Natasha Oakley

In 2010, at the age of 18, Natasha launched her production company, Datreats Productions, in Los Angeles.[5]

In 2012,[1] Natasha and her business partner Devin founded A Bikini A Day as a lifestyle blog that shared a photo of a new swimsuit each day.[4] After gathering a large following,[1] Natasha and Devin launched their own swimwear brand, MONDAY Swimwear, in 2014.[6]

The pair has designed product collaborations for several international brands, including Guess,[7] Missguided UK, BikBok,[8] and Wildfox,[2] as well as partnered with thousands of others, such as Tory Burch,[9] Vix Swimwear,[9] and Beach Riot.[2]

MONDAY Swimwear’s first collection sold out in two days[6] and new ones are released biannually utilizing a direct-to-consumer e-commerce model.[2] Since launch, MONDAY has expanded into beachwear[2] and been named one of the top seven US swimwear brands for women by the Evening Standard.[10]

The MONDAY brand is known for eschewing logos and seasonal trends, instead centering its designs around flattering fits[11] and showcasing healthy rather than overly thin models.[3]

Natasha has partnered with dozens of brands as an ambassador, including American Express Platinum,[12] La Mer,[13] Bonds Australia, Seafolly Australia,[14] St. Tropez Tan,[15] Sunglass Hut, and Carolina Herrera[16]

Natasha has been featured on the cover of several international magazines, including Cosmopolitan Australia,[17] Cosmopolitan Finland,[18] Women’s Health UK,[19] Women’s Health Germany,[20] Collective Hub,[21] Arcadia Magazine,[22] and Women’s Health Fitness Magazine.[23] Natasha also appeared on 60 Minutes with Peter Stefanovic in August 2017.[24]

Natasha claims 2 million Instagram followers on her personal account as of August 2018. Glamour interviewed her among seven of the US’s top athleisure clothing designers in July 2017.[25] In May 2017, Natasha’s company MONDAY Swimwear was named one of the top seven swimwear brands for women by the Evening Standard.[10]