Oui mais... non

"Oui mais... non" (English: "Yes But... No") is a 2010 song by French pop musician Mylène Farmer. It is the leading single to her eighth studio album Bleu Noir, released in December 2010. The single was released to radio stations on 29 September, then available for pre-order on 11 October in the digital music market, and on 29 November in CD single. The lyrics were written by Farmer and the music composed by RedOne. Unlike all of her previous tracks, Laurent Boutonnat was not involved in the song's production or composition.[1]

"Oui mais... non"
Single by Mylène Farmer
from the album Bleu Noir
B-side"Remix"
Released11 October 2010
Recorded2010
GenreDance-pop, electropop, Europop
Length4:19 (radio edit)
LabelPolydor, Universal Music
Songwriter(s)Mylène Farmer (lyrics)
RedOne (music)
Producer(s)RedOne
Mylène Farmer singles chronology
"Paradis inanimé (live)"
(2010)		 "Oui mais... non"
(2010)		 "Bleu Noir"
(2011)

History

On 28 September 2010, NRJ issued a press release announcing that "Oui mais... non" would be aired the next day on the radio, at 7.30 a.m. It also revealed the name of the composer and producer and said that this single would be the first single of Farmer's new album.[2] Immediately, many newspapers, including Le Parisien,[3] Ouest France[4] and Gala,[5] published the information, and many Internet sites did it also. The next day, the recording company Universal Music said the single would be released first digitally on 11 October.[6] On 22 October, physical formats with remixes by Tomer G, Klaas and Chew Fu were scheduled to be released on 29 November.[7]

In an interview, RedOne explained why he had decided to compose for Farmer, stating: "I've always been a fan of Mylène Farmer. It's like a legend to me. And when Pascal Nègre called me if I wanted to work with her, I said: "Absolutely! I am a big fan!""[8]

Music video

According to Pascal Nègre, the music video will be available in early November.[9] The music video premiered on the temporary website for the album on 16 November 2010. The video is directed by Chris Sweeney.[10] In it, the singer appeared dressed in shiny black leather with a crucifix around her neck, and is surrounded by dancers performing a choreographed dance. Many critics consider that this video is inspired by the music videos for "Bad Romance" and "Alejandro" by Lady Gaga.[11][12]

Critical reception

Ozap stated that "those who accused the singer to not renew herself may be satisfied" and qualified the song as "a dance track, far from the melodies to which the singer has accustomed us", but added that "the production is, unsurprisingly, focused on very 1990s synths".[13] According to RTL, the song "will make dance the dancefloors".[14] By contrast, Voici refused to give its review, saying that it would be negative.[15] Jon O'Brien from AllMusic slammed the song for the "irritating Scooter-esque high-pitched synths".[16] Kylie Minogue and Lady Gaga publicly stated they liked the song.[9]

On 11 October, Universal Music announced on its website that the song rocked atop of the digital chart after just a few hours.[17] It entered at number one with about 9,200 downloads, which was considered as disappointing,[18] then directly dropped to number 17, which is the biggest drop for a number-one on this chart.[19] However, after dropping to number 28, it regained some positions every week until reaching number 13 at the end of November and number 6 in mid-December, thus having a much better chart performance than "Dégénération", the first single from her previous album.[20]

On the physical chart, the single debuted at number one on 3 December 2010, selling about 9,700 units, dislodging René la Taupe's hit "Mignon "Mignon".[21] The single remained atop the following week with 14,961 units.[22] It remained in the top position of the chart for another one week. To date, it has sold about 50,000 CDs and was downloaded legally more than 80,000 times, overall selling about 130,000 copies, thus being even more successful than Farmer's 2005 single "Fuck Them All" (which was released when the music market was in a better shape), and her biggest hit since "C'est une belle journée" (2002). It is also the forty-third commercially most successful single in France in 2010 (sales and downloads), although released in October.[23][24]

In Belgium (Wallonia), the single debuted at number three on the chart edition of 23 October 2010. It then dropped the next few weeks to number 19, then climbed to a peak of number two on 11 December 2010.[25] In Switzerland, the single peaked at number 52 in the second week, on 31 October 2010.

Formats and track listings

These are the formats and track listings of single releases of "Oui mais... non":[26]

  • CD single
No.TitleLength
1."Oui mais... non" (single version)4:19
2."Oui mais... non" (chorus version)4:19
  • CD maxi
No.TitleLength
1."Oui mais... non" (single version)4:19
2."Oui mais... non" (Tomer G club remix)6:16
3."Oui mais... non" (Jeremy Hills club remix)5:57
4."Oui mais... non" (Chew Fu refix)6:22
5."Oui mais... non" (Klaas mix club edit)5:49
  • Digital download
No.TitleLength
1."Oui mais... non" (radio edit)4:19
  • CD single - Promo
No.TitleLength
1."Oui mais... non" (radio edit)4:19
  • CD single - Promo club remix
No.TitleLength
1."Oui mais... non" (Jeremy Hills club remix)5:58
2."Oui mais... non" (Jeremy Hills dub remix)5:54
  • CD single - Promo remixes
No.TitleLength
1."Oui mais... non" (Tomer G club remix)6:16
2."Oui mais... non" (Jeremy Hills dub remix)5:55
3."Oui mais... non" (Jeremy Hills club remix)5:57
4."Oui mais... non" (Klaas extended dub mix)5:40
5."Oui mais... non" (Chew Fu refix)6:21
6."Oui mais... non" (single version)4:19
  • CD single - Promo remix
No.TitleLength
1."Oui mais... non" (Glam as You radio mix)3:50
  • CD single - Promo club mix
No.TitleLength
1."Oui mais... non" (Glam as You club mix)7:59

Credits and personnel

These are the credits and the personnel as they appear on the back of the single:[27]

  • Mylène Farmer – lyrics
  • RedOne – music
  • Hervé Lewis - photos
  • Henry Neu – design
  • RedOne Productions LLC / Stuffed Monkey – editions
  • Made in the E.U.

Charts and sales

Peak positions
Chart (2010) Peak
position
Belgian (Wallonia) Airplay Chart[25] 18
Belgian Dance Chart[25] 16
Belgian (Wallonia) Singles Chart[25] 2
CIS (Tophit)[28] 71
French Airplay Chart[29] 34
French Club Chart[30] 49
French Digital Chart[31] 1
French Physical Singles Chart[32] 1
French TV Airplay Chart[33] 1
Russian Digital Chart 8
Swiss Singles Chart[34] 52

Year-end charts
Chart (2010) Position
French SNEP Singles Chart[35] 6

Sales
Country Certification Physical sales Digital downloads
France[36] — 43,000 130,000

See also
  • List of number-one hits of 2010 (France)

References
  1. Hamard, Jonathan (29 September 2010). "Écoutez "Oui mais... non" : le nouveau single de Mylène Farmer" (in French). Chartsinfrance. Retrieved 29 September 2010.
  2. "Communiqué de presse — NRJ Hit Music Only — Évènement" (in French). NRJ. 28 September 2010. Retrieved 29 September 2010.
  3. "Le nouveau single de Mylène Farmer sur les radios mercredi". Le Parisien (in French). 28 September 2010. Retrieved 29 September 2010.
  4. "Mylène Farmer prépare un nouvel album". Ouest France (in French). 28 September 2010. Retrieved 29 September 2010.
  5. Hay, Jean-Christian (28 September 2010). "Son nouveau single, "Oui Mais Non", dès demain en radio". Gala (in French). Archived from the original on 1 October 2010. Retrieved 29 September 2010.
  6. "Mise en radio du nouveau single de Mylène Farmer !" (in French). Universal Music. 29 September 2010. Retrieved 30 September 2010.
  7. Torino-Gilles, Loïc (22 October 2010). "Tout sur le nouveau Mylène Farmer" (in French). France Soir. Archived from the original on 25 October 2010. Retrieved 22 October 2010.
  8. "Réveil de Star : RedOne - Le producteur de Lady Gaga - Le 6/9 NRJ" (in French). 25 October 2010. Archived from the original on 27 October 2010. Retrieved 26 October 2010.
  9. Hamard, Jonathan; Schmitt, Albin (12 October 2010). "Mylène Farmer au Top avec "Oui... mais non"" (in French). Chartsinfrance. Retrieved 12 October 2010.
  10. "Oui mais... Non: NOM DU REALISATEUR + Clip en HD + Réactions du net" (in French). mylene.com. 18 November 2010. Retrieved 20 November 2010.
  11. Hamard, Jonathan (16 November 2010). "Découvrez "Oui mais... non", le nouveau clip de Mylène Farmer" (in French). Chartsinfrance. Retrieved 11 December 2010.
  12. Zimmermann, Sylvain (17 November 2010). "Mylène Farmer de plus en plus Gaga? Regardez le clip de "Oui mais... non"". Têtu (in French). Retrieved 11 December 2010.
  13. Decant, Charles (29 September 2010). "Découvrez "Oui mais non", le nouveau single de Mylène Farmer (son)" (in French). Ozap. Retrieved 29 September 2010.
  14. ""Oui mais non" : le nouveau Mylène Farmer a un petit goût de Lady Gaga!" (in French). RTL. 29 September 2010. Retrieved 29 September 2010.
  15. "Écoutez "Oui mais... non", le single de Mylène Farmer — Un titre à la sauce Lady Gaga" (in French). Voici. 29 September 2010. Retrieved 13 October 2010.
  16. "2001-2011 album review". Allmusic. Retrieved 6 November 2012.
  17. "Mylène Farmer, son nouveau single est N°1 des téléchargements !" (in French). Universal Music. 12 October 2010. Retrieved 12 October 2010.
  18. Decant, Charles (21 October 2010). "Disques : Pas de raz-de-marée digital pour Mylène Farmer" (in French). Ozap. Retrieved 21 October 2010.
  19. Decant, Charles (27 October 2010). "Disques : Gadin pour Mylène Farmer, très belle semaine pour Shakira" (in French). Ozap. Retrieved 27 October 2010.
  20. "Mylène Farmer - Oui mais... Non - Classements" (in French). mylene.net. 19 December 2010. Retrieved 1 January 2011.
  21. Décant, Charles (9 December 2010). "Disques : les Black Eyed Peas et Mylène Farmer battent des records" (in French). Ozap. Retrieved 11 December 2010.
  22. Cadet, Thierry (14 December 2010). "Tops : Mylène Farmer explose les records avec plus de 139 000 ventes !" (in French). Chartsinfrance. Retrieved 14 December 2010.
  23. "Mylène Farmer - Oui mais... non - Classements" (in French). mylene.net. Retrieved 9 February 2011.
  24. "Classements - Ventes - Certifications" (in French). mylene.net. Retrieved 9 February 2011.
  25. ""Oui mais... non", Belgian (Wallonia) Singles Chart" (in French). Ultratop. Retrieved 22 October 2010.
  26. "Mylène Farmer - "Oui mais... non" - Supports" (in French). Mylene.net. Retrieved 14 March 2011.
  27. "Mylène Farmer - "Oui mais... non" - Crédits" (in French). Mylene.net. Retrieved 14 March 2011.
  28. Mylene Farmer — Oui Mais Non Main. Tophit. Retrieved 5 August 2019.
  29. "Le classement radio - Semaine du 26/11/2010" (in French). Syndicat National de l'Édition Phonographique. Archived from the original on 5 May 2012. Retrieved 11 December 2010.
  30. "Trois numéros 1 pour Mylène" (in French). mylene.net. Retrieved 17 December 2010.
  31. "Le classement des téléchargements Single - Semaine du 17/10/2010" (in French). Syndicat National de l'Édition Phonographique. Archived from the original on 21 June 2012. Retrieved 12 December 2010.
  32. "Les classements SINGLE - Semaine du 29/11/2010 au 05/12/2010" (in French). Syndicat National de l'Édition Phonographique. Retrieved 12 December 2010.
  33. "News en vrac avec les charts de la semaine" (in French). mylene.net. Retrieved 18 January 2011.
  34. ""Oui mais... non", Swiss Singles Chart" (in German). Hitparade. Retrieved 20 October 2010.
  35. "Classement Singles - année 2010" (in French). Syndicat National de l'Édition Phonographique. Archived from the original on 23 January 2012. Retrieved 12 January 2012.
  36. "Mylène Farmer - Oui mais... Non - Classements" (in French). mylene.net. Retrieved 8 December 2011.
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