended to help establish a new adaptive and scalable IT environment at Maurices.[8]

Celebrity Endorsements

In November 2011, Maurices announced a cooperation with celebrity designer Christopher Straub from the reality television show Project Runway season 6, which aired on Lifetime Network. The products are labeled Christopher Straub for maurices and were released nationwide on Friday, November 25, 2011.[9] Straub also designed a plush puppy as part of the collection to benefit the American Cancer Society.[10] This cooperation is a follow-up to the maurices Main Street Model Search[11] which occurred earlier in 2011 with Straub.

In 2013, the country band Gloriana performed at the grand opening of Maurices' Mall of America store.

References
  1. "Could Maurices return to downtown retail scene?". Archived from the original on 2013-01-24. Retrieved 2013-01-24.
  2. "In the heart of Duluth". maurices. Retrieved June 13, 2017.
  3. "MAURICES THROUGH THE DECADES". www.m.startribune.com. Star Tribune. 15 Aug 2010. Retrieved 6 May 2018. Alt URL
  4. Dress Barn to Buy Maurices
  5. Wong, Elaine (2010-12-02). "The Ten Best Employers In Retail". Forbes. Retrieved 17 March 2011.
  6. Ostuni, Amanda (2019-03-25). "Duluth-Based Women's Clothier Maurices Sold to London Equity Firm". Twin Cities Business. Retrieved 2020-03-18.
  7. "Duluth-based retailer Maurices sold to private-equity firm in $300M deal". Star Tribune. Retrieved 2019-04-22.
  8. "maurices selects TCS as its digital transformation partner". business standard. 24 September 2020. Retrieved 23 October 2020.
  9. "maurices.com homepage"
  10. "Cooper the Beagle"
  11. "Maurices Main Street Model Search" Archived March 21, 2011, at the Wayback Machine
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