Nikkie de Jager

Nikkie de Jager (born March 2, 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger.[2] She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.[3][4][5] As of January 2021, her YouTube channel has 13.8 million subscribers and over 1.4 billion video views.[6]

In this Dutch name, the surname is De Jager, not Jager.
Nikkie de Jager
Nikkie (2020)
Born (1994-03-02) March 2, 1994
Wageningen, Netherlands
Other namesNikkieTutorials
OccupationBeauty vlogger, makeup artist
YouTube information
Channel
Years active2008–present
Genre
Subscribers13.8 million
Total views1.43 billion
NetworkCollab
100,000 subscribers
1,000,000 subscribers 2015[1]
10,000,000 subscribers 2018[1]
Updated: January 21, 2021
Websitenikkietutorials.com

Career

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[7] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[8][9] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[8]

In fall of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher.[8][10] De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[8]

Forbes magazine named De Jager one of the top ten beauty "influencers" in 2017.[11] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[12][13]

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.[14][15]

In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."[16]

Collaborations

De Jager has collaborated with beauty brands Ofra, and Maybelline.[5][17][18][19] Her line with Ofra in 2017 included liquid lipsticks and a highlighter palette.[11] In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories. [20]

In August 2020 De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.[21]

Eurovision Song Contest
De Jager (right) and Chantal Janzen, two of the four presenters

On February 10, 2020, it was announced that De Jager would be the online host of the Eurovision Song Contest 2020, which was going to be held in Rotterdam, the Netherlands.[22][23] The event was later cancelled due to the COVID-19 pandemic.[24] De Jager later appeared as a co-host in the replacement show Eurovision: Europe Shine a Light, broadcast on May 16, 2020, where she reported the show's online content live to the public.[25] On September 18, 2020, she was confirmed to return as a co-host of the 2021 contest, having been upgraded to a regular host from the previous year's role of online host.[26][27]

Goodwill ambassador at UN

On June 12, 2020, it was announced that De Jager will be a goodwill ambassador at the United Nations.[28]

Personal life

On January 13, 2020, De Jager uploaded a video to her YouTube channel, titled "I'm Coming Out", in which she revealed that she is transgender and that she had been blackmailed by someone who threatened to make her assigned gender public. She underwent her transition in her childhood and teens.[29]

She is engaged; her partner, Dylan, proposed to her in August 2019, while the two were on vacation in Italy.[30][31]

Robbery

On August 8, 2020, Nikkie and Dylan were robbed at gunpoint in their house in Uden.[32] Nikkie stated that they were okay physically but very emotionally shaken; police reported one resident had superficial injuries.[33][34] The police are currently investigating, and have stated there have been arrests made in the investigation.[35]

Television

In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?.[36] She had to leave the competition in the third episode. In 2019, De Jager also appeared as a guest judge on BBC Three's version of Glow Up.[37] In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season. She went on to become the winner of this season.

After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender.[38] She would later speak out about her experience appearing on The Ellen DeGeneres Show while being interviewed on De Wereld Draait Door, stating that she was treated differently from other guests, and that DeGeneres was "cold and distant"[39][40]

In September 2020, Wiwibloggs reported that she would be a guest judge on the Drag Race Holland, the Dutch version of RuPaul’s Drag Race.[41]

Year Title Notes
2017 The Big Escape 6th Place
Jachtseizoen Lost
2019 Wie is de Mol? Participant
Weet Ik Veel Participant
Thank You For The Music Participant
De TV Kantine Judge in RuPaul's Drag Race derision
2020 The Ellen DeGeneres Show Guest
Eurovision: Europe Shine a Light Social media host
Wie is de Mol? Winner
Drag Race Holland Guest judge, 2 episodes

Awards
Year Title Award Nominated work Result Ref.
2017 9th Annual Shorty Awards Youtube Guru Herself Won [42]
Teen Choice Awards Choice Web Star: Fashion/Beauty Won [43]
American Influencer Awards International Makeup Influencer of the Year Won [44]
2018 E! People's Choice Awards The Beauty Influencer of 2018 Nominated [45]
Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [46]
2019 Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [47]
E! People's Choice Awards The Beauty Influencer of 2019 Nominated [48]
Streamy Awards Branded Content: Video NikkieTutorials x Snoop Dogg (by Marc Jacobs Beauty) Won [49]
American Influencer Awards International Makeup Influencer of the Year Herself Won [50]
2020 CelebMix Awards Social Media Star Won [51]
American Influencer Awards International Makeup Influencer of the Year Won [52]
E! People's Choice Awards The Beauty Influencer of 2020 Nominated [53]

References
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