None of My Business

"None Of My Business" is a song by English singer and songwriter Cher Lloyd, released on 19 October 2018 through Universal Music Group.[1] The song was announced in a video posted to Lloyd's social media platforms on 16 October 2018, revealing an introduction clip and release date for the single.[2]

"None Of My Business"
Single by Cher Lloyd
Released19 October 2018 (2018-10-19)
Length3:04
Label
Songwriter(s)
  • Alexsej Vlasenko
  • Jeremy Chacon
  • Jonas Kalisch
  • Henrik Meinke
  • Kate Morgan
  • Cher Lloyd
Producer(s)Hitimpulse
Cher Lloyd singles chronology
"4U"
(2018)		 "None Of My Business"
(2018)		 "Don't Lose Love"
(2019)

Background

The track is featured on Lloyd's upcoming third album, currently untitled. The song is Lloyd's first single in two years.[3] Post-release of the song, Lloyd stated that "I've waited so long for people to finally listen to my new music, which I've worked so hard for a long time, and think 'None Of My Business' is a perfect taste for what's to come - I have never been so excited in my life to present my new music."[4]

The single was considered a 'warm-up' track. Despite the lack of promotion, the single sold more than 2M copies worldwide and received 450 million streams across platforms with 50 million streams on Spotify along with 43 million views on YouTube.[5]

Composition

Musically, "None Of My Business" has a length of three minutes and four seconds and moves at a tempo of 134 beats per minute.[6] It incorporates "breezy production courtesy of Hitimpulse" and lyrically features Lloyd making it "very clear that she has moved on from a former flame".[7] During the chorus she sings, "Damn, I heard that you and her been having issues/I wish you the best, I hope that she can fix you/You'll be calling me the second that it hits you, but baby, this is none of my business."[1] The song has been described as "sassy and charismatic".[7]

Critical reception

Mike Nied of Idolator called the song Lloyd "at her most liberated, and she has rarely sounded better."[7] Writing for The Guardian, Kate Solomon wrote that the "sing-songy nursery rhyme feel and breezy delivery don't hide the cutting tone", and compared it to anyone who has "spent an hour scrolling through an ex's Insta feed before sending 600 screengrabs to the group chat".[8]

According to her Spotify page, "None of My Business" exceeded 200 million views/streams across all platforms and has sold over a million copies worldwide. In addition, it has also been certified Gold in Brazil.[9]

Music video

The music video for the song was released through YouTube on 19 October 2018, in the United Kingdom and in the United States on 22 October 2018.[10] The video was filmed in Margate on the main sands and in Dreamland.

Personnel

Credits adapted from Tidal.[11]

  • Cher Lloyd – vocals
  • Hitimpulse – production, mixer
  • Alexsej Vlasenko – songwriting, drums
  • Jeremy Chacon – songwriting, bass guitar
  • Jonas Kalisch – songwriting, keyboards
  • Henrik Meinke – songwriting, synthesizing
  • Kate Morgan – songwriting
  • iamBaddluck – songwriting[12]
  • Lex Barkey – mastering

Charts
Chart (2018) Peak
position
Scotland (OCC)[13] 58
UK Download (OCC)[14] 62
UK Official Video Streaming Chart (OCC)[15] 94

Certifications
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[16] Gold 20,000

Sales+streaming figures based on certification alone.

Release history
Region Date Format Label
Various 19 October 2018 Digital download Universal

References
  1. Bowenbank, Starr (19 October 2018). "Cher Lloyd Returns With Sultry New Single 'None Of My Business': Listen". Billboard. Retrieved 21 October 2018.
  2. "Comeback Queen! Cher Lloyd Is Releasing A New Single On Friday". Idolator. 16 October 2018. Retrieved 21 October 2018.
  3. Desk, BWW News. "Cher Lloyd Releases New Single 'None Of My Business'". Retrieved 22 October 2018.
  4. "'None Of My Business': Neue Musik von Cher Lloyd". LooMee TV (in German). 20 October 2018. Retrieved 22 October 2018.
  5. Savage, Mark (2019-12-15). "Cher Lloyd: 'I'm not on the conveyor belt any more'". Retrieved 2019-12-15.
  6. "BPM for Cher Lloyd - None Of My Business on songbpm". songbpm.com. Retrieved 2019-01-13.
  7. "Miss Moving On: Cher Lloyd Lands A Solid Hit With 'None Of My Business'". Idolator. 19 October 2018. Retrieved 24 October 2018.
  8. Solomon, Kate (2018-10-26). "This week's tracks reviewed: Zara Larsson, Ellie Goulding and Friendly Fires". The Guardian. ISSN 0261-3077. Retrieved 2019-10-01.
  9. "'None Of My Business' is certified GOLD in Brasil selling over 50k there!". 2020-09-25. Retrieved 2020-09-25.
  10. "Cher Lloyd: Ecco il video ufficiale di None Of My Business!". GingerGeneration.it (in Italian). 19 October 2018. Retrieved 22 October 2018.
  11. "None Of My Business / Cher Lloyd". Tidal. Retrieved 21 October 2018.
  12. "None Of My Business", Spotify, retrieved 2019-09-27
  13. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 27 October 2018.
  14. "Official Singles Downloads Chart Top 100". Official Charts Company. Retrieved 7 October 2019.
  15. "Official Video Streaming Chart Top 100". Official Charts Company. Retrieved 1 November 2020.
  16. "Brazilian single certifications – Cher Lloyd – None Of My Business" (in Portuguese). Pro-Música Brasil. Retrieved 25 September 2020.
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