Oxford Circus panic

London had seen several terrorist attacks in 2017, including vehicle ramming attacks on Westminster Bridge in March and London Bridge in June, and an attempted train bombing in September. The terror threat level was "Severe" meaning that an attack was considered highly likely.[2]

Oxford Street and Regent Street are some of the UK's busiest shopping streets, and the incident occurred on one of the busiest shopping days of the year.[4]

Ten days prior to the incident, a window cleaner was injured in a fall from a building on Oxford Street onto a lorry parked beneath.[5] A Twitter post about this accident describing a lorry surrounded by blood stains would later be taken out of context during the panic as evidence of a non-existent vehicle attack.[6]

At 16:38 GMT, there was an altercation between two men on the westbound Central line platform at Oxford Circus station, with some witnesses reporting hearing bangs. People began to flee the station from an exit at the junction between Oxford Street and Regent Street. Seeing this rush, others on the street, including passengers on passing buses, began to panic and ran away through the streets and into nearby shops and restaurants.[3] In the resulting stampede, 16 people were injured, including eight people who needed hospital treatment for minor injuries and one who suffered serious leg trauma.[1]

The Metropolitan Police and British Transport Police responded with armed police and closed Oxford Circus station as well as nearby Bond Street station. The London Fire Brigade sent several fire engines to respond to the incident. In a tweet, Metropolitan Police told those in buildings to stay inside and those on Oxford Street to seek shelter. Police went from building to building searching for shooters. At 18:05 GMT, the police declared that there was no evidence of any gun shots and ended the state of emergency, although extra officers remained on the scene to reassure those caught up in the incident.[3]

Media reporting and mass panic

Pop star Olly Murs (left) was blamed for worsening the panic after spreading the false rumour that there was gunfire inside Selfridges department store (right).

After the first reports of apparent gunfire in Oxford Circus, news about an apparent terrorist attack spread rapidly, fuelled by both news media stories and social media postings. These posts are believed to have worsened the panic and caused it to spread further around the Oxford Circus area.[7]

Pop star Olly Murs, who had been in Selfridges Oxford Street store at the time, was particularly criticised for tweeting to 7.8 million followers "Fuck everyone get out of Selfridges now gun shots!! I'm inside."[8] Despite not hearing any gun fire or seeing any evidence of a terrorist attack, Murs continued to claim that there had been a shooting in Selfridges for months after the incident.[9]

The Metropolitan Police issued CCTV footage of two people wanted for questioning for the initial altercation. Two men aged 21 and 40 handed themselves in to police the next day. They were released without charge, with the Metropolitan Police declaring that they were not searching for any further suspects.[10]

The incident has become a case study of mass delusions, the spread of misinformation on social media, and the need for clear information during serious incidents.[7][11]