Northern California Folk-Rock Festival (1969)

The Northern California Folk-Rock Festival was a music festival held at Santa Clara County Fairgrounds in San Jose, California on May 23–25, 1969 and promoted by Bob Blodgett.[1] It was the second such festival held at the venue, following the Northern California Folk-Rock Festival (1968).

The Northern California Folk-Rock Festival II
Genre	Rock, pop, etc.
Dates	May 23–25, 1969
Location(s)	San Jose, California United States
Years active	1968, 1969
Founded by	Bob Blodgett

The festival featured The Jimi Hendrix Experience, Jefferson Airplane, The Chambers Brothers, Led Zeppelin, Eric Burdon, Spirit, Canned Heat, Buffy Sainte-Marie, The Youngbloods, Steve Miller, Chuck Berry, Muddy Waters, Taj Mahal, Noel Redding, Lee Michaels, Blues Image, Santana, Aum, Elvin Bishop, Poco, People!, Linn County, The Loading Zone, Sweet Linda Divine, Cat Mother, Doc Watson & New Lost City Ramblers, Sable.[2]

Linda Segul created the 14" x 20 1/2" poster.[1][3]

"radio station KSJO was warning listeners that the acts advertised on the poster for 1969 festival — particularly Led Zeppelin and Jimi Hendrix — were not going to appear, as they were booked elsewhere at the time. (This situation resulted in a lawsuit — paid for by Zeppelin — against the promoter, who retaliated by paying Hendrix $30,000, an unheard of amount at the time, to fly in by Lear Jet and play for half an hour.)"[4]