Mrs. Dash

Mrs. Dash is an American brand of seasoning that was introduced in 1983 and was marketed by B&G Foods.[1] The best known varieties of Mrs. Dash are granulated mixtures of dried herbs and spices which are sold in small plastic shaker bottles. In 1990, Mrs. Dash adopted the tagline "I Love Mrs. Dash". In 1993, Mrs. Dash adopted the tagline "A Garden of Flavor, Instead of Salt". In 1994, Mrs. Dash adopted the tagline "Do it Better with Mrs. Dash". The product line was originally developed by Carol Bernick, now executive chairperson of the company. In the 1980s, while a marketing executive at the firm, she was frustrated with the products available to flavor the meals she prepared at home for her family. She invented a salt-free blend of her own to fill the need for a convenient way to flavor the food without using salt. The original formula, which was first marketed in 1981,[2] was developed with a variety of spice suppliers. Before settling on the name "Mrs. Dash," the company considered the name "Mrs. Pinch."

Mrs. Dash Original Blend

The brand was formerly owned by Alberto-Culver; following the merger with Unilever, it sold its food business to B&G Foods.

In 2020, the product was rebranded and goes simply by the name Dash.[3]