Moloko (song)

"Moloko" (stylized as moLOko; transl. Milk) is a song by Ukrainian singer Loboda, released on 18 December 2020 by Sony Music Entertainment.[2] It is known that the song will be included in the Loboda's upcoming album.[3]

For other uses, see Moloko (disambiguation).
"Moloko"
Single by Loboda
Released18 December 2020
GenrePop music
Length4:03
LabelSony Music
Songwriter(s)Yana Dryupina[1]
Producer(s)Natella Krapivina
Loboda singles chronology
"Boom Boom"
(2020)		 "Moloko"
(2020)
Music video
"Moloko" on YouTube

Music video

The music video for the song was released the same day. It was directed by Alan Badoev. According to Loboda, the concept of the video took more than four months to develop.[3] The plot of the video shows a family drama that leads a girl to prison. The heroines of the video express their feelings with the help of bright dances. During the first day, the video gained more than one and a half million views.[4]

On the night of 21-22 December, the video was removed from YouTube. Soon the video was restored, and the singer and her producer assured that the perpetrators will be punished.[4]

Promotion

Loboda visited several radio stations and TV channels in Ukraine to promote the single.[5] Including Russkoye Radio (Happy Yolka 2020) and the music TV channel M1 (Ministerstvo Premyer).[3] In Russia the was song performed on 31 December 2020 on Channel One's show Novogodny maskarad.[6]

Track listing
"moLOko" - Digital download and streaming[1]
No.TitleLength
1."moLOko"4:03

Charts
Chart (2021) Peak
position
CIS (Tophit)[7] 43
Russia Airplay (Tophit)[8] 40
Ukraine Airplay (Tophit)[9] 57

References
  1. "moLOko - Single by Loboda". Spotify. Retrieved 15 January 2021.
  2. "Светлана Лобода показала семейную драму «moLOko» (Видео)" (in Russian). InterMedia. 18 December 2020. Retrieved 15 January 2021.
  3. Loboda - Ексклюзивне Інтерв’ю На М1 («Міністерство Прем‘єр») on YouTube
  4. "Новый клип Лободы удалили из YouTube: певица пообещала наказать виновных". Обозреватель (in Russian). 21 December 2021. Retrieved 15 January 2021.
  5. "Хожу по радиостанциям с треком: Светлана Лобода прилетела в Киев продвигать свою песню". РБК-Украина (in Russian). 25 December 2020. Retrieved 15 January 2021.
  6. "Новый год 2021 16+". 1tv-ru (in Russian). 31 December 2020. Retrieved 15 January 2021.
  7. Loboda — MoLOko. Tophit. Retrieved 5 February 2021.
  8. "Russia Airplay Chart for 2021-01-29." Tophit. Retrieved 5 February 2021.
  9. "Ukraine Airplay Chart for 2021-01-29." Tophit. Retrieved 5 February 2021.
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