Mikel Coffee Company

Mikel Coffee Company, or Mikel, is a rapidly expanding Greek coffeehouse chain, whose network consists of more than 270 coffee shops all over the world.[3][4]

Mikel Coffee Company
TypeS.A.
IndustryRestaurants
GenreCoffee house
Founded2008
FounderEleftherios Kiriakakis[1]
Headquarters
Larissa
,
Greece
Number of locations
253 (2020)
Area served
Greece, Cyprus, United Arab Emirates, United Kingdom, Australia, United States, Bulgaria, Saudi Arabia, Egypt, Romania, Canada, Turkey, North Macedonia
Key people
Eleftherios Kyriakakis (Chairman & CEO)
ProductsCoffee
Tea
Pastries
Frappuccino beverages
Smoothies
ServicesCoffee
Revenue€33.439 million (2014)[2]
€12.133 million (2014)[2]
Number of employees
3000 (2020)
Websitewww.mikelcoffee.com

History

MIKEL launched its first coffee store in 2008 in the city of Larissa.[3] In the years that followed, MIKEL gradually expanded throughout Greece with the city of Volos being the starting point.[3] As of recently, MIKEL has expanded beyond Greece, launching its first coffee store in the United Arab Emirates in 2016.[5] The company has already opened four stores in Dubai and imposed itself as an important competitor in its sector.[6][7] As of March 2018, the company has also begun operating in London.[8] As of August 2018, the company has also opened their first store in Australia. As of September 2018, the company has also opened their first store in U.S.A.[9]

Company Milestones:

2008: The first Mikel store opens in Larissa.

2010: Establishment of Georgia Fresh Flavors

2011: Establishment of Mikel Coffee Company S.A.

2012: Creation of Mikel Franchise network with 10 franchise stores

2013: Mikel stores reach 60. First store in Athens.

2014: 100 Mikel stores all over Greece.

2015: Establishment of the UK based Mikel Coffee Company Ltd. based in London and aimed at international development.

2016: Mikel enters the United Arab Emirates market where there are currently 4 stores.

2017: Completion of Master Franchise agreement in Cyprus, with 20 branches till now.

2018: Openings in UK (London), Australia (Sydney), America (Southampton) and Bulgaria.

2019: Openings in Saudi Arabia (Jeddah) and Egypt (Cairo). Counting 240 stores worldwide.

2020: Openings in Romania, Turkey, Canada and North Macedonia.

2021: Counting 274 stores worldwide

Brand

The brand name, stylized as "MIKEL," stands for "Maybe it's knowledge entering life", the company's motto.[3] The brand logo features the father of its founder, Eleftherios Kyriakakis.[3]

Locations

As of January 2021 there were 274 stores in the following countries:

Country Number of stores
Greece 227
Cyprus 22
United Arab Emirates 4
Bulgaria 3
Saudi Arabia 3
United Kingdom 3
Australia 2
Turkey 2
United States 2
Canada 2
Romania 1
Egypt 1
North Macedonia 2

References
  1. "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
  2. "Ι΢ΟΛΟΓΙ΢ΜΟ΢ ΥΡΗ΢Η΢ 2014 (01-01-2014 ΔΩ΢ 31-12-2014) ΜΙΚΔΛ ΚΑΦΔ ΑΔ" (PDF). Mikelcc.gr. Retrieved 2016-01-08.
  3. "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
  4. Mourdoukoutas, Panos. "Greece's Competitive Advantage". Forbes. Retrieved 2018-07-25.
  5. "CoffeeBI - Mikel Coffee Company to Expand in UAE". CoffeeBI. 2017-06-26. Retrieved 2018-01-16.
  6. "Forbes: Greek Start-up Mikel Cause Competition Problems to Starbucks in Dubai". The National Herald. 2017-05-02. Retrieved 2018-01-16.
  7. Mourdoukoutas, Panos. "Starbucks' Little Greek Problem In Dubai -- Mikel". Forbes. Retrieved 2018-01-16.
  8. "Mikel: Premiere in London - All five continents within the next 60 days" (in Greek).
  9. "Starbucks' Greek Problem In Australia: Mikel Coffee Community".
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