NASCAR Canada

NASCAR opened an office in its second largest market in Canada in 2004.[1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.[1]

NASCAR Canada is the NASCAR office in Canada.

The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.[1]

From 2007 to 2012, a Nationwide Series event in Montreal's Circuit Gilles Villeneuve was held on the first weekend in August: the NAPA Auto Parts 200. Since 2013, the Camping World Truck Series has held the Chevrolet Silverado 250 at Canadian Tire Motorsport Park.[2] In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Pinty's Series runs a dozen events a year on tracks all across Canada.