Paulaner Brewery

Paulaner is a German brewery, established in 1634 in Munich by the Minim friars of the Neudeck ob der Au cloister. The mendicant order and the brewery are named after Francis of Paola, the founder of the order. Paulaner is one of the six breweries who provide beer for Oktoberfest, the German beer festival dating from 1810.[2] Paulaner ranks number six among Germany's best-selling beers.

Paulaner Brauerei GmbH & Co. KGaA
LocationMunich, Bavaria, Germany
Coordinates48°7′18.07″N 11°35′4.14″E
Opened1634
Key people
  • Jörg Lehmann (chairman)[1]
  • Stefan Fischbach
  • Raphael Rauer
  • Andreas Steinfatt
Websitepaulaner.com
Paulaner Sudhaus
Paulaner Hefe-weißbier
Paulaner Salvator
Paulaner Hell

History
Former industrial areas of the Paulaner brewery in Munich

The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub. As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.

In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator. It is a ritual that still takes place when the head of the Paulaner Brewery hands the first one-litre measure of Salvator to the Bavarian minister president at the kick-off of the Munich “Starkbierfest” (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.

The Paulaner Brewery is always developing new techniques: One of the first Carl von Linde ice machines is used in 1881. From that point on, beer can be brewed all year round.

In WW2, large parts of the brewery are destroyed by bombs. Until 1950, it is reconstructed. In 1994, the merge to Paulaner Brauerei AG follows.

In 1979 the Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.

The first non-alcoholic Weissbier in the world “Waitzinger Weissbier” is made in 1986 by the Paulaner Brewery – today it’s called “Hefe Weißbier Non-Alcoholic”.

Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich in 1989 as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore and St. Petersburg.

In 1999, the brewery was renamed to Paulaner GmbH und Co. KG. On July 4th, 2017, the former Paulaner Brauerei GmbH & Co. KG was merged with Brau Holding International GmbH & Co. KGaA and was transferred to Paulaner Brauerei Gruppe GmbH & Co. KGaA.

The Paulaner Brewery is the management company of Paulaner Brauerei Gruppe GmbH & Co. KGaA. 70% of the company is owned by the Schörghuber Unternehmensgruppe and 30% by the Dutch Heineken International B.V.

For the first time in history, Paulaner exports one million hectolitres to the rest of the world in 2016. Paulaner is consumed in over 70 countries around the globe.[3]

Brands

There are 13 different beers brewed by Paulaner brewery

  • Weissbier (Hefe-Weissbier Naturtrüb / Hefe-Weissbier Dunkel / Kristall / Isar Weisse (further Hefe-Weissbier Leicht) / Hefe-Weissbier Alkoholfrei / Weissbier 0,0 %)
  • Munich Beers (Hell / Urtyp / Hell Alkoholfrei)
  • Specialities (Oktoberfest Bier / Salvator / Zwickl / Ur-Dunkel)

Additionally, there are some mixed beer drinks such as Paulaner Natur Radler, Natur Radler Alkoholfrei, Natur Radler Grapefruit, Weissbier Zitrone and Weissbier Zitrone Alkoholfrei.

All beers are brewed in consent with the bavarian purity law from 1516.

Oktoberfest

The first beer huts appear on the "Wiesn" meadow and Paulaner soon obtains its license to serve beer. Eight years before, a major horse race had been organised here, when Ludwig I married Princess Theres of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.[4]

Paulaner serves three big tents at Oktoberfest: Armbrustschützenzelt, Käfer Wiesnschänke and Paulaner Festzelt. The last one is the official Paulaner brewery tent. In 2010, they rebuilt it and added a central beer ring line that is serving all bars in the tent.[5] There are also various smaller tents at the Wiesn which serve Paulaner beer.

In addition, Paulaner organizes Oktoberfest events all over the world.

See also

References
  1. paulaner-gruppe.de: Impressum
  2. Conrad Seidl (9 September 2011). The Oxford Companion to Beer. Oxford University Press. pp. 624–625. ISBN 9780195367133. Retrieved 14 November 2012.
  3. "The History of the Brewery", Paulaner Brauerie München
  4. "The History of the Brewery", Paulaner Brauerie München
  5. "Paulaner Festzelt. Always after the stein", Oktoberfest

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