Virgin Records

Virgin Records Ltd is a British record label founded by entrepreneurs Richard Branson, Simon Draper, Nik Powell, and musician Tom Newman in 1972. It grew to be a worldwide success over time, with the success of platinum performers such as Aaliyah, George Michael, Paula Abdul, Janet Jackson, Roy Orbison, Devo, Tangerine Dream, Genesis, Phil Collins, Keith Richards, the Human League, Culture Club, Rolling Stones, Simple Minds, Lenny Kravitz, dc Talk, the Smashing Pumpkins, Mike Oldfield, Charlie Brown Jr., Gorillaz, and Spice Girls, among others.[1]

Virgin Records Ltd
Parent companyUniversal Music Group
Founded
  • Virgin Records Ltd.
    1972 (1972)
  • Virgin Records America, Inc.
    1986 (1986)
Founder
Status
  • Active in the US and UK
Distributor(s)
GenreVarious
Country of originUnited Kingdom
Official website

After its acquisition by Universal Music Group (UMG) through its purchase of EMI in 2012, UMG absorbed Virgin's British operations to create Virgin EMI Records in March 2013.[2] Today, the operations of Virgin Records America, Inc., the company's North American operations founded in 1986, are still active and headquartered in Hollywood, California, and have operated exclusively under the Capitol Music Group imprint, also owned by UMG, since 2007. The US operations have also taken on the name Virgin Records.[3] A minor number of artists remain on Virgin Records America's roster, which is currently mostly occupied with European artists such as Bastille, Circa Waves, Corinne Bailey Rae, Ella Eyre, Grizfolk, Walking on Cars, Seinabo Sey, and Prides; American artists include Knox Hamilton, L'Tric, Loren Gray, and Rise Against.

Virgin Classics was founded in 1988 as part of Virgin Records. Along with EMI Classics, it too was acquired by UMG in 2012 as part of the takeover of the EMI Group. But the terms of the European Commission's approval of the takeover required divestment of the two classical labels. Accordingly, both were sold in February the following year to Warner Music Group, and this transaction was approved by the European Union that May. Warner placed the Virgin Classics artist roster and catalogue in its Erato Records division, and the “Virgin Classics” name, along with “EMI Classics,” disappeared.

On 16 June 2020, Universal rebranded Virgin EMI Records as EMI Records and named Rebbeca Allen (former president of UMG's Decca label) as the label's president, with Virgin Records now operating as an imprint of latter label.[4]

History
Virgin logo designed by Roger Dean for the fledgling Virgin Records label

Branson and Powell had initially run a small record shop called Virgin Records and Tapes on Notting Hill Gate, London, specializing in krautrock imports, and offering bean bags and free vegetarian food for the benefit of customers listening to the music on offer.[5] The first real store was above a shoe shop at the Tottenham Court Road end of Oxford Street.

After making the shop into a success, they turned their business into a fully fledged record label. The name Virgin, according to Branson (in his autobiography), arose from Tessa Watts, a colleague of his, when they were brainstorming business ideas. She suggested Virgin – as they were all new to business – like "virgins".[6] The original Virgin logo (known to fans as the "Gemini" or "Twins" logo) was designed by English artist and illustrator Roger Dean: a young naked woman in mirror image with a large long-tailed lizard and the word "Virgin" in Dean's familiar script. A variation on the logo was used for the spin-off Caroline Records label.[7]

The first release on the label was the progressive rock album Tubular Bells by multi-instrumentalist Mike Oldfield, who was discovered by Tom Newman and brought to Simon Draper – who eventually persuaded Richard and Nik to present it as their first release in 1973, produced by Tom Newman, for which the fledgling label garnered unprecedented acclaim.[8] This was soon followed by some notable krautrock releases, including electronic breakthrough album Phaedra by Tangerine Dream (which went Top 20), and The Faust Tapes and Faust IV by Faust. The Faust Tapes album retailed for 49p (the price of a 7" single) and as a result allowed this relatively unknown band to reach number 12 in the album charts. Other early albums include Gong's Flying Teapot (Radio Gnome Invisible, Pt. 1), which Daevid Allen has been quoted as having never been paid for.

The first single release for the label was Kevin Coyne's "Marlene" (b/w "Everybody Says"), taken from his album Marjory Razorblade and released in August 1973.[9] Coyne was the second artist signed to the label after Oldfield.[10]

Rebranding

Although Virgin was initially one of the key labels of English and European progressive rock, the 1977 signing of the Sex Pistols (who had already been signed and then dropped by both EMI and A&M) reinvented the label PM in a new-wave outpost, a move that plunged the record company into the mainstream of the punk rock era.[8] Under the guidance of Tessa Watts, Virgin's Head of Publicity (and later, also Director of Production), the Pistols rocketed the label to success.[11] Shortly afterwards, the Nottingham record shop was raided by police for having a window display of the Sex Pistols' album Never Mind the Bollocks, Here's the Sex Pistols in the window. Afterwards they signed other new wave groups: Public Image Ltd, Boxer, Culture Club, Fingerprintz, Gillan, Holly and the Italians, Human League (whose "Don't You Want Me" was the label's first chart-topping single, in 1981), Magazine, Skids, the Motors, Penetration, the Ruts, Shooting Star, Simple Minds, and XTC.

After modified versions of the twins label came the red, white and blue design introduced in 1975, which coincided with the height of punk and new wave.[12] The current Virgin logo (known informally as "the scrawl") was created in 1978, commissioned by Simon Draper, then managing director of Virgin Records Limited. Brian Cooke of Cooke Key Associates commissioned a graphic designer to produce a stylised signature. The logo was first used on Mike Oldfield's Incantations album in 1978 and by the Virgin Records label exclusively until gradually other parts of the Virgin Group adopted it, including Virgin Atlantic, Virgin Mobile and Virgin Money.

Subsidiary labels

Current
  • In 1983 Virgin purchased Charisma Records, renaming it Charisma/Virgin, then later Virgin/Charisma, before folding the label in 1986 and transferring its remaining artists to Virgin. In the process they acquired Genesis and comedy group Monty Python. The Charisma label was reactivated in the US in 1990 and enjoyed success with signings such as Maxi Priest, Right Said Fred, 38 Special and Enigma. When this Charisma label was retired in 1992, all of its artists were, as before, transferred to Virgin.
  • In 1987, Venture Records was created for new age and modern classical artists including Klaus Schulze, who had been associated with Virgin since the early 1970s. (Virgin had distributed UK editions of his German albums since 1974, and he had almost been signed as a Virgin artist in 1976, but the deal was cancelled after a conflict between Virgin and his German label.)
  • 10 Records
  • Immortal Records

Former

American editions

The Virgin label was distributed in the US by Atlantic from 1973 to 1975. During this period, 14 albums were issued. All had been previously issued in the UK on Virgin, although one album, Marjory Razorblade by Kevin Coyne, was truncated from a 20-song double album to an 11-song single album.

Beginning with Mike Oldfield's Ommadawn album in 1975, American distribution switched to Columbia Records. Columbia was unwilling to release all Virgin artists, and so many were licensed to other labels: Epic (the sister company of Columbia) (Mike Oldfield [1980s releases], Culture Club, Holly and the Italians, some XTC [1982] and Shooting Star), Atlantic (Julian Lennon), A&M (UB40, The Human League, Simple Minds, Breathe, Orchestral Manoeuvres in the Dark and The Blue Nile), Warner Bros. (Sex Pistols, Scritti Politti, Devo), Geffen (XTC - 1983 on), MCA (Tangerine Dream, Belinda Carlisle), RCA (the soundtrack of 1984) and Arista (Heaven 17, Jermaine Stewart). Some of these records had a small Virgin logo added to the regular company design on the label. One of Virgin's and Epic's biggest acts of the 1980s was Culture Club.

In 1978, Virgin set up US operations first in New York on Perry Street, with distribution from Atlantic Records. Virgin Records soon moved operations to New Jersey along with a short-lived subdivision called Virgin International, handled by independent New Jersey-based distributor Jem Records. Virgin International was used mainly for progressive rock artists and reissues of earlier Virgin / Atlantic albums such as Hergest Ridge by Mike Oldfield, and Fish Rising by Steve Hillage, which Columbia chose not to reissue. Virgin International also issued albums by some of Virgin's reggae artists, including Gregory Isaacs. At the same time, Virgin releases distributed by Columbia continued, distribution returning to Atlantic (later WEA) in 1980, at which time Virgin International ceased operations.

In 1986, Virgin Records opened up another American division, Virgin Records America. Its first release was the debut album by Cutting Crew which included the hit single "(I Just) Died in Your Arms". Other Virgin America signings included Camper Van Beethoven, Bob Mould, Warren Zevon, Paula Abdul, T'pau, Ziggy Marley & The Melody Makers, Redhead Kingpin & The F.B.I., Neneh Cherry, Steve Winwood and Hindsight. Virgin Records America's releases were distributed through WEA again by Atlantic Records until 1992. Virgin Records America was founded by the executive team of Jordan Harris, Jeff Ayeroff and Phil Quartararo.

Another American company called Caroline Records co-existed during this time. Caroline records rarely mentioned a connection with Virgin, and some UK and European Virgin albums that were distributed internationally (instead of being manufactured in each country) named Caroline as their American distributor. Some Caroline records bore the label name Caroline Blue Plate.

Canadian editions

The first Canadian editions were distributed by WEA, and were parallel issues of the same early 14 albums issued in the US by Virgin/Atlantic.

In 1975, distribution transferred to Columbia (as it had in the US), but the following year distribution was transferred again to Polydor Records (which changed its name to PolyGram by 1980), and issued a different and larger selection of records from what was being issued in the US. Canadian editions of the Dindisc label were issued as Dindisc/Virgin. Virgin's Canadian division arranged to have Canadian artists Martha & the Muffins and Nash the Slash signed to Dindisc in the UK as well; both artists had releases in Canada and the UK on Dindisc.

In 1983, an independent Virgin Records Canada Inc. company was created, three years before a similar move occurred in the US. From this time onward, Virgin Canada used unique label designs not seen in other countries: a red label with five horizontal bars across the top and an extra-large "scrawl" logo from 1983 to 1985, followed by a purple label with round logo up to 1992 when Virgin was acquired internationally.

Purchase by Thorn EMI

Virgin Records was sold by Branson to Thorn EMI in June 1992 for a reported US$1 billion (around £560 million),[13][14] with a special non-competition clause that would prevent Branson from founding another recording company during the five years following the agreement (see the final paragraph in EU Merger Decision IV/M202 of 27.04.1992). It now faces competition from Branson's new label: V2 Records. Branson sold Virgin Records to fund Virgin Atlantic which at that time was coming under intense anti-competitive pressure from British Airways. (In 1993 BA settled a libel action brought by Branson, giving him £500,000 and a further £110,000 to his airline).

After being acquired by Thorn EMI, Virgin launched several subsidiaries like Realworld Records, Innocent Records, blues speciality label Point Blank Records, and Hut Records, and continued signing new and established artists like Korn, A Fine Frenzy, Thirty Seconds to Mars, Tina Turner, Depeche Mode, Beenie Man, The Rolling Stones, Spice Girls, The Smashing Pumpkins, We Are Scientists, Darren Hayes, The Kooks, Lenny Kravitz, dcTalk (mainstream releases, contract ended in 2000), Captain Beefheart, Meat Loaf, Placebo, Janet Jackson (contract ended in 2006), Daft Punk (contract ended in 2008), My Favorite Highway, Does It Offend You, Yeah?, Massive Attack, The Future Sound of London, Blur (US), The Chemical Brothers, Gorillaz, Paula Abdul (contract ended in 1999), Brooke Allison, The Red Jumpsuit Apparatus, The Almost, Mariah Carey (contract ended in 2001), N.E.R.D., Laura Marling, Swami, RBD, Thalía and Priscilla Renea.

In 1997, Virgin absorbed the remainder of EMI Records US, which earlier consolidated EMI America Records and Manhattan Records, with Capitol Records acquiring EMI's other American operations, and in 1998, opened a country music division called Virgin Records Nashville, of which record producer Scott Hendricks was president.[15] The label's signees comprised Julie Reeves, Jerry Kilgore, Roy D. Mercer, Tom Mabe, Chris Cagle, Clay Davidson, and River Road. In 2001, Virgin Nashville closed and its roster was folded into Capitol Records' Nashville division.[16]

Merger
Main article: Capitol Music Group

Capitol Records and Virgin Records America merged in 2007 to form Capitol Music Group after a massive restructuring of EMI Group Ltd.[17] Stepping down as chief executive of Capitol Records was Andy Slater, with Jason Flom, former executive of Virgin, taking the reins as chairman and CEO of the newly created company.

Virgin Music Publishers

Soon after Virgin Records was founded, the label created a music publisher for its artists, who also served as songwriters. Starting in the 1980s, Virgin Music signed songwriters from other record labels. After Virgin was acquired by EMI, the publisher was folded into EMI Music Publishing as EMI Virgin Music.

In 2012, a consortium led by Sony/ATV Music Publishing acquired EMI Music Publishing for $2.2 billion.[18] However, the European Union ruled that Sony/ATV would represent over half of all the charting hits in the United Kingdom, and required the company to auction off Virgin Music and Famous Music UK, as well as twelve unrelated authors.[19]

In December 2012, BMG Rights Management acquired the Virgin and Famous publishers,[20] and concluded the deal in May 2013.[21] Virgin Music was renamed BMG VM Music, while Famous Music became BMG FM Music.

Before its demise, Virgin Music's songwriters included Iggy Pop, Texas, Ozzy Osbourne, Cannibal Corpse, Nirvana, Winger, Wax, Tears for Fears, The Prodigy, Goo Goo Dolls, Tool, The Crystal Method, Terence Trent D'arby, Lenny Kravitz, Ben Harper, Warrant, Mark Ronson, Devo, Culture Club, Take That, Bullet For My Valentine, Robbie Williams, Wayne Hector, and Orchestral Manoeuvres in the Dark.

Virgin Music international companies
  • EMI Records (formerly Virgin EMI Records) is Universal's main label in the United Kingdom after Mercury Records UK has been reduced to a local Universal imprint and its artist moved to the new Virgin EMI label.[22] In 2020, Virgin EMI was rebranded as EMI Records, but the Virgin brand will remain as an imprint of the newly rebranded unit.
  • Virgin Schallplatten GmbH was the German subsidiary of Virgin Records. It was consolidated into EMI Germany (which is now part of Universal Music Germany).
  • The Dutch branch of Virgin became independent from (then) parent company Ariola in 1984, although Ariola kept distributing and marketing Virgin's output until it was taken over by EMI in the early 1990s (which also meant the end of Virgin's independent status in the Netherlands). In the late 1990s Virgin launched the Top Notch label which became famous for its Dutch hip hop and rap artists. With Universal's acquisition of EMI in 2012, Virgin became part of the Universal Music Group Netherlands.
  • Virgin France was founded in 1980 and It was the first international division of Virgin Records, in 2002 it merged with EMI Music France and continued as an imprint, until it was consolidated into EMI France, which has been renamed Parlophone and sold to Warner Music Group, just like the divisions in Belgium, Czech Republic, Denmark, Norway, Poland, Portugal, Spain, Slovakia and Sweden. Universal (who retained Virgin's trademark in France) would later revive Virgin France as an imprint of Mercury Records' French division in 2016; its first artist, Etienne Daho, was one of Virgin France's biggest artists before Warner's acquisition.
  • Virgin Japan has had three incarnations:
    • The first was founded in 1987, Virgin Japan, as a wholly owned Virgin subsidiary. In 1989, following the investment by the Fujisankei Communications Group in Virgin Records, a new Virgin Japan company was established focused on domestic repertoire and run by Pony Canyon, the record company of Fujisankei. After EMI's purchase of Virgin in 1992, this incarnation of Virgin Japan was renamed Media Remoras, and it closed in 1997.
    • The second incarnation was part of Toshiba-EMI, and had three sublabels: Virgin Domestic, Virgin Tokyo, and Virgin DCT (exclusive to releases from the band Dreams Come True). All three were folded in 2004 into the label Virgin Music, which was folded into EMI Records Japan in 2013 after its merger with Universal. It should, however, be noted that international Virgin releases were previously handled in Japan by Toshiba-EMI themselves prior to the 1987 establishment of the first incarnation of Virgin Japan.
    • The third incarnation, Virgin Music Japan, was founded in 2014 by Universal Music Japan as a sublabel under EMI Records Japan. It was formed after the merger of EMI R, which was renamed Virgin Records, and Delicious Deli Records.
  • The Brazilian division of Virgin started in 1996 by EMI Music Brasil with artistic direction by Rick Bonadio, with artists like Surto, Charlie Brown Jr. and Tihuana, and existed from 1996 to 2001, when it was absorbed by EMI, and in 2012 by Universal.

See also

References
  1. Virgin: A History of Virgin Records by Terry Southern, URL accessed 6 July 2011.
  2. "Archived copy". Archived from the original on 30 April 2013. Retrieved 4 April 2013.CS1 maint: archived copy as title (link)
  3. "Virgin Records (@virginrecords)". Twitter. Retrieved 21 July 2017.
  4. Mark Sutherland. "Virgin EMI rebrands as EMI, Rebecca Allen appointed as label president". Music Week.
  5. Lott, Tim (26 March 2004). "The day my music died". The Guardian. Retrieved 17 September 2007.
  6. Then Came Branson by Erik Larson at Inc Magazine Online, 1 November 1986, URL accessed 7 July 2011
  7. "Forty years of Virgin: How Richard Branson's eccentric record label". The Independent. 24 May 2013. Retrieved 27 December 2017.
  8. "Simon Draper: Virgin Records – timeline". 12 August 1978. Retrieved 28 February 2013.
  9. "A Brief History Of Virgin Records". Retrieved 4 May 2018.
  10. "Kevin Coyne". 4 December 2004. Retrieved 4 May 2018.
  11. Nathan Joseph – Renaissance Man by Transatlantic Records at Transatlantic Records Online, URL accessed 2 June 2010.
  12. "Virgin Label Discography - UK - Page 2". 45cat.com. Retrieved 21 July 2017.
  13. "About Us – About The Virgin Group". Virgin.com. Archived from the original on 8 January 2006. Retrieved 28 February 2013.
  14. "EUROPA – Competition – Cases from 200 to 249". Ec.europa.eu. Retrieved 28 February 2013.
  15. Frank Hoffman, ed. (12 November 2004). Encyclopedia of Recorded Sound. p. 973. ISBN 9781135949501.
  16. "Virgin Nashville to be folded into Capitol". Billboard. 3 February 2001. Retrieved 24 May 2014.
  17. "Capitol Records Merges With Virgin". Rapbasement.com. Archived from the original on 2 February 2007. Retrieved 28 February 2013.
  18. "Sold! EMI Music Publishing to Consortium Led by Sony/ATV, Michael Jackson Estate for $2.2 Billion". The Hollywood Reporter. Retrieved 19 November 2017.
  19. "It's Official: Sony-Led Acquisition of EMI Music Publishing Approved by EU". Billboard.com. Retrieved 19 November 2017.
  20. "BMG Buys Virgin, Famous Music Catalog From Sony/ATV". The Hollywood Reporter. Retrieved 19 November 2017.
  21. "BMG completes Famous and Virgin Music catalogue acquisitions". Musicbusinessworldwide.com. 16 May 2013. Retrieved 19 November 2017.
  22. "Archived copy". Archived from the original on 22 December 2013. Retrieved 8 December 2013.CS1 maint: archived copy as title (link)
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