NBTY

Nature's Bounty Co., formerly known as NBTY, is an American manufacturer[2][3] of vitamins and nutritional supplements which are distributed under many third party brands in the United States and internationally.[4] Its name was changed from Nature's Bounty, Inc. to NBTY, Inc. in 1995.[5] NBTY also markets products to chain stores such as CVS and Target.

The Natures Bounty Co.
TypePrivate
IndustryRetail
Founded1971
HeadquartersRonkonkoma, New York, U.S.
Key people
Paul Sturman, CEO
ProductsNutritional supplements
Revenue $3 billion (2013)
OwnerKohlberg Kravis Roberts
The Carlyle Group
Number of employees
13,000[1]
Websitewww.naturesbounty.com

In November 2016, the Company renamed itself Nature's Bounty Co.[6]

Nature's Bounty is also a well-known brand in Pakistan for vitamins and supplements, nearly as available as competitor brands like Metro, Carrefour Pakistan, emeds, Alfatah, etc.[7]

Origins

Nature's Bounty was founded in 1971 by Arthur Rudolph primarily as a mail order, catalog based company. Nature's Bounty is headquartered in Ronkonkoma, New York.

Carlyle acquired NBTY in 2010 for $3.8 billion. As of 2015, the company reported a total sales of 3 billion dollars, with $1.9 billion Consumer Products Group, $891 million Holland & Barrett International and $247 million Direct-to-Consumer.[8] It considered selling the company amid growing interests from China,[9] or an IPO early 2017.[10]

Brands

Nature's Bounty Co. distributes its products to supermarkets, drug store chains, mass merchandisers, club stores, and health food stores under various brand names, as well as selling direct-to-consumer. Brands that NBTY owns:

  • American Health
  • Balance Bar
  • Best Bar Ever, Inc.[11]
  • Body Fortress
  • DeTuinen
  • Dr.Organic (Organic Doctor in the U.S.) [12]
  • Ester-C
  • Good 'n Natural
  • Home Health
  • MET-Rx
  • Natural Wealth
  • Nature's Bounty
  • Osteo Bi-Flex
  • Physiologics
  • Pure Protein
  • Puritan's Pride
  • Rexall
  • SiSU
  • Solgar
  • Sundown Naturals

The 2011 Consumer Reports investigation controversy

A 2011 Consumer Reports investigation[13] found "total PCBs in amounts that could require warning labels under California’s Proposition 65, a consumer right-to-know law, in one sample of the CVS, GNC, and Sundown products, and in two samples of Nature’s Bounty".

See also

References

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