Ostereo

Ostereo is a British-based record label, publisher, influencer, and marketing company using technology to promote streams and video views for its artists. The label was founded in April 2016 by Howard Murphy.

Ostereo
Founded2016
FounderHoward Murphy
GenrePop, EDM, alternative, electronic, acoustic
Country of originEngland
LocationManchester, London
Official websiteostereo.com

History

In 2012, Blackpool, British-born Howard Murphy founded Amurco, a music sync and licensing company working with brands including Ferrari, Mercedes Benz, and IKEA. Murphy launched Ostereo in Manchester in 2016. Its business model would follow that of a traditional record label while also utilizing technology of social media such as Facebook, Twitter and Instagram, and user-generated content platforms like YouTube along with digital music streaming services including Apple Music, Spotify, and Deezer.[1]

Ostereo is located at The Landing at MediaCityUK, a hub for high-growth technology.[1]

Artists

As of 2017, Ostereo had a roster of 20 artists from across the globe.[2] The label and their artists earn their income from music streaming royalties, YouTube ad revenue, live performances, merchandise and other technological activities. In its first year, Ostereo was able to place its artists in internationally based digital service providers that received 400 million music streams and over 1 billion YouTube views.[2]

With the peer-to-peer approach, Ostereo has released music by Korean pop sensation J.Fla, who has amassed over 100 million video views per month, and over 10.6 Million subscribers to her YouTube channel.[2][3] She has charted in Singapore and Taiwan, Korea and China without ever having released a single.[4]

Ostereo released Dutch singer-songwriter Nina June's album, Bon Voyage in March 2018.[5] Prior to that, the track "For Love" received over four million Spotify listens,[6] and along with "When We Fall" was used in Dutch, Belgian and American films and television programs.[7] Jimmy Choo, LK Bennett, Hobbs and Farrow & Ball added "Til Dawn" to their global in-store playlists.[8]

Joel Corry established his DJ profile on MTV's Geordie Shore and his career as a body building competitor at body building performances at WBFF, UKBFF, Pure Elite and Miami Pro events.[9] He has completed a club tour of the United Kingdom.[10] His Ostereo single, "Sunlight" was released in 2017.[11] Joel has just begun a weekly radio show on the UK dance station Kiss FM.[12]

Distribution

Since 2018, Ostereo is a music distributor and is licensed through Merlin, a global digital rights agency, to distribute through digital signal processors (DSPs) including Spotify, Apple Music, YouTube, Deezer, Google Play, and others internationally. The label has a number of direct distribution deals in new markets including China, where its artists are already achieving 26 million monthly streams on NetEase, one of the country's largest streaming platforms.[13]

References
  1. "Ostereo's Online Success Is Music To The Landing's Ears". Bdaily. December 4, 2017. Retrieved 23 December 2017.
  2. Greer, Stuart (November 28, 2017). "Digital record label Ostereo aims to break the mould". Manchester Evening News. Retrieved 23 December 2017.
  3. "JFlaMusic". YouTube. Retrieved 12 January 2018.
  4. Symcox, Jonathan (November 27, 2017). "news/Tech-led-record-label-tops-a-billion-youtube-views". Business Cloud. Retrieved 23 December 2017.
  5. "PREMIERE: Nina June – 'When We Fall'". Bittersweet Symphonies. March 14, 2017. Retrieved 23 December 2017.
  6. Scrudato, Ken (November 30, 2017). "Blackbook Premier: Sultry new track 'Til Dawn' From Amsterdam Songstress Nina June". Blackbook. Retrieved 23 December 2017.
  7. "Nina June naar Paradiso". Vovert. December 14, 2017. Retrieved 23 December 2017.
  8. Frometa, RJ (December 1, 2017). "Introducing Nina June – New Single 'Till Dawn'". Vents Magazine. Retrieved 23 December 2017.
  9. "Meet the cast of Six-Pack Superstars". Channel 4. September 14, 2017. Retrieved 23 December 2017.
  10. "Andover Clubbers in the Mix with Joel Corry". Andover Town. May 8, 2014. Retrieved 23 December 2017.
  11. "Joel Corry". soundcloud.com. Retrieved 12 January 2018.
  12. "9 MTV Reality TV Stars With A Secret Music Talent, From Holly Hagan And Zahida Allen To Joel Corry And Pauly D". MTV UK. November 7, 2017. Retrieved 12 January 2018.
  13. Dredge, Stuart (November 22, 2017). "Netease Cloud Music Now Has 400m Users in China". Musically. Retrieved 8 January 2018.
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