MiMA (building)

MiMA, a stylized abbreviation of "Middle of Manhattan", is a mixed-use building located at 450 West 42nd Street between Dyer and 10th Avenues in the Hell's Kitchen neighborhood of Manhattan, New York City. Ground was broken in 2007 and topping out occurred in early August 2010.[2] It was designed by the Miami-based architecture firm of Arquitectonica, and has 43 floors of luxury rentals on floors 7 to 50, twelve floors of condominiums on floors 51 to 63, and a Yotel hotel on the lower levels.[3][4] At 638 feet (194 m), it is the 101st tallest building in New York.

MiMA
the Yotel under construction (2011)
General information
Type	Rental and condominium apartments (top), Hotel (bottom)
Architectural style	Neomodern
Address	450 West 42nd Street
Town or city	New York, NY
Country	USA
Coordinates	40°45′33″N 73°59′42″W
Construction started	2007
Completed	2011
Height
Roof	204.2 m (670 ft)[1]
Technical details
Structural system	Skyscraper
Floor count	63
Design and construction
Architecture firm	Arquitectonica
Developer	The Related Companies, L.P.
Structural engineer	Rosenwasser Grossman Consulting Engineers
Other designers	Rockwell Group
Main contractor	Tishman Construction Corporation

The building was developed by The Related Companies and Stephen M. Ross, the company's founder, chairman and CEO, stated that the project "has been well received because of the amenity package...",[5] which includes a private health club, an outdoor movie theatre, and Dog City, a dog run and full pet spa. MiMA is also one of the first buildings to have a distribution antenna system which improves cell phone service and reception throughout the building.[6]

In 2012, the Signature Theatre Company opened The Pershing Square Signature Center, designed by Frank Gehry, inside the MiMA Building. The center consists of three theatre spaces, two studios, a shared lobby with a café and bar, bookshop, and concierge desk, and administrative offices that span 70,000 contiguous square feet.

MiMA's advertising campaign, carried out primarily on ads on bus shelters, suggested that "MiMA" was yet another Manhattan neighborhood acronym, like SoHo and TriBeCa.