No No No (Apink song)

"No No No" is a song by South Korean girl group Apink. It was released on July 5, 2013 with their third EP, Secret Garden, and is composed by Shinsadong Tiger and Kupa. It had been 14 months since their last album Une Année was released, and it was the first time the group promoted with six members after Hong Yookyung left the group in April.[1][2] "No No No" was the group's highest charting single, peaking at number 2 on 'Billboard's K-Pop Hot 100.[3] A Japanese version of the song was released on October 22, 2014, with lyrics by Japanese lyricist PA-NON.

"NoNoNo"
Japanese cover
Single by Apink
from the album Secret Garden and Pink Season
B-side"My My"(Japanese)
ReleasedJuly 5, 2013 (2013-07-05) (Korea)
October 22, 2014 (2014-10-22) (Japan)
Recorded2013-2014
Genre
Length3:40
Label
Songwriter(s)
Producer(s)Shinsadong Tiger
Apink singles chronology
"Bubibu"
(2012)		 "NoNoNo"
(2013)		 "Good Morning Baby"
(2014)
"Luv"
(2014)
""NoNoNo"
(ノーノーノー)"
(2014)
""Mr. Chu"
(ミスター・チュウ)"
(2015)
Music video
"NoNoNo" on YouTube
"NoNoNo"(Japanese Version) on YouTube

Concept

On July 3, 2013, it was stated that the title track of Secret Garden was to be named "No No No" in a preview of their upcoming music video for their song.[4] "No No No" highlighted Apink's clean and pure image, a healing song that will appeal across all ages and genders.[5] Instead of going with the trend of sexy concepts, Apink stuck with their "bright and innocent" concept that reminds people of 90's old-school girl groups.[5] Chris Choi from MTV commented "With all the ultra sexy releases we’ve been getting this summer, “No No No” feels like a breath of fresh air.[6]"

Composition and lyrics

“No No No” was written by Shinsadong Tiger, who had previously worked with the group for “My My” and “Wishlist”, and it was also co-composed by Kupa.[5] The song blends the sound of funky guitar rhythm and string melodies that are perfect for the Spring season. In addition, lyrics in the chorus, "Don't be sad no no no, You're not alone no no no", are accompanied by an addictive melody.[5] Jeff Benjamin of Billboard put the song in the bubblegum pop genre, and noted it's "unexpected, but much welcomed, funky dance sections".[3]

"No No No" is intended to be a "healing song". The lyrics were written with the thought of giving strength and courage for people who listen to it and to give a positive message to the important person in their life. The lyric are not only intended for lovers but also for family and friends.[5] In an interview with Excite, Hayoung said, "This is a song that can give strength to various people, be it family, lovers or friends. I think it has a healing effect when you're feeling tired. Each and every word of the lyrics has deep meaning. As the way you think of the song will change depending on when you listen to it, when you're a little tired the song might have a sad feel, also if you listen to it at other times it might provide encouragement. There are lyrics have phrases like 'I will absolutely not leave you even if everyone is leaving', and I think it has very good meaning."[7]

Music video

On July 5, 2013, the original version of the music video was released simultaneously on both A Cube's and CJ E&M's YouTube channel.[8] It was directed by Hong Won-ki of ZanyBros.[9] The music video has a colorful set, and the Apink members can be seen playing together with cupcakes, balloons and flowers in a birthday party.[3] The members can also be seen dancing a cute dance with a lot of hip shaking.[1]

On July 11 a dance version music video was released. In this video, the full choreography for the song is shown, and there are no individual close-up shots or special effects.[10] The dance choreography for "No No No" is not hard and can be easily imitated by anyone. The key point of the dance is during the chorus where the members can be seen putting their hands on their waists and twisting left and right.[11]

Promotions and performance

South Korea

On July 4, one day before the song's release, Apink performed the song for the first time on Mnet's M! Countdown.[12] This was followed by additional comebacks on music programs including KBS's Music Bank, MBC's Show! Music Core and SBS's Inkigayo.[9] On October 7, Apink performed the song at the 2013 Hallyu Dream Concert Special in front of 14,000 people, including 3,000 K-pop fans from overseas.[13][14]

Overseas

On September 28, 2013, Apink were models for the fashion event, Girls Award 2013, in Japan. "No No No" played in the background as they walked along the runway.[15] On October 20, Apink visited Taiwan and held their first fanmeeting with around 1,500 fans. At the show, they performed "No No No" along with their other hits.[16] A week later, Apink attended Korea Festival 2013 in Singapore, a festival that promotes Korean culture. Apink held a showcase where they performed "No No No" among others songs.[17]

Awards

On July 17, 2013, Apink won their first music show award for "No No No" on Show Champion.[18] On July 19, "No No No" won first place on Music Bank; this was Apink's first music show win on public broadcast TV.[19] In January 2014, "No No No" received a "Digital Bonsang Award" at the 23rd Seoul Music Awards and 29th Golden Disk Awards[20][21]

Commercial performance

The song debuted at number 14 on South Korea's Gaon Singles Chart and peaked at number 3 the week after.[22][23] On Billboard's K-Pop Hot 100, "No No No" debuted at no 7 and became Apink's first top 10 single.[24] It peaked at no 2 on the third week, becoming the group's highest charting single.[3][25] On the year-end charts, "No No No" placed at number 12 on the K-Pop Hot 100,[26] and number 33 on Gaon's digital chart.[27][28] It was the most streamed song of 2013 in South Korea.[29]

Japanese version

On August 4, Apink held their first Japanese showcase at Siganawa Stellar Ball in Tokyo in front of music industry figures, reporters and around 2,000 chosen fans. At this event, Apink announced they would make their official debut in Japan on October 22 with a Japanese version of "No No No".[31]

On October 22, Universal Music Japan released "No No No" as a CD single with "My My" as a B-side. Instrumental versions of both songs were also included.[32] The Japanese lyrics were written by Japanese lyricist "PA-NON" who had previously written lyrics for South Korean groups such as Kara and 2PM.[33] Since the Japanese fans loved the original "No No No" lyrics, the group decided to have the Japanese lyrics be similar to the original lyrics.[11] The Japanese lyrics for "My My" were written by Japanese lyricist MEG.ME who had previously written lyrics for T-ara and B1A4.

For the album's promotion, the group toured major cities around the country and held three release events to showcase their Japanese songs. They started with Osaka one day before the official release date, followed by Nagoya on the release day. Tokyo was chosen as the last city on October 23 where they successfully wrapped up the album release celebration events by gathered around 20,000 people over 3 days.[34]

Track listing
Japanese single
No.TitleLyricsMusicLength
1."NoNoNo" (Japanese version)PA-NONShinsadong Tiger, Kupa3:39
2."My My" (Japanese version)MEG.MERado, Shisadong Tiger3:54
3."NoNoNo" (Instrumental)-Shisadong Tiger, Kupa3:39
4."My My" (Instrumental)-Rado, Shisadong Tiger3:54
Total length:15.06
"CD+DVD A" DVD Tracklist
No.TitleLength
1."NoNoNo" (Music video - Dance version) 
"CD+DVD B" DVD Tracklist
No.TitleLength
1."NoNoNo" (Music Video) 

Orion Chart

"No No No" debuted at no. 5 on Oricon's daily chart, rising to third place the next day.[34] For the first week, they sold around 32,720 copies of their debut single and placed at no. 4 on the Oricon Weekly Chart.[35] They placed at no. 20 on Oricon's monthly chart and sold 35,099 copies.[36]

The song peaked at no. 6 on Billboard's Japan Hot 100 Weekly Chart.[37]

Released Oricon chart Peak Debut week sales Sales total Chart run
October 22, 2014 Daily Singles Chart 3 32,720[38] 38,353 5 weeks
Weekly Singles Chart 4[35]
Monthly Singles Chart 20 [36]
Yearly Singles Chart —

Credits and personnel
  • Apink – vocals
  • Shinsadong Tiger – producing, songwriting, arranger, music
  • Kupa - songwriting and music
  • Rado - songwriting and music
  • PA-NON - songwriting
  • MEG.ME - songwriting

References
  1. "Yes Yes Yes! Apink Is Back With "NoNoNo"". MTV. Retrieved February 27, 2015.
  2. Choi In-jeong (July 5, 2013). "Apink makes comeback with 3rd EP". The Korea Herald. Retrieved February 2, 2015.
  3. Benjamin, Jeff; Oak, Jessica (July 14, 2013). "Davichi Earns Second K-Pop No. 1 Amid Label Shakeups". Billboard. Retrieved February 4, 2015.
  4. "Apink says 'NoNoNo' to Sadness in New Teaser". M Wave. Retrieved July 5, 2013.
  5. "에이핑크, 걸그룹 시장 세분화되면서 살아남는 예". KpopHerald. July 30, 2013. Retrieved March 4, 2015.
  6. "Yes Yes Yes! Apink Is Back With "NoNoNo"". MTV. Retrieved February 27, 2015.
  7. "Excite Interview". Excite. Retrieved March 4, 2015.
  8. "에이핑크, '노노노'로 14개월 만의 성공적 컴백 '요정돌 귀환'". Hankyung. Retrieved February 27, 2015.
  9. "1년2개월만에 컴백한 에이핑크, 오늘 타이틀곡 'NoNoNo' 음원 공개". Chosun. Retrieved February 27, 2015.
  10. "Apink Focuses on the Choreography in Dance Version of 'NoNoNo'". Mwave. July 12, 2013. Retrieved February 27, 2015.
  11. "【インタビュー】Ａｐｉｎｋが日本デビュー！「待っていてくれたファンの皆さんの力になれれば」". Sanspo. November 18, 2014. Retrieved March 4, 2015.
  12. "Apink Makes a Lovely Comeback on ′M COUNTDOWN′". Mwave. July 5, 2013. Retrieved March 3, 2015.
  13. "'2013 한류드림콘서트' 에이핑크". October 7, 2013. Retrieved March 3, 2015.
  14. "에이핑크 컴백 "'노노노'(NoNoNo)…히트곡 제조기 신사동호랭이 참여"". July 5, 2013. Retrieved March 4, 2015.
  15. "에이핑크, 일본 '걸스어워드'에서 모델로 참가…'이례적'". TenAsia. October 1, 2013. Retrieved March 3, 2015.
  16. "Apink meets fans in Taiwan". The Korea Times. October 21, 2013. Retrieved March 3, 2015.
  17. "A PINK Has A 'Lovely Day' With Singapore Fans At Vizit Korea 2013, Displays Their Flawless Performances And Personalities". KpopStarz. November 2, 2013. Retrieved March 3, 2015.
  18. "에이핑크 눈물, '쇼챔피언' 제작진 몰카에 '엉엉'…왜?" (in Korean). Chosun News. July 18, 2013. Retrieved February 9, 2015.
  19. "[Video] Apink Receives Its First Win with Ha Young's Birthday". Archived from the original on March 3, 2016. Retrieved November 12, 2014.
  20. "서울가요대상 에이핑크,'본상 수상했어요'". YTN. January 24, 2015. Retrieved February 27, 2015.
  21. "'100만 장의 기적' 엑소, '골든디스크' 음반 대상 수상". dongA.com. January 16, 2014. Retrieved February 27, 2015.
  22. "Gaon Weekly Chart Week 28". Gaonchart.co.kr. Gaon. Archived from the original on March 4, 2015. Retrieved March 4, 2015.
  23. "Gaon Weekly Chart Week 29". Gaonchart.co.kr. Gaon. Archived from the original on March 4, 2015. Retrieved March 4, 2015.
  24. "Davichi Holds Off 2NE1 for No. 1 on K-Pop Hot 100". Billboard. July 26, 2014. Retrieved March 2, 2015.
  25. "Ailee Nabs First Solo No. 1 on K-Pop Hot 100". Billboard. July 26, 2014. Retrieved March 2, 2015.
  26. "Billboard Kpop 100 Year End Chart 2013". Billboard. Retrieved March 2, 2015.
  27. "Gaon Digital Chart 2013" (in Korean). Gaon. Archived from the original on February 2, 2014. Retrieved January 13, 2014.
  28. "Gaon Download Chart 2013" (in Korean). Gaon. Archived from the original on October 19, 2014. Retrieved January 13, 2014.
  29. "Gaon 2013 Year-End Streaming Chart".
  30. "Gaon Mobile Chart Week 31". Gaonchart.co.kr. Gaon. Archived from the original on March 4, 2015. Retrieved March 4, 2015.
  31. "Apink to debut in Japan". KpopHerald. August 5, 2014. Retrieved March 5, 2015.
  32. "Apink gains tremendous popularity in Japan". KpopHerald. September 15, 2014. Retrieved March 5, 2015.
  33. "PA-NON". Zaza.tv. Retrieved March 5, 2015.
  34. "Apink Gathers Over 20,000 Fans at Japan Debut Events". Mwave. October 24, 2014. Retrieved February 27, 2015.
  35. "Oricon Weekly Chart 20-26 October 2014". Oricon. Archived from the original on October 29, 2014. Retrieved February 27, 2015.
  36. "Oricon Monthly Chart - November 2014". Archived from the original on November 11, 2014. Retrieved March 5, 2015.
  37. "Epik High Notches First No. 1 on World Albums With 'Shoebox'". KpopHerald. November 3, 2014. Retrieved March 5, 2015.
  38. Oricon Weekly Charts for 10/20 ~ 10/26
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