Oak (flavoured milk)

OAK is a national Australian pasteurised flavoured milk brand, first established in 1967 in New South Wales (although OAK, as the general dairy brand of the Hunter Valley Co-operative Dairy Company, and its predecessor the Raymond Terrace Co-operative, can trace its origins back to 1903).[1] OAK flavoured milk was launched into Queensland, South Australia and Victoria in 1998. It was discontinued in Victoria in 2006 but relaunched back in 2010. OAK launched into West Australia in October 2013.[2][3]

TypeFlavoured milk
ManufacturerLactalis Australia
Country of originAustralia
Introduced1967
FlavourChocolate
Strawberry
Vanilla Malt
Banana
Iced Coffee
Egg Nog
Gold Caramel White Choc
Pineapples
Peppermint Crisp
Fantales
Death by Chocolate
Vanilla Killa
Salted Caramel
Banana & Honey
Cookies & Cream
Strong Iced Coffee
Choc Mint
Caramel Coffee
Mocha
Cinnamon Donut
Molten Caramel
Chilly Choc Chili
Choc Peanut Butter
Blue Heaven
Lime Spider
Mocha
Rocky Road
Caramel Popcorn
Cola Spider
Jaffas
Chokito
Redskins
Jam Ball Donut
VariantsFull cream, light and strong flavours

Products
Chocolate OAK in 750ml size

OAK flavoured milk comes in the following flavours:[4]

  • Chocolate (core product)
  • Strawberry (core product)
  • Banana (core product)
  • Vanilla Malt (core product)
  • Iced Coffee[5]
  • Egg Nog[6] (available in South Australia)
  • Gold Caramel White Choc[7] (launched May 2020)

In collaboration with Allen’s (a confectionery company owned by Nestlé) and Nestlé, OAK has also offered the following limited edition flavoured milks:[8]

  • Allen’s Jaffas[9] (launched October 2019 – no longer available)
  • Allen’s Red Skins[10] (launched October 2019
  • Allen’s Chokito[11] (launched October 2019
  • Allen’s Pineapples[12] (launched April 2020)
  • Nestle Peppermint Crisp[13] (launched April 2020)
  • Allen’s Fantales[14] (launched April 2020)

OAK limited edition flavours no longer available:

  • Cookies & Cream[15] (launched September 2015)
  • Strong Iced Coffee[16] (launched March 2016)
  • Mocha[17] (launched October 2018)
  • Cinnamon Donut[18] (launched August 2019, exclusive to Woolworths)

In collaboration with 7-Eleven, OAK had released the following limited edition flavours exclusively for their stores:

  • Mocha[19] (launched March 2015, re-released as non-exclusive in October 2018)
  • Choc Peanut Butter[20] (launched July 2015)
  • Caramel Coffee[21] (launched June 2016)
  • Choc Malt[22] (launched April 2017)
  • Blue Heaven[23] (launched October 2017)
  • Lime Spider[24] (launched March 2018)
  • Caramel Popcorn[25] (launched September 2018)
  • Rocky Road[26] (launched March 2019)
  • Cola Spider[27] (launched October 2019)

OAK also mocked up packaging for, but never produced, the following flavours:

  • Vegan Carob[28] (part of an advertising campaign that mocked vegan foods)[29]
  • Choc Hazelnut[30] (proposed new 7-Eleven exclusive flavour that lost in selection competition to Blue Heaven flavour)
  • Vanilla Crumble[31] (proposed new 7-Eleven exclusive flavour that lost in selection competition to Blue Heaven flavour)

OAK has also been sold in frozen chocolate soft serve form (since January 2017) in limited locations seasonally.[32] OAK also is available in UHT long life format, in strawberry and chocolate flavours.

In 2013, OAK released THE MAX range, beginning with Cool Choc Mint in May 2013,[33] Molten Caramel in October 2013[34] (OAK’s first shake to thicken drink), and the limited edition Chilly Choc Chilli in March 2015.[35][36] In November 2017, the OAK Thick range was also released, that thickens after shaking to give a thick-shake like mouthfeel. It launched in Death by Chocolate,[37] Vanilla Killa,[38] Choc Mint[39] and Salted Caramel[40] flavours, at Woolworths. A similar product, OAK mini shake, that contains less sugar and that is sold in 250ml was released in October 2019 in chocolate and strawberry flavours.[41]

In April 2017, OAK launched OAK Plus, a sports recovery flavoured milk drink, with added protein.[42] It is available in vanilla,[43] chocolate,[44] banana & honey[45] flavours.

The OAK brand has also stretched across a range of dairy foods in its past, such as ice cream, cottage cheese, butter, custard, cream and frozen yoghurt.

Nutrition

The nutritional values vary by flavour, however chocolate, strawberry, banana, banilla malt, iced coffee are similar. The Oak MAX and Light Chocolate contain approximately 25% fewer calories and approximately half the fat of chocolate milk. In contrast, Egg Nog has approximately 25% more energy and 50% more fat than chocolate milk, and OAK Plus, which was launched in early 2017, contains around 30g more protein. The values for chocolate milk are:

Chocolate Milk Per 300mL Serve Per 100mL
Energy1128kJ376kJ
Protein9.9g3.5g
Fat10.8g3.4g
– Saturated6.6g2.2g
Carbohydrate33.0g11.0g
– Sugars31.8g10.6g
Sodium150 mg50 mg
Calcium (%RDI*)345 mg (43%RDI*)115 mg

Ownership

The OAK brand is currently owned by Lactalis – a multinational French dairy and food corporation. Lactalis acquired the brand from Parmalat who acquired the OAK brand from Dairy Farmers in July 2009, six months after Dairy Farmers was bought by National Foods.[46]

Sponsorship

OAK are premier partner sponsors of National Rugby League team, the Penrith Panthers.[47]

OAK have previously been sponsors of the Newcastle Jets, the Newcastle Knights, the Melbourne Stars and the Port Adelaide Football Club.[48][49][50]

OAK Milk Bars

Several OAK branded milk bars have operated in the Hunter region in the past, in locations such as Newcastle, Hexham, Peats Ridge[51] and Freemans Waterhole. Many of the milk bars were mapped out down the main route north from Sydney.

The OAK Milk Bar at Freemans Waterhole still operates as a milk bar.[52] An OAK Milk Bar opened in Rutherford September 2020.[53]

See also

References
  1. "The Hunter Valley Co-operative Dairy Co. Ltd". The Muswellbrook Chronicle. 25 March 1947. Retrieved 15 May 2020.
  2. Thompson, Brad (2 July 2014). "Parmalat milks local supplies to grow Oak". The West Australian. Retrieved 16 May 2020.
  3. "OAK launches in Western Australia". Facebook. Retrieved 17 May 2020.
  4. "OAK" (PDF). The Australian Effie Awards. 2014. Retrieved 17 May 2020.
  5. "OAK Iced Coffee". Facebook. Retrieved 17 May 2020.
  6. "OAK Egg Nog". Facebook. Retrieved 17 May 2020.
  7. "OAK Gold". Facebook. Retrieved 17 May 2020.
  8. "Oak flavoured milk launches lolly range with Allen's and Nestle". Perth Now. Perth. 29 April 2020. Retrieved 15 May 2020.
  9. "OAK Allen's Jaffas". Facebook. Retrieved 17 May 2020.
  10. "OAK Allen's Red Skins". Facebook. Retrieved 17 May 2020.
  11. "OAK Allen's Chokito". Facebook. Retrieved 17 May 2020.
  12. "OAK Allen's Pineapples". Facebook. Retrieved 17 May 2020.
  13. "OAK Nestle Peppermint Crisp". Facebook. Retrieved 17 May 2020.
  14. "OAK Allen's Fantales". Facebook. Retrieved 17 May 2020.
  15. "OAK Cookies & Cream". Facebook. Retrieved 17 May 2020.
  16. "OAK Strong Iced Coffee". Facebook. Retrieved 17 May 2020.
  17. "OAK Mocha". Facebook. Retrieved 17 May 2020.
  18. "OAK Cinnamon Donut". Facebook. Retrieved 17 May 2020.
  19. "OAK Mocha". Facebook. Retrieved 17 May 2020.
  20. "OAK Choc Peanut Butter". Facebook. Retrieved 17 May 2020.
  21. "OAK Caramel Coffee". Facebook. Retrieved 17 May 2020.
  22. "OAK Choc Malt". Facebook. Retrieved 17 May 2020.
  23. "OAK Blue Heaven". Facebook. Retrieved 17 May 2020.
  24. "OAK Lime Spider". Facebook. Retrieved 17 May 2020.
  25. "OAK Caramel Popcorn". Facebook. Retrieved 17 May 2020.
  26. "OAK Rocky Road". Facebook. Retrieved 17 May 2020.
  27. "OAK Cola Spider". Facebook. Retrieved 17 May 2020.
  28. "OAK Vegan Carob". Facebook. Retrieved 17 May 2020.
  29. "Oak milk ad calling vegan sausages 'pathetic' upsets Aussie vegans". News.com.au. Sydney. 8 September 2016. Retrieved 17 May 2020.
  30. "OAK Choc Hazelnut". Facebook. Retrieved 17 May 2020.
  31. "OAK Vanilla Crumble". Facebook. Retrieved 17 May 2020.
  32. "Frozen OAK Chocolate". Facebook. Retrieved 17 May 2020.
  33. "OAK THE MAX Cool Choc Mint". Facebook. Retrieved 17 May 2020.
  34. "OAK THE MAX Molten Caramel". Facebook. Retrieved 17 May 2020.
  35. "OAK THE MAX Chilly Choc Chili". Facebook. Retrieved 17 May 2020.
  36. "OAK THE MAX Range" (PDF). Lactalis Australia Pty Ltd. Retrieved 16 May 2020.
  37. "OAK Thick Death by Chocolate". Facebook. Retrieved 17 May 2020.
  38. "OAK Thick Vanilla Killa". Facebook. Retrieved 17 May 2020.
  39. "OAK Thick Choc Mint". Facebook. Retrieved 17 May 2020.
  40. "OAK Salted Caramel". Facebook. Retrieved 17 May 2020.
  41. "OAK mini shake". Facebook. Retrieved 17 May 2020.
  42. "OAK Plus: the drink that makes going to the gym worth it – delicious.com.au". Delicious.com.au. 27 April 2017. Retrieved 2 June 2017.
  43. "OAK Plus Vanilla". Facebook. Retrieved 17 May 2020.
  44. "OAK Plus Chocolate". Facebook. Retrieved 17 May 2020.
  45. "OAK Plus Banana & Honey". Facebook. Retrieved 17 May 2020.
  46. "Parmalat completes purchase of Nat Foods assets | Australian Food News". Ausfoodnews.com.au. 30 July 2009. Retrieved 11 March 2012.
  47. "Penrith Panthers extend with shirt sponsor Oak". SportBusiness. Retrieved 16 May 2020.
  48. "Port Adelaide thanks Lactalis Australia for their outstanding support since 2015". Port Adelaide Football Club. Retrieved 16 May 2020.
  49. "OAK Plus to power Melbourne Stars as official hydration partner". Melbourne Stars. Retrieved 17 May 2020.
  50. "OAK join Jets and Knights". Newcastle Jets. Retrieved 17 May 2020.
  51. "Peats Ridge". Mangrove Mountain. Retrieved 11 March 2012.
  52. "OAK Milk Bar Freemans Waterhole". Facebook. Retrieved 17 May 2020.
  53. "OAK Dairy Bar". Facebook. Retrieved 4 December 2020.
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