O Malho

O Malho (meaning The Mallet in English) was a Brazilian weekly satirical magazine published from 1902 to 1954. It was based in Rio de Janeiro, Brazil. It was the first commercially successful Brazilian satirical magazine during the Republican regime.[1]

O Malho
Logo of O Malho in the first issue
CategoriesSatirical magazine
Cultural magazine
FrequencyWeekly
FounderLuis Bartholomeu Antonio Agnello de Souza e Silva
Antonio Azeredo
Year founded1902
First issue20 September 1902
Final issueJanuary 1954
CountryBrazil
Based inRio de Janeiro
LanguagePortuguese
OCLC19233235

History and profile

O Malho was established in 1902[2] and the first issue was published on 20 September 1902.[3][4] Its founders were Luis Bartholomeu Antonio Agnello de Souza e Silva, a member of the Brazilian Parliament and Antonio Azeredo, a senator.[1] The magazine was headquartered in Rio de Janeiro and was published on a weekly basis.[3] Although the magazine targeted men and women from different social classes,[5] it basically targeted the working-class readers.[1] During the initial years French artist Crispino do Amaral was the main caricaturist of the magazine.[4] Antonio Leal served as the photographer of the magazine.[6] The company, which published O Malho, namely the O Malho Group, also published a children's and comics magazine, O Tico Tico.[7]

O Malho was the first Brazilian magazine with colored pages.[8] The magazine focused on in humor and political satire.[9] It contained caricatures and other satirical materials.[1] The magazine also featured musical scores by composers, poems and chronicles.[3] From its start in 1902 to 1926 the magazine regularly featured piano music related articles in two pages.[5] The work by Elda Coelho on music was covered in the magazine.[5]

Sabino Barroso, president of the Chamber of Deputies, resigned from office due to satirical publications about him in the magazine.[2][4] In March 1906 O Malho sold 40,000 copies.[1] It folded in January 1954.[2][3][4]

References
  1. Felipe Botelho Correa (January 2012). "The Readership of Caricatures in the Brazilian Belle Époque: the Case of the Illustrated Magazine Careta (1908-1922)". Patrimônio e Memória. 8 (1). Retrieved 18 February 2017.
  2. Rodolfo Espinoza (June 1999). "Brazil Culture". Brazzil. Retrieved 18 February 2017.
  3. Eric Lana (1 April 2011). "Partituras de O Malho e Seu Leitor-Modelo" (in Portuguese). Academia. Retrieved 18 February 2017.
  4. "Malho, O" (PDF). O Centro de Pesquisa e Documentação de História Contemporânea do Brasil. Retrieved 18 February 2017.
  5. Tom Moore (1 September 2000). "A Visit to Pianopolis: Brazilian Music for Piano at the Bibliatica Alberto Nepomuceno". Notes. Retrieved 18 February 2017.
  6. Randal Johnson (15 April 1987). The Film Industry in Brazil: Culture and the State. University of Pittsburgh Press. p. 28. ISBN 978-0-8229-7644-8. Retrieved 18 February 2017.
  7. "Comics: the early editorial market in Brazil (Daniel Serravalle de Sá 2008)". Studies in Fiction. 24 August 2009. Retrieved 18 February 2017.
  8. "Serialized Publications". Bibliotica Nacional. Retrieved 18 February 2017.
  9. James N. Green (2001). "Challenging National Heroes and Myths: Male Homosexuality and Brazilian History". Estudios Interdisciplinarios de América Latina y el Caribe. 12 (1). Retrieved 18 February 2017.
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