Mirage (magazine)

Mirage was founded independently in 2009 by Henrik Purienne and Frank Rocholl as a 400-page fashion and culture magazine inspired by the photographic aesthetic and hedonistic culture of the 1960s and 1970s.[1] The Magazine intends to revive and reflect upon the spirit of artists such as The Velvet Underground, The Doors and Nick Drake, architects like John Lautner, and Paolo Soleri designers Massimo Vignelli, and Marcello Gandini and fashion icons Lauren Hutton, Anita Pallenberg and Betty Catroux.

The subject matter of Miragepredominantly focuses on timeless aesthetics in the fields of architectural-, automotive- and product design combined with features about forgotten utopias and influential creative personalities like Robert Evans or Peter Saville.[2] Its fashion stories often reflect the personal relationship of photographer and model, with key themes being summer, sun, youth, freedom and rebellion. The magazine's contributors list includes Jason Lee Parry, Jonathan Leder, Matteo Montanari, Andrew Kuykendall, Ana Kras, Akila Berjaoui and Quentin de Briey.

Mirage is distributed globally and was first launched at Colette, Paris, going on to sell in the US, Canada, Australia and Great Britain. In June 2010 Mirage was nominated for the German Design Award, the high printing quality was awarded with a Print Star in Gold in 2013.[3]

• 2013 Print Star Gold Award. Award of the German printing industry. Category: best printed fashion magazine
• 2011 German Design Award. Nominated by the ministry of economics of the German state of hessen
• 2010 If Design Award. Category: Communication Design for Mirage Magazine

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