Minx (comics)

Minx was an imprint of DC Comics that published graphic novels aimed at teenage girls. It ran from 2007 to 2008.

Minx
TypePrivate
IndustryPublishing
Founded2007 (launch)
Key people
Karen Berger
Shelly Bond
ProductsComics
ParentDC Comics
WebsiteOfficial website

History

Minx was announced in November 2006, following several years of planning.[1] Senior Vice President Karen Berger and Group Editor Shelly Bond were supervising the imprint.

DC had contracted [Alloy Marketing + Media to market the line's books, with a budget of $125,000 [2] to $250,000.[3] Berger stated [4] that the success of translated manga and Marjane Satrapi's Persepolis among teenage girls helped motivate the creation of the imprint.

Initial online reaction to the imprint had some controversy over the sexual connotations of the name [5] as well as the small proportion of female creators in the lineup,[6] especially due to an emphasis on female creators in The New York Times article that broke the story.[2]

On September 24, 2008, Comic Book Resources reported the confirmation of the imprint's cancellation. Some remaining projects would be published, while others were cancelled. CBR summed the situation up:

Multiple sources close to the situation agree Bond and DC aren’t to blame for MINX’s cancellation, and that this development should be seen as a depressing indication that a market for alternative young adult comics does not exist in the capacity to support an initiative of this kind, if at all.

Of the imprint-closing titles, Emiko Superstar, Token and The PLAIN Janes 2: Janes in Love were published. The sequels to The New York Four and Clubbing were all canceled along with the nearly complete All Nighter. All Nighter's creator David Hahn said, "over the past two-and-a-half years, I've ignored my other creator-owned projects to devote my efforts to ‘All Nighter,’ so somehow, I will see to it that it eventually gets published."[7]

Most of the explanations for the imprint's downfall focus on the failure of distributor Random House to place the books in the Young Adult section of major bookstores. However, creators who were questioned said they felt that this could have been achieved if given more time.[7]

Post-shutdown publications

Brian Wood and Ryan Kelley's New York Four have a sequel, published under DC's Vertigo imprint, entitled New York Five. It launched in January, 2011.

David Hahn's All Nighter was published as a mini-series by Image Comics in 2011.

List of graphic novels
TitleCreatorsRelease date
The P.L.A.I.N. JanesCecil Castellucci and Jim RuggMay 16, 2007
Re-GiftersMike Carey, Sonny Liew and Marc HempelJune 2007
ClubbingAndi Watson and Josh HowardJuly 2007
Good as LilyDerek Kirk Kim and Jesse HammAugust 2007
Confessions of a BlabbermouthMike Carey, Louise Carey, and Aaron AlexovichSeptember 2007
Kimmie66Aaron AlexovichNovember 2007
BurnoutRebecca Donner and Inaki MirandaJune 2008
Water BabySophie CampbellJuly 2008
The New York FourBrian Wood and Ryan KellyJuly 2008
Janes in Love (PLAIN Janes 2)Cecil Castellucci and Jim RuggSeptember 2008
Emiko SuperstarMariko Tamaki and Steve RolstonOctober 14, 2008
TokenAlisa Kwitney and Joelle JonesOctober 2008

Notes
  1. The Engine Archived 2008-04-19 at the Wayback Machine
  2. "For Graphic Novels, a New Frontier: Teenage Girls – New York Times". Nytimes.com. 2006-11-25. Retrieved 2011-02-03.
  3. "Dc To Launch Minx Line Of Graphic Novels In May – Newsarama". Forum.newsarama.com. 2006-11-25. Archived from the original on 2009-10-18. Retrieved 2011-02-03.
  4. "Karen Berger Talks Minx – Newsarama". Forum.newsarama.com. 2006-11-27. Archived from the original on 2009-10-14. Retrieved 2011-02-03.
  5. "• View Topic – Dc To Launch Minx Line Of Graphic Novels For Girls In May". Girl-wonder.org. Archived from the original on 2011-07-16. Retrieved 2011-02-03.
  6. "Final Minx Creative Count". Comics Worth Reading. Retrieved 2011-02-03.
  7. Minx Creators React to Cancelation, Comic Book Resources, September 29, 2008

References

Interviews
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