Maverick (management)

Maverick is an American music management group formed in 2014 by Guy Oseary bringing together a number of other managers and their companies into one venture.[1] A revival of the Maverick company (1992–2009), the management group also adopts the company's logo.

Maverick
IndustryEntertainment
FoundedOctober, 2014
FounderGuy Oseary
Headquarters
Beverly Hills, California
Key people
Websitehttp://maverick.com/

Background and growth

In 2014, Oseary announced that he was forming a joint venture with Live Nation Entertainment to establish a management group and will amalgamate other managers and their companies into one venture. Oseary originally was joined by Reign Deer's Larry Rudolph and Adam Leber, Blueprint Group's Gee Roberson, Cortez Bryant and Shawn Gee, Quest Management's Scott Rodger, Spalding Entertainment's Clarence Spalding, Laffitte Management's Ron Laffitte and I Am Other's Caron Veazey. All nine managers combined their companies together, rebranded them and their respective employees as "Maverick" on October 17, 2014.[2]

"What's clear is that this group has huge reach together, and a shared vision. The idea here is for everyone to be better at what they do and for artists to have more opportunities" said Oseary in an interview with Billboard. [3]

In March 2015, founder Madonna released her album Rebel Heart, featuring the Maverick logo on the back cover. This signified a new collaboration between Oseary, Madonna's manager, and Live Nation Entertainment as a management group, not a record label.[4]

In April 2016, Maverick announced that Greg Thompson was leaving his position as EVP at Universal's Capitol Music Group to join Maverick as president: “You want the best captain steering the ship,” Guy Oseary was quoted on Music Business Worldwide. “Now we have that, with Greg on the team.”[5] Thompson has also worked for EMI, Island/Def Jam, Elektra, SBK Records and Chrysalis, where he started in 1985.[6]

In May 2016, Wassim "SAL" Slaiby, CEO of XO/Sal & Co's, joined the Maverick Management team with The Weeknd, Belly and Massari.[7]

Maverick courted Big Loud Management for a year until November 2017, when Maverick parent company Live Nation announced they had paid an undisclosed sum to acquire Big Loud and their six-artist roster.[8] Formerly of Beyoncé’s Parkwood Entertainment, Lee Anne Callahan-Longo also joined the Maverick Management roster in November 2017.[9]

Alisann Blood was appointed Senior Vice President of Brand Partnerships on the Maverick team in February 2018. Previously, Blood was part of Crush Music, where Sia, Green Day, Fall Out Boy and Lorde are managed. Prior to Crush, Blood served as Vice President of Brand Partnerships and Sync at Capitol Music Group.[10]

In March 2018, Meredith Gardner joined the Maverick family as Senior Vice President of Digital. Formerly Gardner served as SVP at Capitol Music Group, working with artists Sam Smith, Beck, Disclosure, Troye Sivan, Niall Horan, Migos and Katy Perry as well as overseeing digital marketing for CMG labels including Astralwerks, Blue Note, Harvest, Motown and Virgin.[11]

In July 2018 Maverick announced the signing of Latin pop artist Ricky Martin under manager Lee Anne Callahan-Longo based out of the Maverick New York office.[12]

On August 3, 2018 Aerosmith officially joined the Maverick family under Larry Rudolph who has managed Steven Tyler since 2014.[13]

As of August 2018, Oseary and Thompson are currently accompanied by artist managers Adam Leber, Lee Anne Callahan-Longo, Larry Rudolph, Gee Roberson, Cortez Bryant, Shawn Gee, Scott Rodger, Wassim “Sal” Slaiby, Clarence Spalding, Kevin “Chief” Zaru and Seth England. Maverick currently has offices in Los Angeles, New York, Nashville and London.[14]

Artist roster

References
  1. "Managers of U2, Pharrell, Madonna & More Unite to Revolutionize the Music Industry". Billboard. Retrieved 18 January 2018.
  2. "Managers of U2, Pharrell, Madonna & More Unite to Revolutionize the Music Industry". Billboard. Retrieved 18 January 2018.
  3. "U2 and Madonna Manager Guy Oseary Is Trying to Reinvent the Music Biz". Billboard. Retrieved 18 January 2018.
  4. "Rebel Hear Album Artwork". mad-eyes.com. Retrieved 18 January 2018.
  5. Ingham, Tim (April 8, 2016). "Greg Thompson Leaves Capitol To Run Management Empire Maverick". Music Business Worldwide. Retrieved August 1, 2018.
  6. Rys, Dan (April 7, 2016). "Greg Thompson Named President of Maverick Music, Exiting the Capitol Tower". Billboard. Retrieved August 1, 2018.
  7. Bliss, Karen (May 26, 2016). "The Weeknd Co-Manager SAL Joins Guy Oseary's Maverick: Exclusive". Billboard. Retrieved August 1, 2018.
  8. Newman, Melinda (November 9, 2017). "Maverick Partners With Big Loud Management, Expands Nashville Footprint: Exclusive". Billboard. Retrieved August 1, 2018. After Maverick courted Big Loud for more than a year, Maverick parent Live Nation has paid an undisclosed sum to acquire the management unit, whose six-artist roster also includes...
  9. Schneider, Marc (November 27, 2017). "Lee Anne Callahan-Longo, Who Helped Build Beyonce's Parkwood, Joins Maverick". Billboard. Retrieved August 1, 2018.
  10. Brooks, Dave (February 5, 2018). "Maverick Hires Alisann Blood to Oversee Brand Partnerships". Billboard. Retrieved February 5, 2018.
  11. "Maverick Names Meredith Gardner Senior VP of Digital". Variety. March 28, 2018. Retrieved August 1, 2018.
  12. Halperin, Shirley (July 14, 2018). "Ricky Martin Signs With Maverick Management". Variety. Retrieved August 1, 2018.
  13. "Aerosmith Signs With Larry Rudolph's ReignDeer Entertainment Ahead of 50th Anniversary". Billboard. August 3, 2018. Retrieved August 4, 2018.
  14. "Maverick Management". Retrieved August 1, 2018.
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