OCESA

OCESA (formerly Operadora De Centro De Espectaculos S.A.[1]) is a Mexican concert promoter founded in 1990 by Alejandro Soberon Kuri.[2] The company organizes concerts, music festivals, and other live events. It is currently the largest music promoter in Mexico.[3] It is headquartered in the Hipódromo de las Américas in Mexico City, Mexico. OCESA is a subsidiary of Grupo CIE.

OCESA
FormerlyOperadora De Centro De Espectaculos S.A.
TypePrivate
Industry
  • Entertainment
  • Nightlife
  • Music
Founded1990 (1990)
FounderAlejandro Soberon Kuri
HeadquartersMexico City,
Mexico
Services
ParentGrupo CIE
Subsidiaries
Websitewww.ocesa.com.mx

History

In 1994, Bruce Moran, president of OCESA Presents, attempted to bring more foreign artists into Mexico. As part of this initiative, the company organized shows and concert tours with artists such as Pink Floyd, Paul McCartney, Madonna and Santana.[4] During Moran's tenure, the company also began to expand into talent management when it took over part of the operations of Ogden Entertainment Services, its majority owner at the time, and hired its personnel.[5]

In 2019 Live Nation planned to acquire a controlling stake in OCESA for $500 million, purchasing Mexican mass media company Televisa's 40% stake.[6][7] Live Nation backed out in May 2020.[8][9] Televisa stated that it was considering legal options after this.[10]

Subsidiaries

OCESA's theater division is Ocesa Teatro. OCESA also owns the record label and talent agency OCESA Seitrack.

References
  1. Mexico Insight. Excelsior, Cia. 1994. p. 36.
  2. "In Mexico, the World's Third-Largest Concert Promoter Prepares For Live Music's Return". Billboard. 2020-10-19. Retrieved 2021-01-13.
  3. Radbill, Catherine Fitterman (2013). Introduction to the Music Industry: An Entrepreneurial Approach. Routledge. p. 163. ISBN 978-0-415-89638-2.
  4. Inc, Nielsen Business Media (1994-11-26). Billboard Nov 26, 1994. Nielsen Business Media, Inc. p. 76.
  5. Inc, Nielsen Business Media (1994-02-05). Billboard Feb 5, 1994. Nielsen Business Media, Inc. p. 30.
  6. "Live Nation's Bid for a Mexican Concert Promoter Could Bring Big Changes to Region's Ticketing Biz". Billboard. Retrieved 2021-01-13.
  7. "Live Nation to acquire Ocesa stake in $480m deal". IQ Magazine. 2019-07-25. Retrieved 2021-01-13.
  8. Reuters Staff (2020-05-26). "Mexico's Televisa considers legal steps in breakdown of deal with Live Nation". Reuters. Retrieved 2021-01-16.
  9. "Live Nation Terminates $480M Acquisition of Mexican Promoter OCESA". Billboard. Retrieved 2021-01-13.
  10. "Televisa mulls options for Ocesa deal". www.latinfinance.com. Retrieved 2021-01-16.


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