My Bra

Mýa reportedly became involved with Lifetime's annual Stop the Breast Cancer Life campaign and the Breast Cancer Awareness community after her mother was diagnosed with breast cancer in 1998.[2][3] The network recruited her to record a special theme song for their 13th annual Stop the Breast Cancer Life campaign.[3] Other celebrities involved in the campaign included Whoopi Goldberg, Reba McEntire, Fran Drescher and Daisy Fuentes.[2][3] The song, "My Bra," is based around the idea that we can be supportive, uplifting presences — er, "bras" — in each other's lives.[3] Songwriter Kara DioGuardi, whose mother died of ovarian cancer in 1997 wrote "My Bra" with composer James Poyser.[1] Commenting on the results, Kara said, "It was an experience very close to me. I literally wrote the song in five minutes."[1]

A bittersweet midtempo song with urban sensibility.[1] Lifetime kicked off promotion and released "My Bra", Monday, October 15, 2007 as an offered download for .99 cents on iTunes along with a sneek peak of Lifetime's Original Movie "Matters of Life and Dating".[1] iTunes cross-promoted the song and movie throughout October -- National Breast Cancer Awareness Month.[4] In turned, Mýa's Universal Motown label simultaneously promoted the song and movie as well.[4] All proceeds from the sale of "My Bra" went towards breast cancer research.[5]

"My Bra" received lukewarm reception from music critics and the media. Writing for Idolator, Noah applauded Mýa for wanting "to sing a song in honor of people, like her mom, who have survived breast cancer." All in all, dissatisfied, he dismissed the song as "gloppy" and ultimately called the song, "like a really, really bad idea."[6]