Mint Mobile

Mint Mobile is an American telecom company based in Costa Mesa, California, founded in 2015 (as Mint SIM) by David Glickman (CEO) and Rizwan Kassim (Managing Partner). Mint Mobile sells mobile phone services and operates on T-Mobile’s cellular network in the United States. Mint Mobile has garnered industry awards including Best MVNO’s “Most Disruptive MVNO” in 2017 and 2018,[4] Future’s “Best Value Carrier 2019” from their Tech Awards [5]and Whistelout’s “Best Cell Phone Plans and Deals."

Mint Mobile
TypePrivate
IndustryTelecommunications
Founded2011 (2011)
HeadquartersCosta Mesa, California, U.S.
Key people
ProductsMobile phone service
Number of employees
150 (2017)
SubsidiariesMint Mobile
Websitewww.mintmobile.com
Footnotes / references
[2][3]

Mint Mobile is the sister brand of Ultra Mobile. In 2015, Ultra Mobile was ranked number #1 on Inc. Magazine’s list of the 5,000 fastest growing private companies in the United States.[6]

Ryan Reynolds

In a statement on November 25th 2019, Mint Mobile announced that actor Ryan Reynolds had acquired an ownership stake in the company.

"It's a bit unconventional which is why I like it," Reynolds said in a statement. "Celebrities generally invest in high-end products like skincare brands or delicious gin companies. Yet Mint is making wireless way more affordable at a time when the average American is paying 65 dollars a month. I'm excited to champion a more practical approach to the most essential technology."[7]

SuperBowl LIV

On January 30, 2020, 3 days before the SuperBowl LIV, Mint Mobile took out a full-page ad in The New York Times explaining why they were not going to purchase a Super Bowl ad.

“I love ads. Except when they cost $5 million for 30 seconds,” Reynolds said. “So instead of creating a pricey ad trying to convince people to try Mint, we’re going to let them try it for free.”[8]

Christopher Sebela, a Portland, Oregon based comic book writer, jokingly tweeted to Ryan asking if he could buy another full-page ad for his dog. Mint Mobile surprised Christopher by running a full page photo ad of his dog in the Oregonian.[9]

On February 2, Mint Mobile gave away free service at the kickoff of Super Bowl LIV until midnight.[10]

Superbowl LIII

On February 3, 2019, Mint Mobile unveiled their newest commercial, “Chunky Style Milk” in the second quarter of Super Bowl LIII. “Chunky Style Milk” featured a family drinking milk full of mysterious white chunks. The commercial set off Twitter reactions from accounts such as the U.S. Surgeon General, Kahlúa, and others. Ellen DeGeneres tweeted “This game is making me hungry for a glass of chunky milk.”[11]

Marketing Week ranked “Chunky Style Milk” as #3 on the Super Bowl LIII effectiveness chart.[12] Out of the 86 commercials played at the Super Bowl, “Chunky Style Milk” ranked #1 in Neurological Immersion. News sources from Time, AdWeek, USA Today, CNET, AdAge, MSN and more featured the polarizing commercial in the days following the ad’s reveal.

Competitors

Mint Mobile’s competitors are AT&T, Verizon, T-Mobile, Boost, Cricket, Metro PCS and Straight Talk.



  1. "Ryan Reynolds has decided to become an owner of Mint Mobile". Mint Mobile. Retrieved November 28, 2020.
  2. "Ultra Mobile Company Profile". Inc. Retrieved 2020-02-10.
  3. White, Ronald D (5 February 2017). "Ultra Mobile CEO David Glickman finds his calling". Los Angeles Times. Retrieved 25 Feb 2017.
  4. "BestMVNO Awards: Best Of 2018, Year In Review". BestMVNO. 2019-01-02. Retrieved 2021-01-21.
  5. "Reader's Choice: Future Tech Awards 2019". www.theftas.com. Retrieved 2021-01-21.
  6. "Ultra Mobile Tops Inc. 5000". www.ocbj.com. Retrieved 2021-01-21.
  7. Gonzalez, Oscar. "Ryan Reynolds now owns Mint Mobile". CNET. Retrieved 2021-01-21.
  8. "Watch All the Best Super Bowl Ads Right Now". Wired. ISSN 1059-1028. Retrieved 2021-01-21.
  9. "How Ryan Reynolds Took the Advertising World by Storm". www.martechadvisor.com. Retrieved 2021-01-21.
  10. Broida, Rick. "Mint Mobile: No Super Bowl ad for us, free phone service for you". CNET. Retrieved 2021-01-21.
  11. "Mint Mobile makes Super Bowl debut with 'Chunky Style Milk'". adage.com. 2019-02-01. Retrieved 2021-01-21.
  12. Lyons, Erin (2019-02-04). "Super Bowl 2019: Who won the ad battle?". Marketing Week. Retrieved 2021-01-21.
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