Nexcare
Nexcare is 3M's personal health care brand. The brand competes with Johnson & Johnson's Band-Aid brand in the adhesive bandage and first aid market. The brand also sells similar products such as bandages, gauze, surgical tape, cold sore treatment and liquid bandage products.
Owner | 3M |
---|---|
Country | United States |
Website | www |
The brand has used a mascot called "Nexcare Nana", an elderly stunt woman, to demonstrate the durability of the products.[1] Since 2017, they are an official supplier of USA Swimming.[2] In 2018, as part of an ad campaign for the brand called "Tough Love" intended to prompt parents not to be over-cautious about their children's play, 3M signed American Ninja Warrior contestant Jessie Graf as a spokeswoman.[3] The brand is also a sponsor of the American Red Cross's observation of World Donor Day to encourage blood donation.[4]
See also
References
- Oster, Erik (June 18, 2015). "Grey Brings Back Nexcare Nana". AdWeek. Retrieved June 13, 2015.
- "USA Swimming Signs Nexcare Brand as Official Supplier". swimswam.com. April 17, 2017. Retrieved June 13, 2017.
- Lee, Nikki (June 1, 2018). "Jessie Graff is a "stunt" babysitter". SBNation. Retrieved September 4, 2018.
- Dotson, Norman (June 14, 2018). "World Blood Donor Day today in capital city". BRProud.com. Retrieved September 4, 2018.