Multishow ao Vivo: Ivete Sangalo no Madison Square Garden

After watching a concert from the North American singer Beyoncé at Madison Square Garden, Ivete Sangalo had the idea of developing a musical project in New York, precisely at Madison Square Garden. She said the project as shot in New York not because "was in New York, but because it was a emblematic venue and all of the world's greatest artists have been there." At the end of Beyoncé's concert, Sangalo called her brother, Jesus Sangalo, and told him about her desire of making a concert there, which he agreed, asking her to come back to Brazil so they could discuss the idea.

Professional ratings

Review scores
Source	Rating
Allmusic	[12]
Extra	(favorable)[13]
Miami Herald	(mixed)[14]
Mirador Nacional	(positive)[15]
New York Times	(favorable)[11]
Notas Musicais	[16]
Som na Caixa	(negative) [17]
Sem Tédio	(positive) [18]
Terra	(mixed)[19]

The album received mixed to positive reviews from most music critics. Jon Pareles, from The New York Times, gave a favorable review for the album saying "she had fireworks and confetti, dancers and costumes, and a catwalk that got her closer to the audience. She was indefatigable onstage, doing fast samba footwork in high heels through a three-hour set". But he added that "it won't be easy for Ms. Sangalo to expand her territory and join performers like Beyoncé, Madonna and Shakira as a globally recognized pop star. There is, inevitably, a language barrier for songs in Portuguese." Pareles ended his review, by saying "even in New York she was playing to a home crowd."[11] Jordan Levin from Miami Herald was mixed in his review saying "her charisma and powerful voice are unmistakable, but her bright, brassy style, or her constant championing of Brazil, may not translate." He concluded the review by saying "Sangalo has an ability to whip up a frenzy of happiness and energy that's rare for any star. For her Brazilian audience, that talent is certainly more than enough."[14] Mauro Ferreira from Notas Musicais was mixed in his review saying that "it could have been an anthology show if the setlist had prioritized the true gems of the axé music genre, however the new material highlights the populist flair Ivete adopted in recent years." Ferreira ended his review saying the concert "ends with the impression of representing another unnecessary step down in a falling slope."[16]

The first single "Acelera Aê (Noite do Bem)" was released on August 20, 2010 and reached the number-one spot on the Brazilian charts. The second single "Desejo de Amar" was released on January 6, 2011, due to the summer and Carnival.[2] The third single "Pensando em Nós Dois", which features Seu Jorge, was released on April 10, 2011.[3]