Nothing's Real

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.8/10[9]
Metacritic	79/100[10]
Review scores
Source	Rating
AllMusic	[11]
Clash	8/10[12]
Exclaim!	7/10[1]
The Guardian	[13]
musicOMH	[14]
NME	4/5[15]
Pitchfork	7.7/10[16]
PopMatters	[17]
Q	[18]
Rolling Stone	[19]

Nothing's Real received generally positive reviews from music critics. At Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream publications, the album received an average score of 79, based on 18 reviews.[10] Heather Phares of AllMusic wrote that Nothing's Real "boasts richer songwriting and wider-ranging sounds than might have been expected", concluding that the album "marks Shura as the kind of smart pop star the 2010s need."[11] Rob Mesure of musicOMH called the album "beautifully constructed" and stated, "The sound might be '80s, but this is undeniably now, and Shura a new star in 2016's increasingly bible-black night."[14] Andrew Paschal of PopMatters commented that the album is "packed with solid, infectious, deeply catchy pop songs, most all of which can stand alone just as easily as they can run with the pack."[17] Writing for Pitchfork, Laura Snapes remarked that Shura is "at the vanguard of a scene of young queer pop stars who are updating the '80s model of self-sufficient, fully liberated mainstream pop", adding that the album "offers a fresh vision for pop's new reality."[16]

Lisa Henderson of Clash opined, "Previously heard tracks still stand up as pop juggernauts but there's an obvious growth that has happened during the two-year wait; sonically and lyrically, Shura is at her most urgent and incisive."[12] Harriet Gibsone of The Guardian felt that the album's "more uptempo moments are especially promising; melodies so satisfying she should consider handing them to a major-league artist in need of a reboot."[13] Hannah Ziegler of Exclaim! viewed the album as "a neon sugar rush that occasionally fizzles out with filler tracks", commenting that it "ultimately leaves a lasting impression".[1] Joe Levy of Rolling Stone dubbed the album "a tangle of glam and glum" and wrote that Shura's videos "make clear the subjects of these songs ['What's It Gonna Be?', '2Shy' and 'Indecision'] are often women, but on record her work is open-ended—a map to a treasure that's just never there."[19] Hannah J. Davies of Q magazine expressed, "Avoiding the abstract experimentalism of her sample-heavy single 'The Space Tapes', she gives a fine display of how to be both retro and radio-friendly."[18]

Nothing's Real debuted at number 13 on the UK Albums Chart, selling 4,777 copies in its first week.[26]

Credits adapted from the liner notes of Nothing's Real.[28]